{"id":56276,"date":"2017-09-15T14:18:28","date_gmt":"2017-09-15T12:18:28","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=56276"},"modified":"2017-09-15T14:18:28","modified_gmt":"2017-09-15T12:18:28","slug":"raf-simons-changed-calvin-klein","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/raf-simons-changed-calvin-klein\/","title":{"rendered":"Cheat Sheet: How Has Calvin Klein Changed Under Raf Simons?"},"content":{"rendered":"

\"\"
\n\u201cHow will Raf Simons change Calvin Klein?\u201d was the question on everyone’s lips after Simons was appointed as Creative Creative Officer last year. The answer, we now know, is that Simons would change everything. The Belgian-born designer has jolted the American brand back to life with a series of almost revolutionary changes. Here, we take a closer look at how Simons propelled Calvin Klein back to the forefront of fashion.
\n\"\"<\/p>\n

STRUCTURE<\/h3>\n

In the pre-Raf times, Calvin Klein’s family of labels was supervised by creative director Kevin Carrigan, who left the brand shortly after Simons\u2019 appointment.\u00a0 Now, Simons is responsible for crafting the creative strategy for the whole company. Explaining the momentous impact of this decision, Calvin Klein CEO Steve Shiffman stated<\/a>:
\n“Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future.”<\/em>
\n\"\"<\/p>\n

CLOTHES<\/h3>\n

The monochrome designs and clear-cut silhouettes of previous Creative Director Francisco Costa’s collections couldn’t be further from Simons\u2019 colourful designs, adorned with instantly recognisable block prints. As a European designer hired to revive an all-American brand, Simons brought with him a clich\u00e9d perspective on Americana. His America is the land of pop art, but also the land of the macabre. The recent SS18 collection notably drew inspiration from Hollywood\u2019s famous horror films, and is full of unsettling elements \u2013 prints from Andy Warhol\u2019s \u201cDeath and Disaster\u201d series, imitations of Amish quilts, rubber-like fabrics and uncanny blood-red hues.
\nSimons has never been afraid of building collections around gruesome themes \u2013 just think of his AW2001 \u201cRiot, Riot, Riot\u201d collection, inspired by the enigmatic disappearance of musician Richey Edwards. “Riot, Riot, Riot” only becomes more chilling when you consider that the tragedy of 9\/11 struck mere months after the show. Yet however far removed Raf’s ideas seem from the sexy, carefree aesthetic of Calvin Klein, they do, in fact, resonate with the DNA of the brand. Calvin Klein (the man, not the label) designed with a younger generation in mind. His campaigns, featuring the baby-faced Brooke Shields and the adolescent Sasha Mitchell, idolised youth and vulnerability \u00a0\u2013 and hasn’t admiration for the youth always been at the core of Simons’ design philosophy?
\n\"\"<\/p>\n

ACCESSORIES<\/h3>\n

From the Warhol-printed leather totes to macabre handbags that look like shrunken pompoms, Simons’ accessory designs mark a bold departure from Calvin Klein\u2019s usual lineup of reasonably priced bags. Brimming with the subversive energy, so characteristic of Simons\u2019 works, they have a serious claim on “It bag” status.
\n\"\"<\/p>\n

BRANDING<\/h3>\n

Shortly after Simons’ joined Calvin Klein, the brand’s ready-to-wear line, was renamed. Goodbye Calvin Klein Collection, hello Calvin Klein 205W39NYC. Not only does the new name canonise the address of the label\u2019s NYC headquarters, but there’s also something specifically Belgian about the new unpronounceable title.
\nThe reinvented Calvin Klein has also parted with the old logo in favour of sleek, capitalised letters. The creative mind behind the re-design is Peter Saville, one of Raf Simons\u2019 favourite artists and his long-time collaborator. Simons and Saville have enjoyed a close working partnership for almost two decades.
\n\"\"<\/p>\n

COLLABORATORS<\/h3>\n

Peter Saville is not the only artist Simons has tapped for CK. The recent dreamy ad campaigns were shot by Willy Vanderperre, a friend and collaborator of Simons’ since the early 1990s. The two met at Antwerp\u2019s bohemian bar Witzli Poetzli back in the days when Simons was dating Veronique Branquinho, and have been creative partners ever since.
\n\u201cWhat I want to express in photography is what Raf Simons does in fashion\u201d, remarked Vanderperre in one of his interviews. Equally fascinated with the idea of youthful rebellion, Simons and Vanderperre have reminded us what Calvin Klein is quintessentially all about \u2013 exciting fashion for young people.
\nSterling Ruby, another long-time Simons associate, is responsible for the dramatic renovation of Calvin Klein\u2019s flagship store in Madison Avenue, where the walls have been painted sunshine-yellow and a gigantic scaffolding-like structure has been installed. It is also Ruby who created the unsettling set design for the recent SS18 show, that was an eerie combination of axes and scarlet pompoms.
\n <\/p>","protected":false},"excerpt":{"rendered":"

From the corporate structure to the store design, Raf Simons has changed a lot more than just the clothes at Calvin Klein.<\/p>","protected":false},"author":1,"featured_media":56720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[1960,9242,21,4791,875,2344],"class_list":["post-56276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-calvin-klein","tag-calvin-klein-205w39nyc","tag-fashion","tag-peter-saville","tag-raf-simons","tag-sterling-ruby"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nCheat Sheet: How Has Calvin Klein Changed Under Raf Simons? 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