{"id":58969,"date":"2017-11-13T17:19:26","date_gmt":"2017-11-13T16:19:26","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=58969"},"modified":"2017-11-13T17:19:26","modified_gmt":"2017-11-13T16:19:26","slug":"radiance-vr-bmw","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/radiance-vr-bmw\/","title":{"rendered":"#BMWSPEED: Radiance VR: Die Kunstplattform zur Erforschung von immersiver Technologie und VR"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-58936 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/Radiance-VR7.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Tabita Rezaire, Premium Connect (Real Deal), 2017, artistic VR experience<\/p>\n<p><i>This year, BMW released the BMW Concept 8 Series, which combines peerless design with breathtaking speeds for an unparalleled driving experience. This unabashedly modern and athletic model is slated for a 2018 release. To celebrate, SLEEK will be profiling a series of innovative designers and artists who work with the idea of SPEED. In this installment, we\u2019re interviewing Berlin virtual reality art start-up Radiance VR.<\/i><br \/>\n<iframe src=\"https:\/\/player.vimeo.com\/video\/238614507\" width=\"889\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nRadianceVR.co are a Berlin duo who curate and display works of what they call \u201cimmersive tech.\u201d Their site, which launched just last month, aims to take works from established and emerging artists working in fields from augmented reality to virtual reality to 360 video and display it for the public. Founded by curator Tina Sauerl\u00e4nder and artist-technologist Philip Hausmeier, it\u2019s a gallery, almost, but for art made in perhaps the most rapidly changing technological sphere today.<br \/>\nIt\u2019s also, of course, a start-up in itself, and sits between art and tech. Twin poles of Berlin\u2019s 2010s acceleration into creative capital of Europe, the art and the tech communities meet surprisingly rarely on the ground, yet within Radiance, they feed off each other. This is a creative venture that belongs in an accelerator, serving as a platform for artists who engage with technology, in a space filled with technologists who often think like artists.<br \/>\nWe spoke to the founders Tina and Philip at home, about working with artists in a medium that is changing by the day.<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-59136 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/RadianceVR_AnastasiaMuna.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\n<em><b>How do you find working in a medium where the technology itself is shifting and changing and moving all the time?<\/b><\/em><br \/>\n<b>Tina Sauerl\u00e4nder<\/b> You have to be quick with everything you do. In terms of VR, we don&#8217;t know how the medium will change. For our platform, we are very flexible about the future, because we basically offer the work of others. If people are quick enough to adapt it, then we all present it.<br \/>\n<em><b>Art has exhibitions, while tech has meetups. How do you think physical events can accelerate culture?<\/b><\/em><br \/>\nPhilip Hausmeier: An exhibition is presentation, not so much an exchange of ideas, and it&#8217;s not as rapid or speedy as maybe other forms of events \u2013 while smaller institutions can turn around a show in a few months, I think the museums plan shows years ahead. But with a meetup, it&#8217;s not relating to any kind of goal, it&#8217;s more a form of communication and exchange.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-58934 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/Radiance-VR5.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Martina Menegon, plug your noise and try to hum, 2017, artistic VR experience<\/p>\n<p><em><b>You run one of the best-attended VR meetups here in Berlin. How do you think meetups facilitate creation of new ideas and new technologies?<\/b><\/em><br \/>\nPhilip Hausmeier: I think starting the meetup really functioned as a group to meet other people who were interested and could help me with my questions. I think that idea is still the same, that you can meet somebody really quickly. Maybe somebody is a very good sound designer, some artists want to do something with 3D, somebody&#8217;s a great modeller, and somebody has a good sense of concepts, and so they can meet and get together really quickly because it&#8217;s open and can exist without direct commercial interests. I tell every artist I know who&#8217;s interested to please come to our meetups.<br \/>\n<em><b>How does VR change the way that we think?