{"id":49629,"date":"2017-04-03T14:42:08","date_gmt":"2017-04-03T12:42:08","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=49629"},"modified":"2017-04-03T14:42:08","modified_gmt":"2017-04-03T12:42:08","slug":"metahaven-sleekart","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/metahaven-sleekart\/","title":{"rendered":"Meet Metahaven, the Design Collective Redefining the Aesthetics of Politics"},"content":{"rendered":"<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-49723 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/03\/METAHAVEN-SPRAWL-PROPAGANDA-ABOUT-PROPAGANDA-X-SS17-1.jpg\" alt=\"METAHAVEN SPRAWL (PROPAGANDA ABOUT PROPAGANDA) X S:S17 (1)\" width=\"1500\" height=\"983\" \/> SPRAWL (PROPAGANDA ABOUT PROPAGANDA) X S:S17 (1)<\/p>\n<p>Metahaven have been referred to as\u00a0strategic graphic design agency and a radical design think tank as well as a set of political\u00a0designers-as-artists. When taking a look at their work, it quickly becomes evident why it is hard to\u00a0pinpoint the works of the Amsterdam-based\u00a0collective founded by\u00a0Daniel van der Velden and Vinca Kruk. From wrapping electronic musician\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=I_3mCDJ_iWc\" target=\"_blank\">Holly Herndon<\/a> in a veil of interface icons and national security agency logos to selling <a href=\"http:\/\/www.theverge.com\/2013\/12\/19\/5223620\/hi-res-censorship-metahaven-on-edward-snowden-and-rebranding-wikileaks\" target=\"_blank\">Wikileaks merch<\/a> on eBay and publishing\u00a0a design book for our dystopian age, Metahaven&#8217;s practice is out to break boundaries. In times when states are constantly amping up their soft power skills and terrorist groups are\u00a0producing HD promotional videos, Metahaven is out to dismantle the notion and the dangerous powers of branding and to combat it with a new aesthetic of politics.<br \/>\nMetahaven are serving as\u00a0a prime example for\u00a0how interdisciplinary the work of designers has become\u00a0today.\u00a0In times when post-internet\u00a0art has blurred the lines between fashion, art and (corporate) design and post-factual politics have shown that the ability to (visually) trigger emotions has become the most important skill a politician can possess today, designers can be filmmakers, publishers\u00a0&#8211; and political activists. Consequentially, Metahaven creates documentaries, books, products and artworks based on an extensive amount of research. Their\u00a02016 documentary The Sprawl\u00a0has been rightfully compared to the films\u00a0of Adam\u00a0Curtis, who uses compelling imagery and provides his well-researched information in the form of an emotional visual essay: propaganda against propaganda, as The Sprawl&#8217;s\u00a0\u00a0subtitle suggests.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-49726 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/03\/METAHAVEN-X-YULIA-YEFIMTCHUK-THE-SPRAWL-PROPAGANDA-ABOUT-PROPAGANDA-X-SS17-2.jpg\" alt=\"METAHAVEN SPRAWL (PROPAGANDA ABOUT PROPAGANDA) X S:S17 (1)\" width=\"1500\" height=\"983\" \/> SPRAWL (PROPAGANDA ABOUT PROPAGANDA) X S:S17 (1)<\/p>\n<p>The peculiar aesthetics of Metahaven &#8211; think mid-2000s Word Art, primary colours and neofuturist computer graphics &#8211; are just as impressive as the collective&#8217;s sensibility for trends and cultural developments. Three years before Pepe the frog became a reoccurring debate topic in the U.S. elections and the <a href=\"http:\/\/reallifemag.com\/apocalypse-whatever\/\" target=\"_blank\">Cult of Kek<\/a> cheered as Donald Trump was elected president, Metahaven predicted the political power of memes in their eBook &#8220;Can Jokes Bring Down Governments? Memes, Design and Politics&#8221;. &#8220;Jokes are an open-source weapon of politics&#8221;, they write. In times when this is scarily truer than ever, the book can be read as a manifesto for the political opposition to &#8220;fight nonsense with nonsense&#8221;.<br \/>\nFor SLEEK #52, Metahaven collaborated with Ukranian fashion designer Yulia Yefimtchuk, bringing together her latest collection with graphic images and voice transcripts from their movie The Sprawl. A selected number of prints from the editorial are now available on <a href=\"http:\/\/www.sleek-art.net\/artists\/metahaven.html\" target=\"_blank\">SLEEK Art<\/a>. Head over to the site to purchase these works or learn more about the collective!<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-49724 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/03\/METAHAVEN-X-YULIA-YEFIMTCHUK-THE-SPRAWL-PROPAGANDA-ABOUT-PROPAGANDA-X-SS17-3-.jpg\" alt=\"METAHAVEN SPRAWL (PROPAGANDA ABOUT PROPAGANDA) X S:S17 (1)\" width=\"1500\" height=\"983\" \/> SPRAWL (PROPAGANDA ABOUT PROPAGANDA) X S:S17 (1)<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-49725 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/03\/METAHAVEN-X-YULIA-YEFIMTCHUK-THE-SPRAWL-PROPAGANDA-ABOUT-PROPAGANDA-X-SS17-4.jpg\" alt=\"METAHAVEN SPRAWL (PROPAGANDA ABOUT PROPAGANDA) X S:S17 (1)\" width=\"1500\" height=\"1967\" \/> SPRAWL (PROPAGANDA ABOUT PROPAGANDA) X S:S17 (1)<\/p>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a think tank&#8230; It&#8217;s an artist collective&#8230; It&#8217;s Metahaven. <\/p>","protected":false},"author":1,"featured_media":49739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[11856,139],"tags":[3413,38,499,8319,7312,2624],"class_list":["post-49629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sleek-art","category-art","tag-activism","tag-art","tag-design","tag-memes","tag-metahaven","tag-sleek-art"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet Metahaven, the Design Collective Redefining the Aesthetics of Politics Meet Metahaven, the Design Collective Redefining the Aesthetics of Politics<\/title>\n<meta name=\"description\" content=\"The design studio&#039;s highly political and highly aesthetic works are hard to categorise, but they are teaching us a lot about the politics of the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/metahaven-sleekart\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Metahaven, the Design Collective Redefining the Aesthetics of Politics Meet Metahaven, the Design Collective Redefining the Aesthetics of Politics\" \/>\n<meta property=\"og:description\" content=\"The design studio&#039;s highly political and highly aesthetic works are hard to categorise, but they are teaching us a lot about the politics of the future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/metahaven-sleekart\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-03T12:42:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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