{"id":63105,"date":"2018-03-20T14:50:18","date_gmt":"2018-03-20T13:50:18","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=63105"},"modified":"2018-03-20T14:50:18","modified_gmt":"2018-03-20T13:50:18","slug":"secret-vintage-showroom","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/secret-vintage-showroom\/","title":{"rendered":"This Vintage Showroom is Berlin's Best Kept Secret"},"content":{"rendered":"

\"\"Vaso Voulgari wants to invite you into her home. Her secret vintage showroom is tucked away in one of East Berlin\u2019s most significant buildings \u2013 though she\u2019ll only tell you the address if you book an appointment. Most people discover Voulgari via her Instagram account<\/a>, where she showcases her latest finds with refreshing normalcy. <\/span>
\nOnly a very specific kind of person would be thrilled by the concept of inviting strangers into her home. \u201cI really want to know where my clothes are going. I like to put a face to a name, to hear the stories of my customers \u2014 where they\u2019ve been, what they\u2019re doing. It\u2019s therapeutic for both of us I think!\u201d Voulgari has a background in visual merchandising, and worked at other vintage stores before going it alone.<\/span>
\n\"\" <\/span>
\nVoulgari hails from Greece \u2014 something to which she attributes her inherent ability to make strangers feel warm and welcome \u2014 and she spent 15 years in Athens before committing to her Berlin relocation. Her interest in vintage buying and collecting began long before it was trendy in Athens. \u201cI started going to flea markets, and wore only vintage or secondhand clothes, from about the age of 20 onwards. Nobody did that in Athens at the time. Still there are many people that won\u2019t.\u201d <\/span>
\nShe turned her unique personal style into a fortifiable source of income more or less by accident. \u201cDuring the peak of the financial crisis in Greece, I lost my job. I desperately needed cash and so I decided to sell some of my clothes. I had a huge collection of stuff that I wasn\u2019t wearing so often. I just posted them on Facebook, and made 900 Euro in a week.\u201d Her knack for curation collided head-on with many vintage stores’ foreclosure (which she had quite the inside scoop on, thanks to her aunt, who worked for the Greek IRS). According to Voulgari, there are whole warehouses full of top notch vintage clothing in Greece \u2014 due to the financial situation and the general cultural distaste for vintage clothes. Even though she\u2019s based in Berlin, she still buys exclusively in Greece.<\/span>
\n\"\"<\/p>\n

After cutting her teeth at various vintage retailers,\u00a0Voulgari<\/span>\u00a0decided that the “shop life” wasn’t for her. The formality of the shop environment felt austere, she explains, and she was left craving more creative control.\u00a0\u201cI started posting my clothes in Sell Your Stuff Berlin, which is a market of 50,000 people, and I couldn\u2019t believe how much feedback I got!” she recalls of the moment that prompted her to set up her Berlin showroom. \u201cI didn\u2019t have access to a store-front, but I had the space at home, so I figured, why not?\u201d.\u00a0 What began as a temporary concept brought her more success than ever before, her great eye for ’80s and ’90s pieces paired with her talent for warm hospitality proving a winning combination.<\/span><\/p>\n

Voulgari<\/span> is proud to cater to a broad range of clientele. She carries both mens and womenswear for a variety of occasions (meaning you can find your next Gegen look on the same rack as an office-appropriate blouse). The showrooms racks are filled with a wide selection of vintage sportswear, namely Adidas and Reebok.\u00a0Voulgari<\/span> says her average customer is usually female, in between the ages of 18 and 40, and she\u2019s built relationships so strong that she will buy with certain customers in mind during her shopping trips to Greece.\u00a0\u201cI don\u2019t want people to think, Oh I\u2019m going to this showroom to buy clothes,” she says of the selling ethos. “I want them to think, I\u2019m going to spend an afternoon with Vaso \u2014 and will leave with something amazing\u201d.Voulgari doesn\u2019t see an official storefront in her future: her plan for 2018 is to \u201ckeep the private and personal idea\u201d but to move the showroom into an artist studio.<\/span><\/p>\n

\"\" <\/span><\/p>","protected":false},"excerpt":{"rendered":"

From Athens to Berlin, Vaso Voulgari’s apartment is home to a treasure trove of vintage finds. <\/p>","protected":false},"author":1,"featured_media":63156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[1014,10341,38,9964,8116,10342,10343,10344,10345,1021],"class_list":["post-63105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-adidas","tag-archive","tag-art","tag-gegen","tag-reebok","tag-secret","tag-secret-vintage-showroom","tag-sing-blackbird","tag-vaso-voulgari","tag-vintage"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nThis Vintage Showroom is Berlin's Best Kept Secret This Vintage Showroom is Berlin's Best Kept Secret<\/title>\n<meta name=\"description\" content=\"From Athens to Berlin, Vaso Voulgari's apartment is home to a treasure trove of vintage finds, and it's hidden in one of East Berlin's most famous buildings\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/secret-vintage-showroom\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Vintage Showroom is Berlin's Best Kept Secret This Vintage Showroom is Berlin's Best Kept Secret\" \/>\n<meta property=\"og:description\" content=\"From Athens to Berlin, Vaso Voulgari's apartment is home to a treasure trove of vintage finds, and it's hidden in one of East Berlin's most famous buildings\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/secret-vintage-showroom\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-20T13:50:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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