{"id":51669,"date":"2017-05-11T11:52:29","date_gmt":"2017-05-11T09:52:29","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=51669"},"modified":"2017-05-11T11:52:29","modified_gmt":"2017-05-11T09:52:29","slug":"interview-with-menswear-designer-craig-green","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/interview-with-menswear-designer-craig-green\/","title":{"rendered":"An Interview with Menswear Master Craig Green"},"content":{"rendered":"

\"\"<\/p>\n

London’s favourite\u00a0menswear designer has just launched on e-tailer Mr Porter<\/a> with a collection that includes three exclusive pieces in his signature cobalt blue colourway. Sleek caught up with the design genius (and nicest guy in the biz) Craig Green at a preview of\u00a0the collection in Berlin.<\/strong><\/p>\n

Sleek: So Craig, what pieces make up the collection for Mr Porter?<\/em><\/p>\n

Craig: The collection is made up of mainline pieces from AW17, like the ones which are fully hand-block printed inside and based on Portuguese tiles and carpets. Another example is the scarf jumper with the attached bandolier detail, so you can wear it different ways. The rest of the pieces are part of our Core Collection, that’s a new part of the brand launching this season.\u00a0 It’s basically the idea of creating a continuous wardrobe, like a uniform for our customer based on classic styles. Something the brand has become kind of known for.<\/p>\n

Sleek: I see your signature quilting and strings in there too. I love that during Men’s fashion weeks I see so many guys with their Craig Green straps flying around.<\/em><\/p>\n

Craig: Haha yes. That’s another detail in this collection – all the strings are lead weighted!\u00a0This electric blue colour is exclusive for Mr Porter. The\u00a0colour is kind of synonymous with the brand since the Spring Summer 15 show was all electric blue. And then the one that I\u2019m wearing is a classic worker jacket shape – everything has the string detailing.\u00a0 There are core pieces and best-sellers and then we have the more classic, uniform style garments – like our take on the slim shirt.<\/p>\n

\n

“It’s basically the idea of creating a continuous wardrobe, like a uniform for our customer based on classic styles.”<\/strong><\/p>\n<\/blockquote>\n

Sleek: It’s great\u00a0to find some kind of continuity in Fashion’s\u00a0aggressively moving cycle. I suppose you can wear these core pieces throughout the seasons?<\/em><\/p>\n

Craig: Exactly. It’s kind of like a non-seasonal collection. I mean I buy the same pair of black converse over and over – you wear them out and then you re-buy them, when you find something that you like, you stick to it.\u00a0 Or I will buy a sweatshirt, and then I will go back to the store, and the sweatshirt won\u2019t be there or they change the cut, and you’re\u00a0really annoyed. It’s the idea of building a wardrobe and a uniform – \u00a0the brand is totally about that.<\/p>\n

Sleek: All the cool guys tend to have a distinctive uniform.<\/em><\/p>\n

Craig: I like when you see someone from a distance, you know it’s them just from their coat.<\/p>\n

\"\" Craig Green available at Mr Porter<\/p>\n

Sleek:\u00a0 How important do you think stockists like <\/em>Mr. Porter are important to young designers in their first few seasons?<\/em><\/p>\n

Craig: It is an incredible platform. It’s more of a traditional kind of menswear retailer and its really important for us that we can sit alongside other brands, the major menswear brands and the brands that do really amazing classics. The shows should be a creative expression where we kind of do experimental things ideas and concepts, but we are building the brand around the core aesthetic as well.<\/p>\n

Sleek: It is pretty impressive to keep the balance between such a strong vision for your show – which is the must-see at LFWM, alongside some very accessible garments that have your signature details and really appeal to the\u00a0Mr. Porter customer. It reminds me a bit of the Comme des Garcons model. Whimsical showpieces and also garments rooted in reality.<\/em><\/p>\n

Craig: It is also showing people we do make\u00a0those kinds of things, we do have pieces that you can access, it’s just not a man in wearing a giant carpet explosion. That’s not for me – I wear cotton work wear sort of things.<\/p>\n

Sleek: \u00a0Speaking of those explosions, I know a few people who have cried at your shows actually, one of my friends did.\u00a0 He was totally overwhelmed by it all – in a good way of course. How important\u00a0for you is it to create such an intense performance?<\/em><\/p>\n

