{"id":51971,"date":"2017-05-15T22:39:32","date_gmt":"2017-05-15T20:39:32","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=51971"},"modified":"2017-05-15T22:39:32","modified_gmt":"2017-05-15T20:39:32","slug":"vilhelm-parfumerie-jan-ahlgren","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/vilhelm-parfumerie-jan-ahlgren\/","title":{"rendered":"Vilhelm Parfumerie Is the Fragrance Label That'll Have You Swooning over Its Romantic Roots"},"content":{"rendered":"

\"Vilhelm
\nWith scents inspired by the emotions and memories of\u00a0smoky jazz clubs and Greta Garbo, each of Vilhelm Parfumerie’s luxurious fragrances have a story to tell.\u00a0The best story of all, however, isn’t rooted in fantasy. Rather, it’s taken from model-turned-perfume designer\u00a0Jan Ahlgren’s real life romance with his wife, Polly. Created as a tribute to his better half, the aptly named Dear Polly is a complex swirl of\u00a0bergamot, black Ceylon tea, apple, musk and black amber. And if those notes don’t tickle your fancy, the niche parfumerie currently offers 11 scents on its website (with even more\u00a0fragrances\u00a0hitting the German market later this year), meaning you’re sure to find the unique blend\u00a0of your dreams.
\nThough he’s based in New York, we met with Ahlgren while he was\u00a0in Hamburg for\u00a0Vilhelm’s official German launch. There, he gave us some insight into the brand’s intimate sources of inspiration, its decadent packaging and his favourite scent.
\nVilhelm Parfumerie is a very personal project for you, with Dear Polly\u00a0inspired by your wife and the brand’s name as well as the scent Morning Chess by your grandfather. Was this intimate approach a conscious decision for you?<\/strong> \nThe brand is sort of my baby, and it is very personal. There are so many brands out there today and consumers are looking for something more than a marketing tactic.\u00a0They want something real, and that’s what we’re offering.
\nHow do you come up with the memories behind each scent?<\/strong> \nI have a very wild\u00a0imagination and my head is always going in different directions. Sometimes all it takes is an idea or a specific note that I want to explore. Then I work with my perfumer to create many, many prototypes until we’ve landed on the perfect scent.
\nWhat is your\u00a0favourite smell?<\/strong> \nLilac.
\nYou’ve lived in many cities around the world, including Stockholm, Paris and New York.\u00a0Are there any differences in the way women from these cities approach scent?<\/strong> \nLondon has a lot of Middle Eastern customers\u00a0who are interested in perfume with heavier notes. Whereas across\u00a0the United States, I notice that the average woman prefers something lighter.
\nWhat is the inspiration behind your packaging?<\/strong> \nWe went with yellow because it invokes happiness, while still retaining the luxury feel to the packaging. And with the typeface on our boxes, that was\u00a0inspired by hieroglyphics. At first glance, the design looks like a pattern, but turned to the side you can see that each box spells out\u00a0the name of the scent.<\/p>\n