<\/b><\/em><br \/>\nTina Sauerl\u00e4nder: It changes so much, but people adapt fast too. It&#8217;s a new experience, which is why we distinguish between real and virtual world, but generations that come after won&#8217;t make this distinction. People are afraid of losing all social contact in VR, but I don&#8217;t think this will happen: we will just add the social component to VR, as we did with other mediums. In the end, we also quickly adjusted to Facebook, or any social media platforms. It\u2019s not a strange thing, it&#8217;s another form of communication. On Snapchat, you have all those makeup filters, and in real life, I also put makeup on my face. You know, it&#8217;s the same thing, it&#8217;s just \u2026 digital.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-58932 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/Radiance-VR3.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Rindon Johnson, My Daughter Aaliyah, 2016, artistic VR experience<\/p>\n<p><em><b>How do you see artists accelerating the possibilities of AR and VR?<\/b><\/em><br \/>\nTina Sauerl\u00e4nder: They&#8217;re pushing boundaries and at the same time questioning the medium because that&#8217;s what artists do, they reflect on the conditions of the world. That&#8217;s the big difference to gaming, film, porn industries. They build the stuff on the same programs and it&#8217;s very appealing, but it&#8217;s the job of the viewer to not forget that this is art, and the viewer has to also ask himself or herself, &#8220;Why is this art? What is the point? What does the artist want to tell me about the world?\u201d That&#8217;s why we want to focus on visual art to say, \u201cHey that&#8217;s the point! That&#8217;s different from other experiences.\u201d<br \/>\n<em><b>How quickly did you come up with the idea for Radiance, and how quickly did you build the site?<\/b><\/em><br \/>\nTina Sauerl\u00e4nder: We had the idea last year and then we had different options of how to do it. It took us a while to find a time to start because we all had different other projects, and then we started building the site, very quickly in the end.<br \/>\nPhilip Hausmeier: in a way, I think we also wanted to be independent and have control over what we do. I think it&#8217;s important at this stage to not be dictated by other people, so we can stay pure and also flexible.<br \/>\n&nbsp;<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-58937 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/Radiance-VR8.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Jakob Kudsk Steensen, Dome of Gated Ecologies, 2017, artistic VR experience<\/p>\n<p><em><b>I think even that has a very natural relationship to the subject of the interview which is speed.<\/b><\/em><br \/>\nPhilip Hausmeier: Yeah, we had this idea of how wanted to do it, and then we just said, &#8220;let&#8217;s do it.\u201d<br \/>\nTina Sauerl\u00e4nder: &#8220;Let&#8217;s do it!\u201d<br \/>\nPhilip Hausmeier: and not wait for other people to help us or something, just try to do it ourselves. And that&#8217;s when you have this moment of being fast. To be fast and do it, and get it out, because time doesn&#8217;t wait forever. What I found interesting is that start ups and artists are very similar \u2013 they have an idea and then they have to find \u2013 well there&#8217;s a lot of resistance, in terms of you don&#8217;t have any money \u2013 but you have to be bold and sometimes work really crazy hours to achieve that without really knowing actually, hey, is this being recognised by the outside.<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-59134 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/C2A6783_RadianceVR_AnastasiaMuna.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\n<em>Stay tuned for the next installation of SLEEK x BMW&#8217;s <a href=\"https:\/\/www.sleek-mag.com\/de\/2017\/10\/25\/bmw-designs-speed\/\">SPEED series<\/a>, in light of the ultra-fast BMW Concept 8 Series.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>In light of BMW&#8217;s Concept 8 Series, SLEEK profiles two innovative curators working with the notion of SPEED<\/p>","protected":false},"author":3,"featured_media":59135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[11856,139],"tags":[38,1978,34,4515,9593,9401,1362,1159,9594,13,9595,9596,9597,2288,5637],"class_list":["post-58969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sleek-art","category-art","tag-art","tag-art-meets-technology","tag-berlin","tag-bmw","tag-bmw-speed-interviews","tag-bmwspeed","tag-exhibitions","tag-gallery","tag-innovation","tag-interview","tag-online-gallery","tag-philip-hausmeier","tag-radiance-vr","tag-tina-sauerlander","tag-vr-technology"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR #BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/radiance-vr-bmw\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR #BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR\" \/>\n<meta property=\"og:description\" content=\"In light of BMW&#039;s Concept 8 Series, SLEEK profiles two innovative curators working with the notion of SPEED\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/radiance-vr-bmw\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-13T16:19:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. This creativity manifests itself in SLEEK\u2019s quarterly print publication, digital and social media channels.