{"id":49460,"date":"2017-03-31T16:34:34","date_gmt":"2017-03-31T14:34:34","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=49460"},"modified":"2017-03-31T16:34:34","modified_gmt":"2017-03-31T14:34:34","slug":"kate-bones-gif-queen","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/kate-bones-gif-queen\/","title":{"rendered":"The London-Based Creative Taking over the Fashion Industry One GIF at a Time"},"content":{"rendered":"

Over the years, GIFs have taken the internet by storm. Just scroll through Facebook or Instagram and you’re bound to come across an animation or two depicting that all-too-relatable case of the Mondays we all get. Much more than a\u00a0fun way to share relatable content, GIFs have recently become a serious game-changer for fashion brands and photographers alike. Exhibiting this digital trend is London-based\u00a0Kate Bones<\/a>. With a background in art and sculpture, Bones is creating unique and powerful GIFs that combine illustration and\u00a0analog photography. Working together with big-name brands such as Nike and Rimmel, Bones’\u00a0eye catching content places clever\u00a0emphasis on\u00a0the minute\u00a0details\u00a0rarely noticed in static images.
\nWe caught up with “Queen La GIF-Ah<\/em>” to hear more about the first animation\u00a0she ever made, what it feels like to kick-ass at the GIF game\u00a0and a breakdown of her favourite moving graphics.<\/p>\n

\"\" GIF\u00a0for the new, Cara Delevingne-fronted 2017 Rimmel London campaign<\/p>\n

SLEEK: Tell us a little about yourself and how you developed your GIF art?<\/strong> \nKate: I graduated from art school, and even though I’d made a video installation for my final show the thought of making more films after graduation didn’t appeal to me. I needed a break and a new creative outlet. Around the same time, I’d started to use tumblr and fell in love with all the variety of GIFs they showcased. It then occurred to me that GIFs would be a really cool way to document gigs and festivals but it could also work as a form of portraiture. I have a lot of friends who are musicians and they were willing subjects so it all began to fall into place from there.
\nWhat was the\u00a0very first GIF you ever made?<\/strong> \nI made my first set of GIFs at\u00a0In The Woods festival a few years back. A dear friend was playing with his band and invited me along. Of all the GIFs I’d seen on tumblr, the 3D style animations\u00a0really stood out. At the time, however, I just couldn’t work out how they were made. A friend told me about an alternative technique to make wiggle GIFs. This is where you align the lenses of two disposable cameras and tape them together. Then, you\u00a0point-and-shoot, making sure you press both shutters at the same time. My lo-fi set-up got a lot of funny looks in the photo pit from the other photographers but the results were really fun. The festival loved the results and invited me back the following year to shoot GIF portraits of the performers.
\nWhat is the most exciting part about working with GIFs?<\/strong> \nThe GIF is an old format going through a renaissance. What\u2019s happening now is unchartered territory but I believe GIFs are\u00a0the perfect visual medium for social media. The potential of the GIF format as a viable medium for advertising, art, portraiture, documentation, etc is becoming more and more evident. When I first started making GIFs the only other people I knew working in the medium were all based in NYC. They were a real source of inspiration and kept me motivated as it was rather lonely. Getting early support from GIPHY was invaluable and really kickstarted things for me. I couldn\u2019t believe my eyes when I saw my GIFs of Baddie Winkle on huge screens in the new Missguided store and my Nike Lunar Charge campaign GIFs on the escalator screens at Oxford Circus. I feel like I took a creative gamble to specialise but it\u2019s actually paying off.
\nWhich artists and creatives inspire your work?<\/strong> \nMy fellow GIF artist Sam Cannon is a big inspiration. She\u2019s truly made the GIF into an art form without compromising on her aesthetic. I always look forward to what she\u2019s going to make next. Photography wise I\u2019m a big fan of Bruce Gilden and Wolfgang Tillmans. Gilden because of his strong determination and the shocking realism of his portraits, and Tillmans because he makes it all look so easy. He sees beauty in the everyday and the people around him.
\nDo you think your art degree\u00a0has enabled you to create such a unique take on imagery?<\/strong> \n100%. Studying art made me less inhibited and more in-tune with my conceptual thinking. I\u2019m willing to take creative risks and think outside of the proverbial box, two skills that\u00a0were\u00a0heavily emphasised throughout my studies.<\/p>\n

