{"id":52595,"date":"2017-06-22T11:00:57","date_gmt":"2017-06-22T09:00:57","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=52595"},"modified":"2017-06-22T11:00:57","modified_gmt":"2017-06-22T09:00:57","slug":"absolut-vodka-swedish-midsummer-fashion","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/absolut-vodka-swedish-midsummer-fashion\/","title":{"rendered":"What to Wear for Swedish Midsommar"},"content":{"rendered":"<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-53401 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/06\/AbsolutXSLEEK_1.jpeg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Left: dress by Wunderkind, shoes by Aeyde Right: dress by Joseph, shoes by Kappa<\/p>\n<p><em>Every year as summer emerges\u00a0from the dark and depressing cave of\u00a0winter,\u00a0Sweden\u00a0prepares for its most culturally significant holiday: Midsommar. Originally a pagan celebration, these\u00a0days Midsommar is an excuse for Swedes to revisit the customs and traditions of their ancestors. Every aspect of the day has some sort of historic significance,\u00a0from the\u00a0flower-covered Maypole to the ethereal white ensembles.<\/em><br \/>\n<em>Though it&#8217;s celebrated in various locales around the world, a Swedish Midsommar is truly unlike anything else.\u00a0This year, Sleek is teaming up with Absolut Vodka to show our readers how to celebrate Midsommar like a real Swede. As we count down the days until this year&#8217;s event on 24 June, we&#8217;ll\u00a0cover all the\u00a0basics including\u00a0what to wear.<\/em><\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-53402 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/06\/AbsolutXSLEEK_2.jpeg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Dress by Jil Sander<\/p>\n<p>Despite today&#8217;s nationwide <a href=\"https:\/\/www.vice.com\/sv\/article\/why-do-swedish-people-constantly-dress-in-black-345\" target=\"_blank\" rel=\"noopener noreferrer\">dedication towards wearing black<\/a>, Midsommar in Sweden is the one day of the year when a breezy white outfit is the only way to go. In fact, walk around a Midsommar celebration in anything but white and you&#8217;re bound to stick out like a sore thumb. Can&#8217;t seem to find anything to wear? Scroll through the exclusive fashion editorial\u00a0below for a little inspiration on how to stand out from the masses while still sticking to the strict dress code this Midsommar.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-53403 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/06\/AbsolutXSLEEK_3.jpeg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Left: dress by Lala Berlin. Right: dress by Wunderkind, shoes by Kappa<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-53404 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/06\/AbsolutXSLEEK_4.jpeg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Left: dress by Dumitrascu, shoes by Aeyde Right: dress by Pringle of Scotland, shoes by Aeyde<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-53405 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/06\/AbsolutXSLEEK_5.jpeg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Left: Dress by C\u00e9line Right: turtleneck by UNIQLO, skirt by Joseph, shoes by Aeyde<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-53406 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/06\/AbsolutXSLEEK_6.jpeg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Dress on model by C\u00e9line, dress on floor by Vivetta, bag by Lala Berlin, shoes by C\u00e9line<\/p>\n<p><em>For even more from our Absolut guide to Sweden\u2019s biggest holiday, grab a cocktail shaker and test out one of our\u00a0<a href=\"https:\/\/www.sleek-mag.com\/de\/2017\/05\/31\/absolut-vodka-swedish-midsommar-cocktails\/\" target=\"_blank\" rel=\"noopener noreferrer\">must-try Midsommar cocktails<\/a>, gather your closest friends and find out <a href=\"https:\/\/www.sleek-mag.com\/de\/2017\/06\/06\/absolut-vodka-swedish-midsommar-where-to-party-in-berlin\/\" target=\"_blank\" rel=\"noopener noreferrer\">the best parks in Berlin to celebrate<\/a> this year or follow along with our tutorial on <a href=\"https:\/\/www.sleek-mag.com\/de\/2017\/06\/13\/absolut-vodka-midsommar-crown-tutorial\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to make the perfect flower crown<\/a>.<\/em><br \/>\n<strong>For more information please visit\u00a0<a href=\"http:\/\/www.absolut.com\/de\/\" target=\"_blank\" rel=\"noopener noreferrer\">absolut.com<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>A fashion editorial featuring the perfect ethereal looks for Midsummer, shot by Daniel Weigel and styled by Fabiana Vardaro<\/p>","protected":false},"author":3,"featured_media":53407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[2614,8801,8802,1209,8762],"class_list":["post-52595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-absolut","tag-daniel-weigel","tag-fabiana-vardaro","tag-fashion-editorial","tag-midsummer"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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