{"id":68587,"date":"2018-07-18T09:23:43","date_gmt":"2018-07-18T09:23:43","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=68587"},"modified":"2018-07-26T07:25:28","modified_gmt":"2018-07-26T07:25:28","slug":"hugo-boss-wiz-khalifa","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/hugo-boss-wiz-khalifa\/","title":{"rendered":"Streetwear, techno and Wiz Khalifa collide at Hugo Boss’s Berlin homecoming"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-68587","post","type-post","status-publish","format-standard","hentry","category-fashion"],"acf":{"main_category":81,"legacy":false,"subtitle":"The German brand returned to its roots for the Hugo SS19 mens and womenswear show, held in an industrial warehouse and inspired by Berlin street style.","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":false,"width":"4","proportion":"default"},"related_articles":"","next_article":"","content":[{"acf_fc_layout":"images","gallery":false,"settings":{"fit_width":"6","caption":"Backstage images by Devon Kaylor for SLEEK"}},{"acf_fc_layout":"text_area","text_area":"

Last night saw German brand Hugo Boss return to its roots with a pulsating SS19 mens and womenswear show for its youthful “little brother” label Hugo, presented during Berlin Fashion Week. The event was held at Motorwerk, a vast industrial hall, once home to some of the capital\u2019s most riotous techno nights, which lent a quintessentially \u201cBerlin\u201d atmosphere to the proceedings. This was entirely intentional \u2014 the collection, entitled \u201cMixmasters\u201d, was \u201cinfluenced by the creative energy and eclectic street style of Berlin\u201d, drawing on the city\u2019s fondness for a DIY approach to dressing. <\/span><\/p>\n

There was certainly a mix and match approach at play \u2014 woollen suits and oversized linen jackets were paired with synthetic neon sports jerseys or technical silk shirts, while Lycra cycling shorts and bathing suits, and retro colourblock tracksuits were a clear nod to the \u201890s rave scene. More subtle details like the graphics adorning the men\u2019s T-shirts, apparently \u201cbased on Berlin walls plastered with club posters\u201d, proved harder to pick up on, and it was the bolder statements \u2014 in particular the men\u2019s acid-washed, double denim combo in highlighter yellow \u2014 that made the biggest impression.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/Bk3qOp_hfzC\/","settings":{"width":"6"}},{"acf_fc_layout":"text_area","text_area":"

The carefully cultivated techno club atmosphere \u2014 flashing lights, throbbing music \u2014 and a contagiously energetic performance from rap star Wiz Khalifa immediately after the show\u2019s finale certainly made for a captivating experience (although the guest appearance felt like somewhat of a genre clash). But it was the cast of cool and characterful faces \u2014 including acclaimed New York model, Binx Walton \u2014 that proved most integral to the show\u2019s success. By effortlessly bringing their own personalities to the familiar street- and workwear garments, they gave an unadventurous but undeniably on-trend collection a much needed edge. A well-stocked after party in the venue\u2019s courtyard \u2014 where guests lounged on Casper mattresses elegantly mounted on wooden pallets \u2014 and DJ sets from Berghain resident Marcel Dettmann, DJ Hell and Ellen Allien meant that guests could journey seamlessly from the dance floor to the desk in true Berlin style.<\/span><\/p>\n"},{"acf_fc_layout":"gallery","gallery":false,"settings":{"height":"80","images_to_show":"1","caption":"Backstage images by Devon Kaylor for SLEEK"}}],"hero_title":""},"yoast_head":"\nStreetwear, techno and Wiz Khalifa collide at Hugo Boss's Berlin homecoming Streetwear, techno and Wiz Khalifa collide at Hugo Boss's Berlin homecoming<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/hugo-boss-wiz-khalifa\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streetwear, techno and Wiz Khalifa collide at Hugo Boss's Berlin homecoming Streetwear, techno and Wiz Khalifa collide at Hugo Boss's Berlin homecoming\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/hugo-boss-wiz-khalifa\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-18T09:23:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-26T07:25:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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