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MUSED SS17<\/p>\n MUSED SS17<\/p>\n
\u201cI\u2019m definitely into poetic; not ironic\u201d \u2013 Lindsay Jones<\/p><\/blockquote>\n
M\u00fased’s founder Lindsay Jones is a New York designer who always trusts her instincts. Upon having discussions on making fashion that might deal with politics, she was strongly advised not to do it. But led by a gut feeling, that\u2019s exactly what she did. Born out of Jones\u2019s love for sculpture and insight into our society\u2019s rapid changes, M\u00fased<\/a> is the NYC label that\u2019s bringing a dash of poetry back into fashion. \u201cAs much as I also love when brands play with irony, I\u2019m more into this sense of poetic naivety sensibility,\u201d Lindsay says. \u201cI\u2019m definitely into poetic; not ironic.\u201d
\nYet for her, poetic doesn\u2019t have to mean enigmatic. For instance, the SS17 collection features garments with the statements “Handle with Care” and “God is Love” stitched across bust-lines, and a choice of see-through dresses and body suits. Whereas her AW17 collection features orange hoodies with the slogan “Don’t Fuck with Us\/Don’t Fuck without Us”, and slouchy dresses and trousers that allow for multiple ways of styling.
\nPoetry and rebellion is a combination that runs through the young label\u2019s other collections. To shoot her AW16 launch campaign, Lindsay crashed the Metropolitan Museum of Art while appropriating Calvin Klein’s campaign. The final piece is a 2-minute featurette with some of New York\u2019s most interesting emerging models and artists such as Richie Shazam, Daniela Czenstochowski and Eloisa Santos.<\/p>\n