{"id":53834,"date":"2017-07-01T13:30:53","date_gmt":"2017-07-01T11:30:53","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=53834"},"modified":"2017-07-01T13:30:53","modified_gmt":"2017-07-01T11:30:53","slug":"invite-berlin-fashion-weeks-hottest-event","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/invite-berlin-fashion-weeks-hottest-event\/","title":{"rendered":"Your Invite to Berlin Fashion Week's Hottest Event"},"content":{"rendered":"

Berlin Fashion Week kicks off next week, and SLEEK are delighted to announce that this season we are co-curators of the FASHIONTECH<\/a> conference hosted by Premium International. FASHIONTECH is a day of curated conversation discussing how the world’s of fashion and tech meet.<\/p>\n

Please join us on\u00a0Wednesday the 5th of July at\u00a0K\u00dcHLHAUS<\/a> in Berlin on the \u00a04TH & 5TH FLOOR, from 10am -18pm.\u00a0Read on for our edit of the talks you need to see\u00a0but first, we spoke to director Anita Tillman about her thoughts on technology, tribes, and why there really are no limits.\u00a0<\/em><\/p>\n

\"Anita Photo by Maxime Ballesteros<\/p>\n

What makes Berlin fashion so distinct?<\/b><\/p>\n

Anita Tillman<\/b> It\u2019s all community-driven, that is all Berlin is about. I like this diversity of tribes. Building tribes and you’re always comparing, everybody is comparing. Paris and Milan and Berlin, but it’s not. Okay? What actually defines Berlin is nicht<\/i> being defined from above and from already established cliques or groups. Right where you are, or whoever you are around. I like this a lot.<\/p>\n

What are your favourite wearable-tech pieces from recent months?<\/b><\/p>\n

The Nadi X Yoga Pants, which communicate with your body through vibrations to correct your posture. There are motions sensors in each part of the tights, allowing the pants to know exactly in what angle you are in and send impulses to improve your form, and the Smart Coat by Emel + Aris, which literally heats the wearer through an inert, no-wire lightweight polymer layer at the flick of a switch.<\/p>\n

You have run Premium since 2003 and Fashion Tech Berlin since 2015. How have you noticed the debate on fashion and tech changing since?\u00a0<\/b><\/p>\n

Anita Tillman<\/b> Fashion is anywhere apart of my life since I’m a little girl. I used to have 42 Barbie\u2019s and I was dressing them all day long. Technology is something that is part of our daily life and it actually changed the way we communicate with each other. It changed how fashion is designed, how we distribute fashion, how we design fashion. How we buy fashion. How we talk to each other via social media. I think that the whole topic about wearable design has changed tremendously. It’s set in the prototyping phase. We helped open a couture situation, where we bring together designer and techies. They talk to each other and they start to create new things. It’s very interesting, because I think the challenge of the designer in the future is how to design technology to create sustainable fashion. This is a completely new aspect \u2013 sustainability.<\/p>\n

It\u2019s said sometimes that every company is a technology company, and nowhere is that truer than at Fashion Tech Berlin. What does it mean when everyone from nail shops to clothes brands to fashion schools are joining more classic tech companies like app developers and start-ups as fashion-tech companies?\u00a0<\/b><\/p>\n

Anita Tillman<\/b> Well, there is no \u201cclassic\u201d umbrella we put these people on. What ist<\/i> interesting is that all of a sudden, there is room of new creators and new designers. No-one cares where they come from. Everything which is happening now is new<\/i>. That makes it so interesting.<\/p>\n

\"\"<\/p>\n

SHARMADEAN REID – WAHNAILS
\n<\/strong>Lessons from London’s hottest brand on how to be “digital first”
\n10.45 am<\/strong><\/p>\n

Sharmadean Reid, founder of London\u2019s cult beauty empire WAHNAILS <\/a>discusses how she has always put \u201cdigital first\u201d in her business strategy. From her nail salon in Topshop\u2019s flagship store to her fashion line for ASOS, and her innovative use of augmented reality in her London stores. As a blog pioneer, social media has always been the core of her brand. With over half a million followers on the WAHNAILS Instagram and her personal account, Reid discloses the secrets of her digital success in a truly inspirational talk. An invaluable event for all e-entrepreneurs.<\/p>\n

