{"id":66401,"date":"2018-06-14T16:18:55","date_gmt":"2018-06-14T14:18:55","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=66401"},"modified":"2019-06-13T08:06:00","modified_gmt":"2019-06-13T08:06:00","slug":"art-basel-survival-guide","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/art-basel-survival-guide\/","title":{"rendered":"How to Survive Art Basel According to an Art Connoisseur"},"content":{"rendered":"

\"\" Ferris Bueller’s Day Off (1986)<\/p>\n

It\u2019s that time of year again. Nearly 300 of the world\u2019s leading galleries have descended upon the picturesque Swiss city of Basel, along the river Rhine, to exhibit some of the most expensive, lavish and brilliant art that they have to offer. Art Basel<\/a> is a trailblazing art fair, famed for setting art market standards and, it goes without saying, for its immense scale and breadth too. In its magnitude, Art Basel is frequently compared to a marathon or a sports contest; you will need strength and stamina in order to withstand its tremendous demands, both on the humble human body and your worn-out art brain. How do you know what to see? What\u2019s the difference between Unlimited and Liste? Why are people drifting down the river with neoprene bags? Is this a really good example of trippy video art, or have you simply downed too much free champagne, artfully swiped from a VIP viewing that you\u2019ve snuck your way into with the help of a more \u201csomebody\u201d friend?<\/span>
\nLuckily, we\u2019ve called on the help of all-round art expert, Ossian Ward, author of <\/span>Ways of Looking: How to Experience Contemporary Art <\/span><\/i><\/a>and Content Director at Lisson-Galerie<\/a>, to assist us in navigating an art fair as gargantuan and mind-bending as this. Here are his seven top tips for surviving the Basel bedlam. You\u2019ll thank us later. <\/span><\/p>\n

1. Don’t go!<\/b><\/h2>\n

\"\" “Blue Velvet” (1986)<\/p>\n

Ward\u2019s first rule to surviving the art fair pandemonium is simply to avoid it all together \u2014 every now and again, that is \u2014 which is exactly what he\u2019s decided to do this year. \u201cI think with the major fairs you can have a year off. However, things might change dramatically, so I tend to go one year on and one year off.\u201d And if you do decide to go, Ward believes two days are sufficient: \u201cThat\u2019s definitely enough time for navigating the fair\u201d. <\/span><\/p>\n

2. Talk the talk, walk the walk<\/b><\/h2>\n

\"\" “Always Sunny in Philadelphia” (2005-13)<\/p>\n

Like with most things in life, the best experiences come with a VIP pass. You\u2019ll need to be savvy and find a friend, or some glamorous (and generous) art maven to latch on to, and convince them to appoint you as their plus one. Ward recommends \u201cusing your contacts\u201d to get an early viewing of the fair if possible. It\u2019s not just about keeping up appearances, however \u2014 as Ward says, \u201cYou need to be there for the first couple days because that\u2019s when things really happen. After a certain point people go home …\u201d<\/span><\/p>\n

3. Have a plan of attack<\/b><\/h2>\n

\"\" “Moonrise Kingdom” (2012)<\/p>\n

With an art fair of this size, enter with a plan or enter at your peril. A smart strategy is integral if you want to traverse Basel\u2019s vast halls without wasting time or falling victim to a FOMO induced anxiety attack. \u201cHow you make your way through the fair is important because it\u2019s so large nowadays\u201d, explains Ward. \u201cDon\u2019t throw out the old with the new by deciding that you\u2019re just going to see one type of work. Open yourself up to experiencing all the different things on offer.\u201d Alas, that means you shouldn\u2019t skip the seen-it-before abstract expressionists, even if your eyes are bleeding at the mere thought of an another colossal canvas with a few swipes of red and black paint running through the middle. Unfortunately, that\u2019s the piece likely to make headlines for breaking sales records. Oh, and bring a map. <\/span><\/p>\n

