{"id":63196,"date":"2018-03-22T17:50:38","date_gmt":"2018-03-22T17:50:38","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=63196"},"modified":"2018-08-21T15:31:17","modified_gmt":"2018-08-21T15:31:17","slug":"berlin-nail-art","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/berlin-nail-art\/","title":{"rendered":"The nail artists behind Berlin’s latest obsession"},"content":{"rendered":"

\"\"<\/span>
\nManicured nails are no new phenomenon \u2014 there\u2019ve been gems on french tips since before Paris and Nicole were breaking their acrylics in a half-hearted quest for the simple life.\u00a0But what was once reserved for R&B vids and some daddy\u2019s girl\u2019s Super Sweet 16 is finally making a comeback.\u00a0<\/span>We’ve\u00a0said it before<\/a>, and we’ll say it again: vulgarity is the spice of fashion, and nowhere it seems is this more prolific (and gesticular) than the tips of our fingers.\u00a0In keeping with a \u201800s style revival that’s taking the world by storm, nail art is back and it\u2019s trashier than ever.<\/p>\n

\u201cThere\u2019s something weird about nails,\u201d says Maddy, nail artist at ISLA Berlin. \u201cYou behave differently when you\u2019ve had them done \u2014 it changes your whole demeanour.\u201d It\u2019s true \u2014 there\u2019s something about shaped-to-perfection nails and a fresh paint job that alters the way we act, and interact. We gesticulate differently, we type differently, we\u2019re more vain, maybe, but more confident, definitely. Nails are a site for self-expression, and an irrevocable force in wearable fashion \u2014 an accessory more permanent than a statement necklace, but less than a tattoo.<\/p>\n

And tack is back.\u00a0We’re seeing double Cs, LVs and Burberry nova-check peppering the hands of Instagram’s elite in a trend that can only be called logomania. High fashion is cheapened to irrefutable trash, and hand painted slogans are the new knuckle tat. Creative city kids with cult social followings are fronting the nail art revolution from London and New York, but Berlin’s Berghain crew are the latest to follow suit. It’s taken its sweet time to hit the German capital, but nail art has arrived and it’s here with a vengeance. And leading the Berlin revolution are three true\u00a0artistes\u00a0<\/em>who know nail art\u00a0literally like the back of their hands. We caught up with them to find out why nails are here to stay.<\/span><\/p>\n

ISLA Berlin
\n<\/i><\/b> \n\"\"<\/i>Maddy<\/b><\/h2>\n

How did you get into nail art?<\/i><\/b> \nIt started as a hobby \u2014 I bite my nails so I always paint them to stop myself! And then it kind of got a bit out of control and I started doing friends\u2019 nails and bits of free editorial and then it grew into this thing that I never imagined it would be. <\/span>
\nAnd how did you come to ISLA?<\/i><\/b> \nI was working in London and Charissa who owns ISLA messaged me on Instagram and asked if I\u2019d be interested in coming out here. We didn\u2019t know each other at all, and I\u2019d never been to Berlin before, but I came out and met her and decided that I\u2019d give it a go! We opened in September last year. <\/span>
\nSo you were hand-picked for the role! And how does the nail art scene in Berlin compare to London?<\/i><\/b> \nIt\u2019s super different to London in every way, but I really like it. It\u2019s such a big business there, so the challenge is standing out against the competition, whereas here it\u2019s kind of the opposite problem. Here it’s more about creating the demand, in the sense that people don\u2019t know what the possibilities are with nail art. It\u2019s weird because Berlin’s such a creative place, so it would make sense that people would be creative with their nails like they are with their clothing and their music and everything else, but it seems like people aren\u2019t as used to spending money on pampering here.<\/span>
\nYeah, totally \u2014 and Instagram definitely plays a huge part in creating that demand<\/i><\/b> \n\"\"Exactly. From the beginning we were posting quite out there stuff. That\u2019s not necessarily what everyone was coming in and getting, but we were definitely doing Louis Vuitton logos and neon from day one and trying to push the boundaries as far as what people were used to. Obviously people still come in and get a manicure and that\u2019s fine, but more and more people are learning what the possibilities are and coming up with their own ideas. <\/span>
\nHow would you describe your demographic?<\/i><\/b> \nMostly 20-35 year olds I would say. Mostly women, some men. Generally creative people, quite international, but a lot of Germans. It’s definitely people who have interesting jobs, creative types, people who are into fashion \u2014 obviously we sell clothes as well so a lot of people come in for that too. <\/span>
\nWhat\u2019s your most requested style?<\/i><\/b> \nNail art is so seasonal \u2014 like everything was all glittery for New Year\u2019s Eve, but you don\u2019t necessarily want that for the whole of January. It\u2019s always changing, so it keeps people coming back. We always do a lot of flames, and a lot of lettering. I thought logos were gonna go out of style, but people are still into it! And also we have the fun products, like the glitters and chrome and they\u2019re always popular. What I\u2019m doing this week is different to what I was doing even a fortnight ago, it\u2019s great. <\/span>
\nAnd the most challenging?<\/i><\/b> \n<\/span>
\n<\/span>Portraits! People show me photos of their dogs and they want them painted on their nails (laughs). And anything that\u2019s really well known is difficult. By that I mainly mean logos, because when they\u2019re wrong, they\u2019re really wrong. When it\u2019s bad it\u2019s really obvious \u2014 it looks like you\u2019re wearing some kind of knock-off Gucci bag, but it\u2019s on your nails.<\/span>
\nWhy do you think nail art is taking off so much now? such a big thing in expressing personal style?<\/i><\/b> \nI think its cool because its a way of making a statement that\u2019s not permanent, but it\u2019s more permanent than make-up. There\u2019s something about nails that really cheers people up \u2014 everyone walks out of the salon differently. When you do your hair or make-up, <\/span>Sie<\/span><\/i> never really see it, but when you get your nails done, you\u2019ll be typing and look down and see your nails and it perks you up. Some jobs used to be funny about nails but especially in Berlin it\u2019s not so much like that any more. And they can be political, with slogans or female empowerment, a lot of people are doing that. It\u2019s just a cool, accessible way of saying something without crazy commitment.\"\"<\/span><\/p>\n