 
\n\"\"\"\"<\/p>\n

HYWEL DAVIES AND MELANIE ASHLEY – CENTRAL SAINT MARTINS
\n<\/strong>How the world’s leading fashion school is dealing with digital
\n<\/em>11.10 am<\/strong><\/p>\n

Central Saint Martins is ranked the number one fashion school internationally by Business of Fashion<\/a>, and the alumni span all areas of the fashion industry, including stars such as John Galliano, Stella McCartney, Phoebe Philo at\u00a0C\u00e9line<\/span> and Riccardo Tisci. Hywel Davies, Fashion Programme Director, and Melanie Ashley who heads up communications for the school will discuss collaborations with Google, a digital project with Balenciaga and the Victoria and Albert Museum, and how an art school responds and maintains its physical impact within a digital sphere.<\/p>\n

 
\n\"\"<\/p>\n

ANNE MUHLETHALER – CONSULTANT FOR CHRISTIAN LOUBOUTIN
\n<\/strong>How to communicate a luxury on social media<\/em>
\n12.00 pm<\/strong><\/p>\n

Having spearheaded global communications for Christian Louboutin, consultant, and creative digital strategist Anne Muhlethaler is a scene leader when it comes to inhabiting a connected world with authenticity and humour, and most importantly success, how does she do it? She shares all at FASHIONTECH.<\/p>\n

 
\n\"\"<\/p>\n

DAVID FISCHER – FOUNDER, HIGHSNOBIETY
\n<\/strong>An expert guide to storytelling in the digital age
\n<\/em>14:00 pm<\/strong><\/p>\n

Based in New York and Berlin, Highsnobiety <\/a>is the leading online destination for\u00a0daily news on streetwear and sneakers. With 1.6 million followers on Instagram, Fischer knows how to target millennials, and will share what it takes to reach consumers in today’s fast-paced information-overloaded society.<\/p>\n

\"\"<\/p>\n

CLOUDY <\/strong>ZAKROCKI AND NORABECKERHAUS – REFINERY29
\n<\/strong>How the US Leader in Fashion Content Cracked the German Market
\n<\/em>14.25<\/strong><\/p>\n

\n
\n

Refinery29<\/a> has over 450 employees, and offices in New York, London, LA and as of last year, right here in Berlin. With over 500 million users across all platforms. They are pioneers in digital publishing and monetization of content: where Refinery lead, other online content sites follow.Cloudy Zakrocki the Editorial Director of the new German site and Nora Beckerhaus, the Marketing Director will talk on stage with Anita Tillmann, the founder of Premium and FASHIONTECH about the impressive global company, and how they are taking over the German market.<\/p>\n

 <\/p>\n

To get tickets:\u00a0<\/strong><\/h2>\n

For the Fashion Industry:\u00a0<\/strong> \nFREE ACCESS WITH YOUR PREMIUM, SEEK, BRIGHT, SHOW&ORDER BADGE. NO REGISTRATION NEEDED.
\nFor Everyone Else:\u00a0<\/strong> \nYou can buy tickets hier <\/a>with a 25% discount if you buy before the day.
\nIf you are a Friend of SLEEK<\/strong> \nPlease RSVP to our Fashion Director, Jessica Hannan on her email and we can put you on our private guestlist.\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Introducing WAHNAILS, Central Saint Martins, Highsnobiety, Refinery29, and many more speakers to Berlin Fashion Week for the FASHIONTECH conference co-curated by SLEEk <\/p>","protected":false},"author":3,"featured_media":53846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81,3980],"tags":[19,8938,8939,4909,8940,8941,8942,8943,5592,8944],"class_list":["post-53834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-tech","tag-berlin-fashion-week","tag-conference","tag-erfinery-29","tag-fashion-tech","tag-highsnobiety","tag-premium","tag-refinery29","tag-sharmadean-reid","tag-talks","tag-wahnails"],"acf":[],"yoast_head":"\nYour Invite to Berlin Fashion Week's Hottest Event Your Invite to Berlin Fashion Week's Hottest Event<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/invite-berlin-fashion-weeks-hottest-event\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Invite to Berlin Fashion Week's Hottest Event Your Invite to Berlin Fashion Week's Hottest Event\" \/>\n<meta property=\"og:description\" content=\"Introducing WAHNAILS, Central Saint Martins, Highsnobiety, Refinery29, and many more speakers to Berlin Fashion Week for the FASHIONTECH conference co-curated by SLEEk\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/invite-berlin-fashion-weeks-hottest-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-01T11:30:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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