4. Keep your friends close<\/b><\/h2>\n

\"\" “Sex and the City” (1998-2004)<\/p>\n

As we all know, it\u2019s important to have friends in the art world. Friends open up doors \u2014 and champagne bottles. But it\u2019s not just about having friends to put you on the guest list, it\u2019s about having friends to tell you what\u2019s what. \u201cOf course, you will naturally gravitate towards those booths where you have friends, or where you know the people on the booth will give you an honest opinion about what\u2019s going on on the floor,\u201d confirms Ward. \u201cFriends are important for telling you what the mood is like. You can tell if things aren\u2019t going so well when everyone has too much times on their hands, as opposed to being busy, making deals. It\u2019s important to do your due diligence.\u201d The more friends the merrier when it comes to getting your facts straight. And if there\u2019s someone you simply don\u2019t want to talk to? \u201cKeep your head down, focus on ticking items off your map,\u201d Ward advises.<\/span><\/p>\n

5. First impressions count<\/b><\/h2>\n

\"\" “Ferris Bueller’s Day Off” (1986)<\/p>\n

With so much art on display, it can be difficult to trust your judgement and know what\u2019s a must-see and what\u2019s a dud. Even Ward admits this. \u201cIt\u2019s difficult because you\u2019re in such a precious environment where many things are competing for your attention. However, I often think that the first impression is probably the right impression \u2014 no need to spend hours flagellating yourself. Use your instinct to guide you.\u201d So, even if all your wise art pals are doubting your taste in those digitally-rendered photographs demonstrating a keen awareness of the hot new \u2018naive-futurism\u2019 movement, so be it, follow your heart!<\/span><\/p>\n

6.Take a breather (and a dip in the Rhine)
\n\"\"<\/b><\/h2>\n

\"\" “Stand By Me” (1986)<\/p>\n

All the buzz and banter and general hobnobbing of the main fair gets a bit too much, there\u2019s always the possibility of an escape. Ward recommends checking out the Foundation Beyeler<\/a>, which he finds to always be a highlight. This year looks no different with a must-see exhibition<\/a> devoted to Picasso\u2019s blue and rose periods. A little further a field, Ward advocates \u201ctaking advantage of the proximity to Germany and visiting Vitra Design Museum<\/a> just across the border\u201d. If you\u2019re still in need of a refresh, or a bit jumpy from all that free booze (or indeed lack thereof), there\u2019s always the graceful act of \u2018Basel Bagging\u2019. Never heard of it? Me neither, but Ward is happy to explain. \u201cYou take a neoprene bag and put your belongings into it. Then you throw it into the river and float downstream at a rate of knots before jumping out the other side!\u201d This isn\u2019t just a fun means of cooling off, but a viable mode of transport too. \u201cYou can actually go from the cooler Liste fair at one end of town to the main fair by river,\u201d says Ward. \u201cIf you\u2019re brave enough.”<\/p>\n

7. Don\u2019t be fooled, this is not Miami<\/b><\/h2>\n

\"\" “The Great Gatsby” (2013)<\/p>\n

The words \u201cArt Basel\u201d may well conjure up kaleidoscopic visions of the infamous parties, endless street style segments, Paris Hilton DJ sets and Kanye making some outrageous statements. But a lot of those connotations are, in fact, derived from its more flashy sister show at Miami Beach. Ward is quick to tell me that Basel is \u201ca serious fair\u201d. \u201cIt\u2019s not quite the celebrity driven fair that Miami is \u2014 it\u2019s on the more serious end of the scale \u2014 but it\u2019s also the one that most people don\u2019t want to miss.\u201d Although it\u2019s not a \u201cparty town\u201d like Miami, however, there are a few hotspots for schmoozing with the art glitterati. Aside from the elegant museum openings, there is always the Kunsthalle bar, and if you\u2019re really somebody, you\u2019re more likely to be found sipping cocktails at The Three Kings. Demonstrating his well-earned wisdom of the art fair circuit, Ward sagely utters, \u201cThere\u2019s different echelons \u2014 you can navigate the hierarchy just by observing where people go to drink afterwards.\u201d OK then, a neoprene bag, a map, a VIP pass and some important friends, who can smuggle you into The Three Kings, and you’re all set.\u00a0<\/span>
\nArt Basel runs from June 14 \u2013 17, 2018.<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

As Art Basel opens, Ossian Ward, Content Director at Lisson Gallery, imparts his wisdom for navigating the world\u2019s most important art 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08:03:47","modified":"2019-06-13 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