{"id":59599,"date":"2017-12-11T15:53:35","date_gmt":"2017-12-11T14:53:35","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=59599"},"modified":"2017-12-11T15:53:35","modified_gmt":"2017-12-11T14:53:35","slug":"gentle-monster-stores","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/gentle-monster-stores\/","title":{"rendered":"Gentle Monster: Revolutionizing the Retail Space"},"content":{"rendered":"<p class=size--small><img decoding=\"async\" class=\"wp-image-59600 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/GentleMonsterStore.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Flagship: &#8216;laundry&#8217;, Daegu, South Korea<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s an age of anxiety for brick-and-mortar stores, as more and more shoppers direct their attention online in favour of expedience over experience. The question of how to increase attraction and traffic toward flagships is an open one. However, Cult Korean eyewear brand Gentle Monster have recognised this phenomenon as an opportunity for creativity and innovation, rather than cause for despair. Their progressive, hyper-modern eyewear designs are mirrored and amplified in their approach to the retail space. With the opening of each new flagship store, Gentle Monster create in-store installations which transcend all preconceived expectations of the brick-and-mortar experience. Visitors can immerse themselves the brand aesthetic in dramatic totality. Gentle Monster creates worlds of texture, encapsulating alternative realities which affect sensibilities beyond the visual.<\/span><\/p>\n<p class=size--small><img decoding=\"async\" class=\"wp-image-59601 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/GentleMonsterStore2.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Flagship: &#8216;the play:play-acting&#8217;, Busan, South Korea.<\/p>\n<p><span style=\"font-weight: 400;\">The only thing consistent amongst Gentle Monster\u2019s flagship installations is a commitment to bridging the gap between the conceptual and commercial, thus shifting the politics of the retail space. It seems no topic is too big or small for Gentle Monster\u2019s installations to explore, employing space, material, sound and movement to illuminate each of their chosen themes. Their <a href=\"http:\/\/www.gentlemonster.com\/showroom\/singapore\/\">Singapore flagship<\/a>, for example, is an interpretation of Nietzsche\u2019s \u201cThus Spoke Zarathustra\u201d, confronting men\u2019s \u201cdesire to break free from the inescapable wheel of life\u201d. Another <a href=\"http:\/\/www.gentlemonster.com\/showroom\/hongdae_seoul_korea\/\">flagship in Hongdae<\/a>, Seoul, is a rumination on the wonders of the sense of smell via artworks reminiscent of Juan Mir\u00f3\u2019s mobiles. It features a series of works, rooms and objects which are studies of various scents, \u201cin search for the perfect natural aroma\u201d. The <a href=\"http:\/\/www.gentlemonster.com\/showroom\/chengdu_china\/\">Chengdu, China, flagship<\/a> tackles the creation of a post-apocalyptic world, while the <a href=\"http:\/\/www.gentlemonster.com\/showroom\/chengdu_china\/\">flagship in Sinsa, Seoul<\/a> illustrates the laws of entropy. Despite a loftiness of intention and impeccable curation, there\u2019s a playfulness to Gentle Monster\u2019s installations which makes the artworks digestible. The <a href=\"http:\/\/www.gentlemonster.com\/showroom\/daegu_seoul_korea\/\">Daegu, South Korea flagship<\/a>, disguised as a laundromat, is only half of what they call their [secret neighbors] campaign, promoted only through vague pieces of video art which contain clues about the flagship location. The variety of installation themes and concepts allows Gentle Monster to acknowledge a diverse range of artistic inspiration. It pays homage to the greats who paved the way for contemporary installation\u2014 notably Vladimir Tatlin, James Turrel, Donald Judd, and Yves Klein\u2014 by reinterpreting their immense contributions through a distinctly Korean lens.<\/span><\/p>\n<p class=size--small><img decoding=\"async\" class=\"wp-image-59602 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/GentleMonsterStore3.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Flagship: &#8216;the scent&#8217;, Hongdae, Seoul, South Korea<\/p>\n<p><span style=\"font-weight: 400;\">Gentle Monster\u2019s recently opened Los Angeles flagship, &#8216;<a href=\"http:\/\/www.gentlemonster.com\/showroom\/los_angeles_usa\/\">harvest<\/a>&#8216;, is the brand\u2019s second US venture. The 5000 sq ft store feels like a mirage amidst the pandemonium of downtown LA. The installation series, which includes 2600 twig-like rods, mother-of-peal paddies, and shimmying, anthropomorphic haystacks, \u201clead[s] visitors through the stages of harvest\u201d. Eastern design principles and philosophy combine to create a haven of natural balance in a city of endless highways and concrete.<\/span><\/p>\n<p class=size--small><img decoding=\"async\" class=\"wp-image-59604 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/LAharvest2.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Flagship: &#8216;harvest&#8217;, Los Angeles, California<\/p>\n<p><span style=\"font-weight: 400;\">Gentle Monster continue to push the boundaries of the brick-and-mortal retail space, providing shoppers with thought-provoking, sensory experiences. As of September this year, LVMH invested a rumored 53 million in the company, which is fortunate news for those of us eager to enjoy Gentle Monster\u2019s unbridled creativity in the coming years.<\/span><\/p>\n<p class=size--small><img decoding=\"async\" class=\"wp-image-59603 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2017\/11\/LAharvest.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/> Flagship: &#8216;harvest&#8217;, Los Angeles, California<\/p>\n<p><span style=\"font-weight: 400;\">Gentle Monster continue to push the boundaries of the brick-and-mortal retail space, providing shoppers with thought-provoking, sensory experiences. As of September this year, LVMH invested a rumored 53 million in the company, which is fortunate news for those of us eager to enjoy Gentle Monster\u2019s unbridled creativity in the coming years.<\/span><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flagship: &#8216;laundry&#8217;, Daegu, South Korea It\u2019s an age of anxiety for brick-and-mortar stores, as more and more shoppers direct their attention online in favour of expedience over experience. The question of how to increase attraction and traffic toward flagships is an open one. However, Cult Korean eyewear brand Gentle Monster have recognised this phenomenon as&#8230;<\/p>","protected":false},"author":1,"featured_media":59601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[9759,9760,4200,9761,9762,9763,1984,9764,151,9765,9766],"class_list":["post-59599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-harvest","tag-brick-and-mortar","tag-gentle-monster","tag-gentle-monster-store","tag-korean-design","tag-korean-eyewear","tag-los-angeles","tag-retail-space","tag-seoul","tag-singapore","tag-store-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gentle Monster: Revolutionizing the Retail Space Gentle Monster: Revolutionizing the Retail Space<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/gentle-monster-stores\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gentle Monster: Revolutionizing the Retail Space Gentle Monster: Revolutionizing the Retail Space\" \/>\n<meta property=\"og:description\" content=\"Flagship: &#8216;laundry&#8217;, Daegu, South Korea It\u2019s an age of anxiety for brick-and-mortar stores, as more and more shoppers direct their attention online in favour of expedience over experience. 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