Studio 358<\/h2>\n

\"\"<\/p>\n

Mo and Maddin<\/h2>\n

How long have you been doing nail art?<\/i><\/b> \nWe’ve been doing this for 7 years now, always in Berlin, and we opened up the store a few years ago.<\/span>
\nHow would you describe the scene in Berlin?<\/i><\/b> \nThe scene has definitely changed within the last 3 to 4 years, it\u2019s grown bigger. It\u2019s not like in America or in the UK \u2014 people are not as adventurous as they are in London, but I think we\u2019re on the right track.<\/span>
\nHow do you see the relationship between nails and style?<\/i><\/b> \n\"\"Nails are such an expression of style \u2014 some people use very bright colours, others like to keep it very classy. Then you have the types who always use stones and crystals and stuff. If you see the people who are trying these kinds of things, they have their own personality, and it\u2019s a statement they\u2019re making through their nails. <\/span>
\nWhat\u2019s your most requested style?<\/i><\/b> \nWe had a phase where <\/span>everybody<\/span><\/i> wanted chrome \u2014 it was really popular. And then I think for most people who want classic it\u2019s matte. More and more people are trying new stuff, and we always try to encourage our customers to take a risk and get something different. Flames are also such a big thing at the moment, obviously! <\/span>
\n\"\"What\u2019s your demographic? What kind of people are getting nail art?<\/i><\/b> \nI think it\u2019s mostly like the Berghain people, the creative people \u2014 they\u2019ll try more freaky stuff. But most people who come in here are more like Mitte people, and they still want bordeaux red or plain dark colours. But I think it\u2019s coming now \u2014 people are trying new stuff.\u00a0<\/span>
\nWhere do you go for inspiration?<\/strong><\/em>
\nInstagram, definitely. We\u2019re big fans of ISLA and it’s great to get inspired by other nail artists and support each other. We’re also always looking to London and America to see what’s going on there \u2014 and it’s great when you come across something you’ve never seen before, but you want to try.\"\"<\/span><\/p>\n

