{"id":63818,"date":"2018-04-09T13:32:06","date_gmt":"2018-04-09T11:32:06","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=63818"},"modified":"2018-04-09T13:32:06","modified_gmt":"2018-04-09T11:32:06","slug":"eytys-colors-dont-run","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/eytys-colors-dont-run\/","title":{"rendered":"Sun-Drenched Snapshots Celebrating Creativity and Diversity in NYC"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63826\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/04\/eytys-these-colors-dont-run-7.jpg\" alt=\"\" width=\"5551\" height=\"3839\" \/><\/span><br \/>\n<span style=\"font-weight: 400;\">Swedish shoe-brand Eytys is here to refute the reverberating claim that \u201cNew York is over\u201d. Their latest venture in print, \u201cThese Colors Don\u2019t Run\u201d, is an 112-page ode to New York\u2019s enduring and potent symbolism. Despite skyrocketing rents and gentrification across all 5 boroughs, the city remains a magnet for creative energy and maintains its reputation as a haven of artistic freedom. The draw is not the gritty streets, but rather the mythology that they sustain. It\u2019s not what New York is, but what it stands for: freedom, opportunity and diversity. As proponents of art (exemplified in the brand\u2019s countless artist collaborations), it makes perfect sense that New York has a special significance to Eytys. <\/span><br \/>\n<span style=\"font-weight: 400;\"> \u201cWe wanted to use New York as a case study to show that diversity is beneficial to society and creativity\u201d, explain Max Schiller and Jonathan Hirschfeld, the masterminds behind Eytys. The two partnered with New York-based Swedish photographer Robert Lindholm to create a publication which captures the city\u2019s spirit of inclusivity, in a timeless, reportage style. The warm hued images dreamily encapsulate the golden aura of hustle and heat that fills the city streets during the transition from summer to fall.<\/span><br \/>\n<span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63822\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/04\/eytys-these-colors-dont-run-3.jpg\" alt=\"\" width=\"5551\" height=\"3839\" \/><\/span><br \/>\n<span style=\"font-weight: 400;\">Eytys is unafraid to mix fashion and politics and \u201cThese Colors Don\u2019t Run\u201d is a testament to that fact, proudly proclaiming that the publication is \u201ca response to the cold winds of populism sweeping over the Western world\u201d. Schiller and Hirschfeld suggest that the world continues to look to New York as a reminder that true innovation is a product of collaboration. Culture is enriched by multiplicitous perspectives; as attested by a stroll through Lower Manhattan \u2014 from Chinatown, through Little Italy and the East Village. \u201cThis city doesn\u2019t build walls, it doesn\u2019t judge and it doesn\u2019t exclude,\u201d Eytys explains. \u201cThe collective idea of New York makes it our global shared city.\u201d<\/span><br \/>\n<span style=\"font-weight: 400;\">In Eytys\u2019s eyes, New York stands in contradiction to its overruling American administration, harnessing xenophobia as a nationalising force. When we asked if fashion and style can play a role in the resistance, Eytys replied: \u201cFashion is a major part of the zeitgeist. The fashion industry is a global community with a collectively huge voice that can be used to speak out against these populist movements and show the benefits of a global, shared society.\u201d<\/span><br \/>\n<span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-63827\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/04\/eytys-these-colors-dont-run-8.jpg\" alt=\"\" width=\"5551\" height=\"3839\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-63825\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/04\/eytys-these-colors-dont-run-6.jpg\" alt=\"\" width=\"5551\" height=\"3839\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-63824\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/04\/eytys-these-colors-dont-run-5.jpg\" alt=\"\" width=\"5551\" height=\"3839\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-63823\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/04\/eytys-these-colors-dont-run-4.jpg\" alt=\"\" width=\"5551\" height=\"3839\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-63821\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/04\/eytys-these-colors-dont-run-2.jpg\" alt=\"\" width=\"5551\" height=\"3839\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-63820\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/04\/eytys-these-colors-dont-run-1.jpg\" alt=\"\" width=\"5551\" height=\"3839\" \/><\/span><br \/>\n<em><a href=\"https:\/\/eytys.com\/shop\/new-season\/eytys-these-colors-dont-run\">&#8220;These Colors Don\u2019t Run&#8221;<\/a> is available now.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Swedish shoe brand Eytys bring us a sun-soaked photobook celebrating creativity in NYC<\/p>","protected":false},"author":1,"featured_media":63842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-63818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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