{"id":51066,"date":"2017-04-26T13:48:07","date_gmt":"2017-04-26T11:48:07","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=51066"},"modified":"2017-04-26T13:48:07","modified_gmt":"2017-04-26T11:48:07","slug":"ikea-frakta-balenciaga-tote","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/ikea-frakta-balenciaga-tote\/","title":{"rendered":"Ikea Sounds off on Balenciaga&#039;s Copycat &#039;Arena&#039; Bag"},"content":{"rendered":"<p>If you\u2019ve ever bought a piece of ready-to-assemble furniture, it\u2019s likely you\u2019re the owner of Ikea&#8217;s ubiquitous Frakta bag. Right now, the noisy blue tote is probably stuffed in your closet or under your sink, being used for dirty socks or housing that collection of empty beer bottles accumulated over the last few days. It\u2019s no wonder so many people keep these utility bags around the house; they\u2019re vastly functional and cost 99\u00a2. However, if you&#8217;re searching for a more glamorous version, Balenciaga&#8217;s &#8220;Arena&#8221; handbag is uncannily similar in appearance and can be yours for a cool $2,145.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BTT6BfTAJhc\/\" target=\"_blank\" rel=\"noopener noreferrer\">You know the original \u2013 you know the #FRAKTA bag. Our response to @Balenciaga is pick of the day at #CreativityOnline. Read more about it following the link in our bio.<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Ein Beitrag geteilt von ACNE (@acnecollective) am <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-04-25T14:05:19+00:00\">25. Apr 2017 um 7:05 Uhr<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\nUnsurprisingly, the Swedish furniture brand, famous for its pocket friendly price point, found all of this very comical. In response, Ikea&#8217;s creative team collaborated with advertising agency <a href=\"http:\/\/www.acne.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Acne<\/a> and created its\u00a0own ad campaign on social media explaining the difference between Balenciaga&#8217;s &#8220;knock-off&#8221; versus Ikea&#8217;s &#8220;original&#8221;. Morten Kjaer from Ikea&#8217;s Creative Hub told Adweek about his vision for the mock campaign: &#8220;We went to one of our fashion photographers, Anders Kylberg, and shot the bag in his studio, with that same feeling and lighting as the Balenciaga bag\u201d. The French fashion house\u00a0still hasn&#8217;t responded to confirm the\u00a0source of inspiration, but I don\u2019t think anyone is expecting any surprises on that front.\u00a0 Now, the only question remaining is which bag you want in your closet? In this case, it\u2019s probably the knock-off.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ikea&#8217;s creative team responds to Balenciaga&#8217;s doppleganger tote bag in a new mock ad<\/p>","protected":false},"author":88,"featured_media":51103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[8509,8510,8511,263,4233,8512],"class_list":["post-51066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-acne-collective","tag-adweek","tag-anders-kylberg","tag-balenciaga","tag-ikea","tag-morten-kjaer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ikea Sounds off on Balenciaga&#039;s Copycat &#039;Arena&#039; Bag Ikea Sounds off on Balenciaga&#039;s Copycat &#039;Arena&#039; Bag<\/title>\n<meta name=\"description\" content=\"Ikea&#039;s creative team responds to Balenciaga&#039;s doppleganger tote bag in a new mock ad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/ikea-frakta-balenciaga-tote\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea Sounds off on Balenciaga&#039;s Copycat &#039;Arena&#039; Bag Ikea Sounds off on Balenciaga&#039;s Copycat &#039;Arena&#039; Bag\" \/>\n<meta property=\"og:description\" content=\"Ikea&#039;s creative team responds to Balenciaga&#039;s doppleganger tote bag in a new mock ad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/ikea-frakta-balenciaga-tote\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-26T11:48:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keva Legault\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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