{"id":54677,"date":"2017-07-24T13:16:50","date_gmt":"2017-07-24T11:16:50","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=54677"},"modified":"2017-07-24T13:16:50","modified_gmt":"2017-07-24T11:16:50","slug":"ready-to-die-mexican-fashion","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/ready-to-die-mexican-fashion\/","title":{"rendered":"Das Label, das die mexikanische Mode auf die Landkarte bringt"},"content":{"rendered":"

READY TO DIE ist eine junge mexikanische Marke, die die reiche Kultur des Landes feiert, indem sie schicke Streetwear f\u00fcr die Jugend kreiert. SLEEK sprach mit dem Designer Adrian Fierro Lara \u00fcber die extremen Formen der Sonnenbrillen und die sportlich-sci-fi \u00c4sthetik seines Labels.<\/em>
\n\"\"SLEEK: Wann wurde Ready to Die ins Leben gerufen und wof\u00fcr steht es?<\/strong><\/p>\n

Esteban Tamayo: Die Marke wurde 2015 gegr\u00fcndet und steht f\u00fcr Young, Doers und M\u00e9xico.<\/p>\n

Hat der Name eine Bedeutung?<\/strong><\/p>\n

RTD\u00ae bezieht sich auf eine Haltung der neuen Generation. Wir erleben eine Gesellschaft von T\u00c4TERN - Menschen, die in der Gegenwart leben und den Augenblick genie\u00dfen.<\/p>\n

\"\"
\nWas war die Inspiration f\u00fcr die neueste Kollektion?<\/strong> \nDie Inspiration war die junge lateinamerikanische Kultur, einige Subkulturen, ihre Art, sich zu kleiden und ihre Musik. Wir haben auch das t\u00e4gliche Leben betrachtet - zum Beispiel mexikanische Schuluniformen. Die Kollektion war auch eine Ann\u00e4herung an das Zukunftsbild der Neunzigerjahre, die Cyberwelt und Hacker. Wir haben mit der Sneaker-Marke PANAM zusammengearbeitet, um unser eigenes Paar Schuhe zu entwerfen. Au\u00dferdem haben wir uns mit Jaime Ruelas zusammengetan, der unser eigenes Sonidero-Logo entworfen hat.
\n\"\"Der Laufsteg zeigt eine vielseitige Mischung von Models, k\u00f6nnen Sie uns etwas mehr \u00fcber das Casting erz\u00e4hlen?<\/strong> \nDie Casting-Direktorin war Maria Osado. Sie kombinierte Stra\u00dfen-Casting mit Modellen der Agentur Guerxs, die die Sch\u00f6nheitsstandards in Mexiko herausfordert und neu definiert. Wir haben auch Alberto Figueroa und seine Freundin Aleena aus Los Angeles eingeladen, um einen Hauch von Chicano-Kultur zu vermitteln.
\nGab es einen Richtungswechsel zwischen Ihren letzten beiden Kollektionen?<\/strong> \nJa, die letzte Kollektion wurde exklusiv f\u00fcr die Modewoche in Mexiko entworfen. Sie wurde in kurzer Zeit produziert und es ging mehr um Experimente und einen praktischen Ansatz f\u00fcr Streetwear. Das gab uns die M\u00f6glichkeit, \u00fcber den Tellerrand zu schauen und mit tollen Leuten zusammenzuarbeiten.
\n\"\"Was denken Sie \u00fcber die Kreativwirtschaft in Mexiko?<\/strong> \nIn der mexikanischen Kreativszene sind die Ressourcen begrenzt und die Modeindustrie ist noch sehr traditionell. Es ist schwer, Fu\u00df zu fassen, aber es gibt eine ganz neue Bewegung junger Kreativer (zum Beispiel Barrag\u00e1n), die die Standards der Branche neu definieren. Couture ist hier sehr selten, die Kleidung ist eine Antwort auf eine sehr praktische Lebensweise.
\n\"\"Was sind Ihre weiteren Pl\u00e4ne f\u00fcr FTE?<\/strong><\/p>\n

Wir wollen eine weltweite Marke werden, mehr zusammenarbeiten und mexikanisches Talent zeigen. Wir haben auch vor, bald einen Pop-up-Laden in New York zu er\u00f6ffnen.<\/p>\n

Die neueste Kollektion von READY to DIE wird im Handel erh\u00e4ltlich sein\u00a0hier.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The sci-fi inspired streetwear brand celebrating Latin youths<\/p>","protected":false},"author":1,"featured_media":54814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[9051,21,2544,9052,1348,1271,9053],"class_list":["post-54677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-esteban-tamayo","tag-fashion","tag-mexico","tag-readytodie","tag-streetwear","tag-subculture","tag-suculture"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nThe Label Putting Mexican Fashion on the Map<\/title>\n<meta name=\"description\" content=\"READY to DIE designer talks about the inspiration behind the collection, collaborations, Mexican fashion industry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/ready-to-die-mexican-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Label Putting Mexican Fashion on the Map\" \/>\n<meta property=\"og:description\" content=\"READY to DIE designer talks about the inspiration behind the collection, collaborations, Mexican fashion industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/ready-to-die-mexican-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-24T11:16:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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