\"\" GIF commissioned by the Globe to promote\u00a0Annie Ryan’s upcoming production of The White Devil<\/p>\n

\"\" Red Bull Music Academy x Awful Records, commissioned for the label’s show at St John’s Church in Hackney<\/p>\n

\"\" Clio Peppiatt’s SS16 collection<\/p>\n

\"\" “Introducing Internet Rap God Candy Ken”, for Hunger Magazine<\/p>\n

\"\" “London’s Calling”, for Paper Magazine<\/p>\n

It’s unique that you work with\u00a0analog images to create\u00a0moving ones. Why don’t you shoot with digital?<\/strong> \nI’m\u00a0primarily known for my 3D GIFs, which are all shot using a film camera. In order to make these images move, they have to be animated using Photoshop. I also make looped video GIFs, which I draw on frame by frame \u2013 this is actually a very old animation technique called rotoscoping. I love the combination of analogue and digital. I\u2019m not a purist. We have super-fast computers and amazing software now, but also access to analogue techniques. Combining these makes my output unique. With digital photography and digital art, I find it hard to differentiate between artists\/photographers. It’s difficult to make something your own when it can be easily replicated or learned from a Youtube tutorial.
\nWhat is your favourite brand of film to shoot with?<\/strong> \nI try to experiment with different types of film \u2013 it always depends on where and when I’m shooting. At the moment I\u2019m playing around with cine film and the results are lovely.
\nYou have covered an amazing range of brands,<\/strong> talents and people for your GIFs. Do you think you have focused on one subject more than any other?<\/strong> \nI love people, so I\u2019m naturally drawn to shooting them. I photograph a lot of drag queens; they\u2019re a willing subject and it’s so great to document each\u00a0look in a new and exciting way. The community seems to really appreciate what I do and it makes me so happy when they share my images. I want to explore portraiture further using GIFs as well as still photography. The subtle movements really lend themselves to portraiture. I have a couple of beauty shoots coming up that\u00a0I\u2019m looking forward to working on.
\nWhat has been the best platform for showcasing your work?<\/strong> \nInstagram and GIPHY. Some of my gifs have had over 300K views on Instagram and my 3D GIF of a clown surrounded by confetti has had 26M views on GIPHY. That\u2019s kind of crazy when you remember that\u00a0it’s just a one second looped movie!
\nWhat’s next for you?<\/strong> \nNext up is more experimentation and some collaborations. I do love 3D GIFs and I could probably just shoot that style forever but it’s really important for me to develop my practice, to keep learning and evolving. I\u2019m especially excited about a new technique i\u2019ve been shooting with. All will be revealed soon!<\/p>\n

\"\" Block9 for NYC Downlow at Glastonbury 2016, for Hunger Magazine<\/p>\n

\"\" Baddie Winkle for Missguided<\/p>\n

\"\" Nike Tech Pack Reveal Sportswear GIF for Nike Sportswear<\/p>\n

\"\" Performer at Red Bull’s 5th Birthday celebration<\/p>","protected":false},"excerpt":{"rendered":"

Kate Bones lets us in on what it really takes to be queen of the GIF<\/p>","protected":false},"author":1,"featured_media":49578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[8286,21,6327,8287,8288,680,8289],"class_list":["post-49460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-3d-gif","tag-fashion","tag-gif","tag-gif-art","tag-kate-bones","tag-nike","tag-rimmel"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nKate Bones Is the London-Based Creative Taking over the Fashion Industry One GIF at a Time<\/title>\n<meta name=\"description\" content=\"With big names like Rimmel and Nike under her belt, photographer and illustrator Kate Bones lets us in on what it really takes to be queen of the GIF.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/kate-bones-gif-queen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kate Bones Is the London-Based Creative Taking over the Fashion Industry One GIF at a Time\" \/>\n<meta property=\"og:description\" content=\"With big names like Rimmel and Nike under her belt, photographer and illustrator Kate Bones lets us in on what it really takes to be queen of the GIF.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/kate-bones-gif-queen\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-31T14:34:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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