{"id":61380,"date":"2018-01-24T16:22:52","date_gmt":"2018-01-24T15:22:52","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=61380"},"modified":"2018-01-24T16:22:52","modified_gmt":"2018-01-24T15:22:52","slug":"andra-dumitrascu-studio-visit","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/andra-dumitrascu-studio-visit\/","title":{"rendered":"Studio Visit: Paris Fashion Week Darling Andra Dumitrascu Is on the Move"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-61382\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/01\/introphoto.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\nAndra Dumitrascu is busy. When SLEEK meets her, she\u2019s preparing to leave her Berlin studio of 10 years in the eastern district Prenzlauer Berg for another up west in Sch\u00f6neberg. \u201cI remember this room being so empty when we moved in. Over years we have managed to accumulate a lot of stuff here,\u201d she says. Her outgoing premises are full indeed, littered with incongruous objects \u2013 massive desks, mammoth-like chairs (\u201cthese are from colonial times\u201d, comments Andra), several rails overloaded with clothes, and a pack of larger-than-life playing cards. It looks like a scene from Alice\u2019s Adventures in Wonderland.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-61397\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/01\/morepics2.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\nThe designer is moving \u201cnext Monday, hopefully\u201d, and her less bulky possessions have already been packed in boxes decorated with a quirky zebra print evoking the design of her website. \u201cThese boxes were custom-made,\u201d laughs Dumitrascu. \u201cAnd then I had to find matching tape, too. I think it tells you something about my aesthetics.\u201d This meticulous approach is typical of Dumitrascu. Whether she\u2019s curating her shop (the Berlin-based Salbazaar), <a href=\"https:\/\/www.sleek-mag.com\/2017\/09\/13\/andra-dumitrascu\/\" target=\"_blank\" rel=\"noopener\">designing clothes for her eponymous brand<\/a> or staging a fashion show, she won\u2019t compromise on details.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-61384\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/01\/image5.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\nWhilst her most recent show at Paris Fashion Week was a huge critical success, the execution was radically different to what Dumitrascu originally envisioned. \u201cInitially I was going to have [it] on the rooftop of Paris\u2019 Centre Pompidou,&#8221; the designer explains. &#8220;[However], in reality it looked slightly different from what I had expected. And, then, as I wanted to decorate the venue with rubbish for some Arte Povera chic, it turned out we weren\u2019t allowed to do even that.\u201d The solution was sudden and unorthodox.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-61398\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/01\/MOREPICS3.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\nAfter the visit to Centre Pompidou, the exasperated designer went down to the nearby Rambuteau metro station, where she found the perfect location. The prewar station \u2014 with its slanting walls plastered with colourful posters \u2013 seemed to be the most fitting location for her \u201cKebaby\u201d, an eclectic collection inspired by a kebab shop in Pigalle.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-61385\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/01\/image4.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\n\u201cWe had exactly what you\u2019d call a guerrilla fashion show. We didn\u2019t have permission for showing clothes there. But somehow it worked, \u201d says Dumitrascu. On the day of the event, the press and buyers were directed to Centre Pompidou where they were given metro tickets instead. On arrival, they were greeted by models mingling with the Parisians dismounting trains, with a soundtrack that roared from a set of loudspeakers placed on a supermarket cart.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-61395\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/01\/MOREIMAGES5.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\nThis is not the first time Dumitrascu has taken risks with her fashion shows. Last year she presented her SS17 \u201cWifi\u201d collection at a Parisian sex hotel. The presentation consisted of a series of tableaux vivants (&#8220;living pictures&#8221;), staged in the hotel\u2019s rooms. \u201cYou\u2019d be amazed how a place like that makes people behave differently,\u201d she notes. While the models seemed to go along with the decadent atmosphere of the venue, some people were shocked. \u201cThere were people with children who seemed to be less than delighted. I thought I would be sued,\u201d confesses the designer. Dumitrascu describes Paris as \u201ccute\u201d and \u201cgrand\u201d, but actually doesn\u2019t like the place. \u201cIt was my art director who persuaded me to show collections there\u201d. This person in question is none other than Rich Aybar, a stylist who works with Rick Owens and <a href=\"https:\/\/www.sleek-mag.com\/2017\/07\/26\/helmut-lang-ethan-james-green\/\" target=\"_blank\" rel=\"noopener\">Shayne Oliver.<\/a> Indeed, the connections don\u2019t stop there: for several seasons, Dumitrascu has also been working with casting maverick Walter Pierce, who works with Oliver, too. \u201cIt just happened [that way],\u201d she reveals. \u201dIt is a gang that I\u2019m sort of married into.\u201d<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-61386\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/01\/image3.jpg\" alt=\"\" width=\"1500\" height=\"1000\" \/><br \/>\nIn addition to switching studios, Dumitrascu is busy working on her label\u2019s third collection. Mixing offbeat details and unlikely inspirations with trendy tropes and classic silhouettes, she\u2019s hit a nerve in fashion \u2013 an industry addicted to fresh blood. In September, the New York Times listed her as one of the <a href=\"https:\/\/www.nytimes.com\/2017\/09\/07\/t-magazine\/fashion\/snow-xue-gao-ottolinger-new-designers-fashion-week.html\" target=\"_blank\" rel=\"noopener\">five best new designers to watch out for<\/a>, and in October, <a href=\"https:\/\/www.vogue.com\/article\/paris-fashion-week-spring-2018-recap\" target=\"_blank\" rel=\"noopener\">Vogue\u2019s runway director admitted she was \u201ckicking herself\u201d<\/a> for missing the designer\u2019s metro extravaganza. With this in mind, it seems Dumitrascu\u2019s current relocation won\u2019t be the last move she makes on her way to the top.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As she moves between workshops, Romanian born designer Andra Dumitrascu opens up about her recent hit show at Paris week. SLEEK visits her Berlin studio<\/p>","protected":false},"author":1,"featured_media":61402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[9234,2598,1542,21,10107,56,10108,10109,9235,4780],"class_list":["post-61380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-andra-dumitrascu","tag-centre-pompidou","tag-designer","tag-fashion","tag-guerrilla-fashion","tag-paris-fashion-week","tag-prenzlauer-berg","tag-rambuteau-metro-station","tag-salbazaar","tag-ss17"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Upcoming Designer Andra Dumitrascu Is On The Move<\/title>\n<meta name=\"description\" content=\"As she moves between workshops, Romanian born designer Andra Dumitrascu opens up about her recent hit show at Paris week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/andra-dumitrascu-studio-visit\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upcoming Designer Andra Dumitrascu Is On The Move\" \/>\n<meta property=\"og:description\" content=\"As she moves between workshops, Romanian born designer Andra Dumitrascu opens up about her recent hit show at Paris week.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/andra-dumitrascu-studio-visit\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-24T15:22:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/01\/andra-dumitrascu-studio-visit-2.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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