C:\u00a0 It wasn\u2019t intentional but we always try and find the romance.\u00a0 I guess that\u2019s the brand aesthetic too, romanticising things that may not be instantly romantic. The communal way of dressing, sort of bringing people together through dress, which has fallen away in the way the world is going -which sounds very conceptual. \u00a0music is important to the show, although my clothes are not inspired by music.<\/p>\n

\n

“that\u2019s the brand aesthetic too, romanticising things that may not be instantly romantic.”<\/strong><\/p>\n<\/blockquote>\n

Sleek: What are they inspired by?<\/em><\/p>\n

At the beginning, when I was graduating, the first collection was based around the idea between religious wear and workwear and that idea for something for function and something for spiritual function.\u00a0 That’s why we always have straps and fastenings and strings, that some of them do things and some them don’t.\u00a0It’s always this mix between, function practicality and a trick string!<\/p>\n

\"\" Craig Green Core Collection, available at Mr Porter<\/p>\n

Sleek:\u00a0 I saw that you\u2019ve been involved in designing the costumes for the new Alien Covenant film. How was that process?<\/em><\/p>\n

Craig: The costume designer is Janty Yates, she won a golden globe for Gladiator.\u00a0 She came to the studio, I think she was calling the wrong number or something, no one was getting back so she came in the building knocking on all the doors.\u00a0 I didn\u2019t know who she was.- luckily she wasn\u2019t some strange person, it was actually someone very important.<\/p>\n

Anyway, Janty went through Autumn 2015 collection and she was like ‘we love this, we love that’. When they wake up in the pods in the spaceship at the beginning of every Alien, they are wearing the hand tweed jersey full bodysuits – so they looked quite recognizable. Our corded vests will be on the military guys, going to fight the aliens.\u00a0 I haven’t seen it yet, only have seen a few images but I\u2019m very excited!<\/p>\n

\n

“Our corded vests will be on the military guys, going to fight the aliens”<\/strong><\/p>\n<\/blockquote>\n

Sleek: Your beautiful AW16 campaign was shot on drones. Do you think technology is important in creating something new?<\/em><\/p>\n

Craig: We just liked the idea really, it is photographerless. \u00a0It was the idea of, you know those old national geographic books you used to get and every page was a landscape or something and someone said why don\u2019t you use drones.<\/p>\n

Sleek: It’s somehow noncompliant with so many other brands, who base the success of a campaign on getting the hottest photographer of the moment – and instead yours was a machine.<\/em><\/p>\n

Craig: \u00a0It was a fun thing to do.\u00a0 The drone company usually just do weddings! The last one we did was people climbing onto each other, in all kind of misty colours.\u00a0 We did that with Jack Davison – so there we went back to a photographer. I think we are going to change it each season, a different energy, and different soul, which I think is important.<\/p>\n

\"\" Craig Green AW17<\/p>\n

\n

The core collection is an early drop from AW17 and will sit alongside the mainline, so you can be one step ahead of the menswear game this season. The pieces are available at various stockists including Selfridges, Dover Street Market and Matches Fashion, while Mr. Porter newly stocks the collection along with exclusive pieces available hier.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The hottest designer in London chats to SLEEK about uniforms, drones, and Alien Covenant<\/p>","protected":false},"author":54,"featured_media":51680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[8595,2068,8604,7382,93,4756,8605],"class_list":["post-51669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-alien","tag-craig-green","tag-drones","tag-london-fashion-week-mens","tag-menswear","tag-mr-porter","tag-uniform"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nAn Interview with Menswear Master Craig Green on the Launch of his collection at Mr Porter<\/title>\n<meta name=\"description\" content=\"We Interview London Menswear Designer Craig Green on the Launch his Collection at Mr Porter and talk uniforms, drones and Alien Covenant\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/interview-with-menswear-designer-craig-green\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Interview with Menswear Master Craig Green on the Launch of his collection at Mr Porter\" \/>\n<meta property=\"og:description\" content=\"We Interview London Menswear Designer Craig Green on the Launch his Collection at Mr Porter and talk uniforms, drones and Alien Covenant\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/interview-with-menswear-designer-craig-green\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-11T09:52:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachael Rodgers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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