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sleek-mag.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/#webpage\",\"url\":\"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/\",\"name\":\"#BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR #BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR\",\"isPartOf\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/#primaryimage\"},\"datePublished\":\"2017-11-13T16:19:26+00:00\",\"dateModified\":\"2017-11-13T16:19:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/c5f3e8e696c044fb822d2530a768f11c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sleek-mag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/c5f3e8e696c044fb822d2530a768f11c\",\"name\":\"sleek team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/404b6a6d9dfd8710d349055eb5f6e3eb12a480b0445e12debd7785cc1963dfb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/404b6a6d9dfd8710d349055eb5f6e3eb12a480b0445e12debd7785cc1963dfb1?s=96&d=mm&r=g\",\"caption\":\"sleek team\"},\"url\":\"https:\/\/www.sleek-mag.com\/de\/author\/sleek-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"#BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR #BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sleek-mag.com\/de\/article\/radiance-vr-bmw\/","og_locale":"de_DE","og_type":"article","og_title":"#BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR #BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR","og_description":"In light of BMW's Concept 8 Series, SLEEK profiles two innovative curators working with the notion of SPEED","og_url":"https:\/\/www.sleek-mag.com\/de\/article\/radiance-vr-bmw\/","og_site_name":"Sleek Magazine","article_publisher":"https:\/\/www.facebook.com\/sleekmag\/","article_published_time":"2017-11-13T16:19:26+00:00","twitter_card":"summary_large_image","twitter_creator":"@sleekmag","twitter_site":"@sleekmag","twitter_misc":{"Verfasst von":"sleek team","Gesch\u00e4tzte Lesezeit":"6\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.sleek-mag.com\/#website","url":"https:\/\/www.sleek-mag.com\/","name":"Schlankes Magazin","description":"Sleek ist Deutschlands f\u00fchrendes unabh\u00e4ngiges Medienhaus\/Marke f\u00fcr Kreativit\u00e4t und Innovation mit Sitz in Berlin, der kreativen Hauptstadt der Welt. Diese Kreativit\u00e4t manifestiert sich in der viertelj\u00e4hrlich erscheinenden Print-Publikation, den digitalen und Social-Media-Kan\u00e4len von SLEEK.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sleek-mag.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/#primaryimage","url":"","contentUrl":""},{"@type":"WebPage","@id":"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/#webpage","url":"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/","name":"#BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR #BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR","isPartOf":{"@id":"https:\/\/www.sleek-mag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/#primaryimage"},"datePublished":"2017-11-13T16:19:26+00:00","dateModified":"2017-11-13T16:19:26+00:00","author":{"@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/c5f3e8e696c044fb822d2530a768f11c"},"breadcrumb":{"@id":"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sleek-mag.com\/article\/radiance-vr-bmw\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sleek-mag.com\/"},{"@type":"ListItem","position":2,"name":"#BMWSPEED: Radiance VR: The Art Platform Exploring Immersive Tech &amp; VR"}]},{"@type":"Person","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/c5f3e8e696c044fb822d2530a768f11c","name":"schlankes Team","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/404b6a6d9dfd8710d349055eb5f6e3eb12a480b0445e12debd7785cc1963dfb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/404b6a6d9dfd8710d349055eb5f6e3eb12a480b0445e12debd7785cc1963dfb1?s=96&d=mm&r=g","caption":"sleek team"},"url":"https:\/\/www.sleek-mag.com\/de\/author\/sleek-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/58969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/comments?post=58969"}],"version-history":[{"count":0,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/58969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/media?parent=58969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/categories?post=58969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/tags?post=58969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}