Effy Nails<\/h2>\n

\"\"<\/p>\n

Rachel<\/h2>\n

How long have you been doing nail art, and how did you end up in Berlin?<\/i><\/b> \nI grew up in Essex and I was doing nail art there. This is my 10th year in the beauty industry \u2014 I don\u2019t know how that\u2019s happened. I moved to Berlin for new adventures really, I had a few friends here and really loved the city. <\/span>
\nWas that a difficult transition? I know a lot of Berlin nail artists who\u2019ve had to give it up because they can\u2019t find the clientele….<\/i><\/b> \nYou definitely have to chisel away at it for sure. I was doing nail art from the start, but it wasn\u2019t like it was in Essex. It would just be people that were coming to Berlin and knew I was here or they were on holiday and knew where to find me through Instagram. And then I was in the industry anyway, doing plain manicures and things like that as well on the side. Even now it\u2019s not strictly all nail art, but it\u2019s definitely changed over the last few years. <\/span>
\nYeah, it definitely seems like it\u2019s changing<\/i><\/b> \nFor sure. Within the last year there\u2019s been ISLA and places opening which is really cool, so that\u2019s a good sign. It\u2019s nice to have a network and other people in the industry \u2014 it all feeds into itself. The amount of people who used to ask me, \u201cis this your real job, is this your actual job?\u201d like \u201cyes. Yes it\u2019s a job.\u201d It\u2019s funny how it took so long to catch on, but, you know, it has. <\/span>
\n\"\"And what\u2019s your clientele like here?<\/i><\/b> \nIt\u2019s always the guys that are sitting down first at an event, but it\u2019s women that come to the studio. Mainly between 20s and 30s, but it\u2019s quite a broad spectrum \u2014 I\u2019ve got women in their late 30s because they\u2019ve got the disposable income. In Berlin there\u2019s a lot of freelancers, so people can do what they want, they\u2019re not restricted by work \u2014 they don\u2019t work in banks, or at least not the people that I see. They\u2019re more creative. <\/span>
\nWhat are your favourite kinds of designs to do?<\/i><\/b> \nI really like the simple stuff actually. So it doesn\u2019t have to be all studded and striped and glittery. I was doing that a few years ago and I kind of got a bit bored of that. It\u2019s good fun for shoots and beauty editorials and things like that, but with people wanting everyday nails it\u2019s nice to keep it simple, and the whole negative space thing is really popular as well. <\/span>
\nSo trashy isn\u2019t really your thing\u2026<\/i><\/b> \nTrashy can be good! I\u2019ve been known to stick a few Chanel stickers on a nail before (laughs). But I\u2019ve changed, and I\u2019ve grown up a bit since doing it, and probably my clientele has changed as well. German women are more into wearing something every day, it\u2019s a little bit more calm, whereas in England it\u2019s a bit more fun. The nails have definitely calmed down with my location I think. <\/span>
\nAnd what\u2019s the most popular?<\/i><\/b> \nPeople have cottoned on to the idea that if you leave the cuticle area free of colour, their nails last longer, because when it\u2019s grown out you can\u2019t see it. So I\u2019m doing a lot of that at the moment. Different shapes up from the cuticle or fades and that sort of thing. <\/span>
\nWhy do you think nails play such a big role in the expression of personal style?<\/i><\/b> \nProbably because it\u2019s actually accessible to everyone. And you can change it as much as you want. It\u2019s not like getting your haircut where it\u2019s a bit more of a commitment and you\u2019ve got to wait months or however long. If you don\u2019t like your nails you can just change them straight away. You can go as nuts or as simple as you want depending on your mood.\"\"<\/span>
\nFollow the nail artists on Instagram here:\u00a0ISLA Berlin,<\/a>\u00a0Studio 358<\/a>\u00a0und\u00a0<\/b>Effy Nails<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Fads, flames and logomania \u2014 nail art is Berlin’s latest obsession, and its here to stay. We meet the nail artists behind the city’s latest craze.<\/p>","protected":false},"author":1,"featured_media":63272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[8,81,10172],"tags":[2065,188,10362,10363,10364,10365,10366,680,10367,9259,4104],"class_list":["post-63196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berlin","category-fashion","category-film","tag-burberry","tag-chanel","tag-effy-nails","tag-isla-berlin","tag-logomania","tag-maddy-ayers","tag-nail-art","tag-nike","tag-rachel","tag-studio-358","tag-supreme"],"acf":{"legacy":true,"main_category":false,"hero_title":"","subtitle":"","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":false,"width":"4","proportion":"default"},"facebook_image":false,"related_articles":"","next_article":"","content":false},"yoast_head":"\nThe nail artists behind Berlin's latest obsession The nail artists behind Berlin's latest obsession<\/title>\n<meta name=\"description\" content=\"Fads, flames and logomania \u2014 nail art is Berlin's latest obsession, and its here to stay. 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