{"id":50721,"date":"2017-04-20T15:33:12","date_gmt":"2017-04-20T13:33:12","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=50721"},"modified":"2017-04-20T15:33:12","modified_gmt":"2017-04-20T13:33:12","slug":"eytys-magaluf","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/eytys-magaluf\/","title":{"rendered":"EYTYS schie\u00dft Kampagne in einem ber\u00fcchtigten mallorquinischen Strandort"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50727\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/04\/eytys_magaluf-05.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\nOne of the most exciting photographer\/stylist duos around, Kristin-Lee Moolman and Ib Kamara, are known for challenging normative views on race, sexuality, gender and empowerment. Recently, they collaborated on EYTYS latest campaign and lookbook, entitled <em>Magaluf!.<\/em>\u00a0The campaign\u2019s narrative surrounds a group of London club kids vacationing at a resort in Mallorca infamous for its excessive partying and youthful clientele. The concept was loosely inspired by the \u2018Tough-Guy Trips\u2019; a controversial phenomenon in the nineties where the Swedish government experimented with rehabilitation techniques by sending young criminals to popular tourist resorts. <em>Magaluf!<\/em> offers viewers a glimpse at two cultures clashing spectacularly amidst surf and sun all while highlighting EYTYS\u2019s new collection and striving to push social norms; it\u2019s no wonder at all Kristin-Lee Moolman and Ib Kamara are making a splash.<img decoding=\"async\" class=\"aligncenter size-full wp-image-50730\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/04\/EYTYS1.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-50728\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/04\/eytys_magaluf-06.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-50731\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/04\/EYTYS2.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-50729\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/04\/eytys_magaluf-09.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-50732\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/04\/EYTYS3.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Shot by one of the most exciting photographer\/stylist duos Kristin-Lee Moolman and Ib Kamara<\/p>","protected":false},"author":88,"featured_media":50722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[4069,8454,4471,8455],"class_list":["post-50721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-eytys","tag-ib-kamara","tag-kristin-lee-moolman","tag-magaluf"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EYTYS shoots campaign in an infamous Mallorcan beach resort<\/title>\n<meta name=\"description\" content=\"EYTYS latest campaign and lookbook\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/eytys-magaluf\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EYTYS shoots campaign in an infamous Mallorcan beach resort\" \/>\n<meta property=\"og:description\" content=\"EYTYS latest campaign and lookbook\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/eytys-magaluf\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-20T13:33:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keva Legault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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