{"id":55137,"date":"2017-08-01T17:57:44","date_gmt":"2017-08-01T15:57:44","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=55137"},"modified":"2017-08-01T17:57:44","modified_gmt":"2017-08-01T15:57:44","slug":"gosha-rubchinskiy-comme-protege","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/gosha-rubchinskiy-comme-protege\/","title":{"rendered":"Gosha Rubchinskiy on How CDG Inspired His Brand"},"content":{"rendered":"<p class=\"p3\"><span class=\"s3\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-55151\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/08\/goshaportraitandorange.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/>\u201cThere is only one way for me to do interesting things,\u201d explains Russian menswear maverick Gosha Rubchinskiy. \u201cYou learn many languages to show your ideas from different angles &#8211; clothing, music, casting, pictures and film.\u201d Indeed, it is through photos, exhibitions and zines that Rubchinskiy has built his voice, becoming one of the most cult designers in fashion today. His portrayal of a post-Soviet generation and skate culture inspires queues round the block when a new collection is released. <\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">What makes Rubchinskiy\u2019s work layered is that this is seen through the eyes of a new Russia; adolescents for whom the weight of history is married to a new dawn of access. This is unlike the previous generations who experienced the censorship of Western culture, which only fetishised the desire for, say, American blue jeans.\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-55148\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/08\/gosha-finale.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">His first foray into making clothes was in 2008, he produced four own-name collections showing in Moscow \u2013 and, as a one-off, in London under the Fashion East umbrella. In 2011 Rubchinskiy took a sabbatical away from designing and undertook his ambitious \u201cTransfiguration\u201d exhibition\/photo workshop\/skate bowl project on the island of New Holland in Saint Petersburg. <\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">It was during this year that he met Comme des Gar\u00e7ons president Adrian Joffe. Upon hearing of the difficulties Rubchinskiy ran into producing and shipping his collection, Joffe suggested a partnership, where Comme des Gar\u00e7ons would take care of all that, and Rubchinskiy, who describes himself as \u2018not a businessman\u2019, would be free to create. Now Gosha Rubchinskiy (in cyrillic) as it says on the label, fuelling a bootleg trade for sportswear screenprinted with Russian text, is a satellite company of Comme des Gar\u00e7ons. <\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">They do the sales, and you view Rubchinskiy\u2019s clothes in their mythic Place Vend\u00f4me showroom. The irony is not lost that to get to \u00a350 t-shirts, you have to walk through a square packed with the pinnacle of French haute jewelers, and to a Gosha fan, what he does is every bit as desired as diamonds.<img decoding=\"async\" class=\"aligncenter size-full wp-image-55147\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/08\/gosha-blue-and-run-runway.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/> <\/span><\/p>\n<p class=\"p4\"><span class=\"s3\">Under the wing of Joffe, Rubchinskiy\u2019s rise has been stratospheric. In June 2014 the designer held his first catwalk show in Paris, and by June 2016, he stormed Pitti Uomo in Florence with appropriated classic Italian sportswear brands such as Kappa, Sergio Tacchini and Fila, adding his own logo as a homage to the Russian counterfeit culture. January this year he presented off-schedule, bringing a cast of devotees to Kaliningrad, which sits between Poland and Lithuania on the Baltic coast, ever changing the game, much like his mentors, Kawakubo and Joffe.<\/span><\/p>\n<p>\u201cI heard about Comme des Gar\u00e7ons for the first time in 1997,\u201d remembers Rubchinskiy. I saw their ODEUR 53 perfume advertising in my favourite Muscovite magazine OM. It was a dream for me as a 13 year old to have this unique smell. Later I discovered the clothing.\u201d What has Rubchinskiy learnt from Adrian and Rei? \u201cYou need to care about all details. Never compromise or limit yourself in your creative process. What I like about working with Comme des Gar\u00e7ons is freedom and enthusiasm.\u201d<img decoding=\"async\" class=\"aligncenter size-full wp-image-55150\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/08\/gosha-suburbs.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><\/p>\n<p class=\"p3\"><span class=\"s3\">In terms of his future activities Rubchinskiy reveals that \u201cI have also worked on the costumes for Renata Litvinova&#8217;s upcoming play Nord Wind for the Moscow Art Theatre,\u201d Pay attention and you\u2019ll see there are shades of the classical present throughout his work: like the art-feel of his photography; the tailoring that punctuates his sportswear; as well the elegant campaign for his perfume, shot by Rubchinskiy on a beach in Spain, and in the Comme des Gar\u00e7ons stable Gosha remains dedicated to the purity of his own vision \u2013 just as Kawakubo is, and it is this visionary approach, which groups them as a family, not the style of the clothes.<\/span><\/p>\n<p>&nbsp;<br \/>\n<span class=\"s3\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Gosha talks about how and why Rei Kawakubo and Adrian Joffe have influenced him from the very start <\/p>","protected":false},"author":1,"featured_media":55149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[176,1558,3206],"class_list":["post-55137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-comme-des-garcons","tag-gosha-rubchinskiy","tag-rei-kawakubo"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gosha Rubchinskiy: The CDG Prot\u00e9g\u00e9<\/title>\n<meta name=\"description\" content=\"Gosha talks about how and why Rei Kawakubo and Adrian Joffe have influenced him from the very start\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/gosha-rubchinskiy-comme-protege\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gosha Rubchinskiy: The CDG Prot\u00e9g\u00e9\" \/>\n<meta property=\"og:description\" content=\"Gosha talks about how and why Rei Kawakubo and Adrian Joffe have influenced him from the very start\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/gosha-rubchinskiy-comme-protege\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-01T15:57:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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