{"id":52114,"date":"2017-05-24T11:34:33","date_gmt":"2017-05-24T09:34:33","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=52114"},"modified":"2017-05-24T11:34:33","modified_gmt":"2017-05-24T09:34:33","slug":"hardeman-genderless-denim","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/hardeman-genderless-denim\/","title":{"rendered":"Sophie Hardeman is the Amsterdam-based Designer Creating the Genderless Jeans of your Dreams"},"content":{"rendered":"

\"\"
\nSophie Hardeman makes clothes for the rebellious youth. A simple pair of jeans may be one of the most widely embraced garments in the world, but Hardeman manages to take the popularity of denim and create styles that are far from safe.\u00a0<\/span>Distorting classic pieces with zips, poppers, twisted flares and\u00a0crinkled chiffon, a HARDEMAN<\/a> collection is like your staple wardrobe in the early 2000s, but dragged through a Texan farm on an acid trip.<\/span>
\nThe Amsterdam-based designer, who cut her teeth interning with Meadham Kirchhoff and Bernhard Willhelm, caught the industry\u2019s attention when she showed as part of the VFILES AW16 runway show during New York Fashion Week alongside Berlin’s very own Ottolinger. When the Netherlander sent one model out in an incredible knicker-flashing<\/a> denim maxi skirt – we needed to know more.
\n\"\"<\/p>\n

“I reconstruct everybody’s favourite clothing, giving it a new definition.\u201d<\/p><\/blockquote>\n

Hardeman describes her brand as \u201cgender-free\u201d rather than gender neutral. \u201cThat\u2019s why my sizes run from XXS to XXL – it\u2019s whatever you feel good wearing on your body.” She draws inspiration from daily life, people on public transport and at markets.\u00a0<\/span>Her distorted Americana vision sees the designer breaking the classic workwear attire, free from convention. \u201cJeans play a role as the ultimate example of social conformity,” Hardeman explains. \u201cI am inspired by common shapes. I reconstruct everybody’s favourite clothing, giving it a new definition.\u201d
\n\"\"
\nHARDEMAN is a brand not only defined by its use of denim but also the strong cast of unique models, or non-models. Sophie Hardeman\u2019s urge to reconsider what has become standard also rings true in her choice of faces, as she praises individuality and flaws to create her own \u201cnew perfection\u201d. Her new\u00a0AW17 lookbook<\/a>\u00a0also features a much broader range of bodies than most brands – but then again, HARDEMAN was never going to follow the status quo.<\/span>
\nSLEEK shot some selected looks from the Dutch designer in Berlin, scroll down to see more<\/strong> \n\"\"
\n\"\"
\n\"\"
\n\"\"
\nMore information is available at\u00a0hardemanonline.com<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Far from safe, HARDEMAN is the new label challenging conventional denim<\/p>","protected":false},"author":54,"featured_media":52124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[744,6616,2562,8689,8690,1332,8691],"class_list":["post-52114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-amsterdam","tag-aw17","tag-denim","tag-genderless","tag-hardeman","tag-jeans","tag-sophie-hardeman"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nSophie Hardeman Makes the Genderless Jeans of your Dreams<\/title>\n<meta name=\"description\" content=\"Far from safe, HARDEMAN is the new label challenging conventional denim.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/hardeman-genderless-denim\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sophie Hardeman Makes the Genderless Jeans of your Dreams\" \/>\n<meta property=\"og:description\" content=\"Far from safe, HARDEMAN is the new label challenging conventional denim.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/hardeman-genderless-denim\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-24T09:34:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachael Rodgers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. This creativity manifests itself in SLEEK\u2019s quarterly print publication, digital and social media channels.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sleek-mag.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/#webpage\",\"url\":\"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/\",\"name\":\"Sophie Hardeman Makes the Genderless Jeans of your Dreams\",\"isPartOf\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/#primaryimage\"},\"datePublished\":\"2017-05-24T09:34:33+00:00\",\"dateModified\":\"2017-05-24T09:34:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1bcf24ae709b879d250ff957ede7bf8c\"},\"description\":\"Far from safe, HARDEMAN is the new label challenging conventional denim.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sleek-mag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sophie Hardeman is the Amsterdam-based Designer Creating the Genderless Jeans of your Dreams\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1bcf24ae709b879d250ff957ede7bf8c\",\"name\":\"Rachael Rodgers\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd627f9138ddd1149f11d393e597541f23c0697ff8b0254e81913f2691a61ff6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd627f9138ddd1149f11d393e597541f23c0697ff8b0254e81913f2691a61ff6?s=96&d=mm&r=g\",\"caption\":\"Rachael Rodgers\"},\"url\":\"https:\/\/www.sleek-mag.com\/de\/author\/rachael-rodgers\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sophie Hardeman Makes the Genderless Jeans of your Dreams","description":"Far from safe, HARDEMAN is the new label challenging conventional denim.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sleek-mag.com\/de\/article\/hardeman-genderless-denim\/","og_locale":"de_DE","og_type":"article","og_title":"Sophie Hardeman Makes the Genderless Jeans of your Dreams","og_description":"Far from safe, HARDEMAN is the new label challenging conventional denim.","og_url":"https:\/\/www.sleek-mag.com\/de\/article\/hardeman-genderless-denim\/","og_site_name":"Sleek Magazine","article_publisher":"https:\/\/www.facebook.com\/sleekmag\/","article_published_time":"2017-05-24T09:34:33+00:00","twitter_card":"summary_large_image","twitter_creator":"@sleekmag","twitter_site":"@sleekmag","twitter_misc":{"Verfasst von":"Rachael Rodgers","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.sleek-mag.com\/#website","url":"https:\/\/www.sleek-mag.com\/","name":"Schlankes Magazin","description":"Sleek ist Deutschlands f\u00fchrendes unabh\u00e4ngiges Medienhaus\/Marke f\u00fcr Kreativit\u00e4t und Innovation mit Sitz in Berlin, der kreativen Hauptstadt der Welt. Diese Kreativit\u00e4t manifestiert sich in der viertelj\u00e4hrlich erscheinenden Print-Publikation, den digitalen und Social-Media-Kan\u00e4len von SLEEK.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sleek-mag.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/#primaryimage","url":"","contentUrl":""},{"@type":"WebPage","@id":"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/#webpage","url":"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/","name":"Sophie Hardeman Makes the Genderless Jeans of your Dreams","isPartOf":{"@id":"https:\/\/www.sleek-mag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/#primaryimage"},"datePublished":"2017-05-24T09:34:33+00:00","dateModified":"2017-05-24T09:34:33+00:00","author":{"@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1bcf24ae709b879d250ff957ede7bf8c"},"description":"Far from safe, HARDEMAN is the new label challenging conventional denim.","breadcrumb":{"@id":"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sleek-mag.com\/article\/hardeman-genderless-denim\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sleek-mag.com\/"},{"@type":"ListItem","position":2,"name":"Sophie Hardeman is the Amsterdam-based Designer Creating the Genderless Jeans of your Dreams"}]},{"@type":"Person","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1bcf24ae709b879d250ff957ede7bf8c","name":"Rachael Rodgers","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bd627f9138ddd1149f11d393e597541f23c0697ff8b0254e81913f2691a61ff6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd627f9138ddd1149f11d393e597541f23c0697ff8b0254e81913f2691a61ff6?s=96&d=mm&r=g","caption":"Rachael Rodgers"},"url":"https:\/\/www.sleek-mag.com\/de\/author\/rachael-rodgers\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/52114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/comments?post=52114"}],"version-history":[{"count":0,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/52114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/media?parent=52114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/categories?post=52114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/tags?post=52114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}