{"id":56473,"date":"2017-09-19T12:39:11","date_gmt":"2017-09-19T10:39:11","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=56473"},"modified":"2017-09-19T12:39:11","modified_gmt":"2017-09-19T10:39:11","slug":"cat-footwear-go-boldly","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/cat-footwear-go-boldly\/","title":{"rendered":"Cat\u00ae Footwear Taps into the Phenomenon of the Influencer for Its Latest Campaign"},"content":{"rendered":"

\"\"<\/p>\n

In the age of social media, the influencer is key. This season,\u00a0Cat\u00ae Footwear taps into the phenomenon with a campaign focusing<\/span>\u00a0on a few lucky individuals who have garnered quite the following via social media. Offering a fresh perspective on life as an influencer, the stars of\u00a0Cat\u00ae Footwear’s new campaign are shown celebrating the small achievements that often go unnoticed.<\/span><\/p>\n

Fronting Cat\u00ae’s German campaign is Berlin-based photographer Lukas Korschan, who showcases his own unique personal and photographic style through his shoes and camera lens. Taking photographs of the boots in and around London\u2019s Barbican Centre, the images show the urban side to Cat Footwear, attesting they\u2019re not always on a building site. The photographs\u00a0incorporate the bleak, brutalist backdrop of the buildings behind, proving it\u2019s not necessarily what you\u2019re wearing, but where and how you wear it.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

With the tagline “Go Boldly”, Cat\u00ae Footwear jumps on the bandwagon of self-expression and self-confidence. Using influencers from all around the world, each individual brings their own take on what it means to be different. With a broad scope of personalities that includes the bicycle experts at Bikeshack, Italian rapper The Priestess and even the founders of Thrd creative agency, the project brings together a creative group that perfectly manifest the “Go Boldly” lifestyle. The idea that by leaving your front door you\u00a0change the world a bit every day. Branding this ideology as being an “Earthmover”, Cat\u00ae Footwear encourages the mentality that it’s up to us to change the world around ourselves. Of this, the company states: ”Our Earthmovers do not just live in their city, they shape the character of the city: impressive, authentic, lively and powerful.”<\/span><\/p>\n

\"\"
\nAs part of the CATWEARTESTER campaign, Cat\u00ae lovers can now apply to test out the newest Cat\u00ae Footwear shoes. Selected Wear Testers receive one model of the new\u00a0Cat\u00ae Footwear shoes to try for two weeks and can then share their experience on instagram. The most creative tester will be rewarded with a cash prize.
\nFor more information on Cat\u00ae Footwear and the Wear Tester campaign, visit\u00a0catgoboldlyde.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Using influencers from all around the world, CAT Footwear’s newest campaign encourages everyone to ‘Go Boldly’<\/p>","protected":false},"author":1,"featured_media":56480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[4316,9243,9244,9245,141,9246,154],"class_list":["post-56473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-barbican","tag-cat-footwear","tag-classic-shoes","tag-go-boldly","tag-london","tag-lukas-korschan","tag-photography"],"acf":[],"yoast_head":"\nCAT Footwear Taps into the Phenomenon of the Influencer for Its Latest Campaign<\/title>\n<meta name=\"description\" content=\"Using influencers from all around the world, CAT Footwear's newest campaign encourages everyone to 'Go Boldly'.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/cat-footwear-go-boldly\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAT Footwear Taps into the Phenomenon of the Influencer for Its Latest Campaign\" \/>\n<meta property=\"og:description\" content=\"Using influencers from all around the world, CAT Footwear's newest campaign encourages everyone to 'Go Boldly'.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/cat-footwear-go-boldly\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T10:39:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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