{"id":50907,"date":"2017-04-24T18:44:11","date_gmt":"2017-04-24T16:44:11","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=50907"},"modified":"2017-04-24T18:44:11","modified_gmt":"2017-04-24T16:44:11","slug":"alien-invasion","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/alien-invasion\/","title":{"rendered":"Alien Invasion"},"content":{"rendered":"

\"\"<\/p>\n

\n

Never one to shy away from the spotlight, Gucci has been churning out more than a few\u00a0newsworthy\u00a0Kampagnen<\/a>\u00a0this\u00a0year. However, their latest Pre-Fall campaign<\/a> has ended up at the wrong end of some critical Instagram buzz. Central Saint Martins fashion student Pierre-Louis Auvray<\/a> was unsurprisingly nonplussed with a new video series released on Instagram last week by the Italian Fashion house. \u00a0To the young designer, the clips in question looked a little too similar to Auvray\u2019s intellectual property- namely his penchant for sci-fi creatures modeling his collections. In response\u00a0the student posted some choice words for the mega-brand on his Instagram account, \u201cI am just a student working hard on building my own stuff and the last thing we need as young creatives is to be ripped off\u201d. The CSM student was supported by his university in another Instagram post<\/a>\u00a0that included the hashtags #PayYoungCreatives and #CreditYourInfluences.<\/p>\n

Gucci’s creative director Alessandro Michele told the\u00a0Business of Fashion<\/a>\u00a0<\/i>yesterday that he hadn’t seen Auvray’s work until after the accusation – claiming the similarities were “purely a coincidence”. \u00a0Michele, who cites cult sci-fiction classics such as the\u00a0Creature from the Black Lagoon<\/i>\u00a0und\u00a0Forbidden Planet <\/i>as his primary sources of inspiration, has proven that no aesthetic is too niche\u00a0for his maximalist aesthetic.<\/span><\/p>\n

The case raises an interesting point regarding today\u2019s visual culture.\u00a0 The rate at which images are produced, shared and duplicated makes the boundaries of intellectual property, which are hazy at the best of times, all but nonexistent.\u00a0 The urge for recognition and validation among emerging creatives is amplified\u00a0when a huge brand can get away with using their concept. \u00a0We all know that imitation is the highest form of flattery, however flattery doesn\u2019t pay the bills.<\/p>\n<\/div>\n

On a positive note, we have now been alerted to the wonderful work of Pierre Louis Auvray and his world where Fashion meets Sci-fi. Check out the posts by the young talent below.<\/p>\n

<\/div>\n

https:\/\/www.instagram.com\/p\/BSeQY-RAEVq\/
\nhttps:\/\/www.instagram.com\/p\/BSlKHg1jQHi\/
\nhttps:\/\/www.instagram.com\/p\/BSgGlr1Dp8i\/
\nhttps:\/\/www.instagram.com\/p\/BTCJu5CFGC7\/
\nhttps:\/\/www.instagram.com\/p\/BStD2-ijxMd\/
\nhttps:\/\/www.instagram.com\/p\/BSMSobZjZSV\/
\nhttps:\/\/www.instagram.com\/p\/BRlGYtkjSlx\/
\n <\/p>","protected":false},"excerpt":{"rendered":"

The Student Who May or May Not have Inspired the New Gucci Campaign<\/p>","protected":false},"author":88,"featured_media":50910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[8490,1496,3128,8491,8492,8493],"class_list":["post-50907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-business-of-fashion","tag-central-saint-martins","tag-gucci","tag-pierre-louis-auvray","tag-plagiarism","tag-pre-fall"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nAlien Invasion<\/title>\n<meta name=\"description\" content=\"The Student Who May or May Not have Inspired the New Gucci Campaign\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/alien-invasion\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alien Invasion\" \/>\n<meta property=\"og:description\" content=\"The Student Who May or May Not have Inspired the New Gucci Campaign\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/alien-invasion\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-24T16:44:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keva Legault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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