{"id":70672,"date":"2018-09-27T10:31:42","date_gmt":"2018-09-27T10:31:42","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=70672"},"modified":"2018-09-27T10:55:38","modified_gmt":"2018-09-27T10:55:38","slug":"glenn-martens","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/","title":{"rendered":"Glenn Martens on finding beauty in flaws and embracing his cult fashion status"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":70673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[3377,11132,226,11133,11134,11131,4099],"class_list":["post-70672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-diesel","tag-diesel-red-tag-project","tag-glenn-martens","tag-go-with-the-flaw","tag-hans-eijkelboom","tag-red-tag","tag-yproject"],"acf":{"main_category":81,"legacy":false,"hero_title":"The Boy from Bruges: Glenn Martens","subtitle":"Ahead of his show at Paris Fashion Week today, we chat with Belgian designer and Y\/Project creative director Glenn Martens about his newfound cult following, what it\u2019s like having Yves Saint Laurent president Francesca Bellettini as his mentor, and why his next collection is combining teenage passions with an avant-garde attitude","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":70673,"id":70673,"title":"14","filename":"14-1.jpg","filesize":168421,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/14-3\/","alt":"","author":"1","description":"","caption":"Photography by Alex Brunet","name":"14-3","status":"inherit","uploaded_to":70672,"date":"2018-09-26 12:16:56","modified":"2018-09-26 12:17:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1000,"height":670,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","thumbnail-width":128,"thumbnail-height":86,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","medium-width":1000,"medium-height":670,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","medium_large-width":1000,"medium_large-height":670,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","large-width":1000,"large-height":670,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","1536x1536-width":1000,"1536x1536-height":670,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","2048x2048-width":1000,"2048x2048-height":670,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","wpvr_mobile-width":1000,"wpvr_mobile-height":670}},"width":"4","proportion":"natural"},"facebook_image":false,"related_articles":"","next_article":[49420],"content":[{"acf_fc_layout":"images","gallery":[{"ID":70673,"id":70673,"title":"14","filename":"14-1.jpg","filesize":168421,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/14-3\/","alt":"","author":"1","description":"","caption":"Photography by Alex Brunet","name":"14-3","status":"inherit","uploaded_to":70672,"date":"2018-09-26 12:16:56","modified":"2018-09-26 12:17:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1000,"height":670,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","thumbnail-width":128,"thumbnail-height":86,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","medium-width":1000,"medium-height":670,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","medium_large-width":1000,"medium_large-height":670,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","large-width":1000,"large-height":670,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","1536x1536-width":1000,"1536x1536-height":670,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","2048x2048-width":1000,"2048x2048-height":670,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg","wpvr_mobile-width":1000,"wpvr_mobile-height":670}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"text_area","text_area":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Glenn Martens, the 35-year-old Belgian creative director of Y\/Project, has quickly become one of fashion\u2019s most followed figures. When he was young, however, he was more interested in the past. Growing up in Bruges, he drew historical figures, paying attention to the details of their clothes. After briefly studying interior architecture, he submitted a portfolio to the esteemed fashion programme at the Royal Academy of Fine Arts Antwerp. Despite the academy\u2019s selective admissions process (last year, only 20 percent of applicants were admitted), Martens earned a place with the 2004 first-year students, and went on to graduate top of his class from the rigorous fashion programme in 2008. While finishing his studies, someone from Jean-Paul Gaultier saw his graduate collection (\u201cEverything was in white or black, extremely elegant, so it was all about very sophisticated, elongated silhouettes,\u201d explains Martens from his Paris atelier during July\u2019s Couture Week), offering him his first fashion job as a junior designer at the Paris mai\u0302son. In 2009, Martens became first assistant to Y\/Project co-founder and designer Yohan Serfaty. Following this, in 2012, he made the leap and started making womenswear under his eponymous label, having earned enough money to do so by ghost designing his mentor and close friend Bruno Pieters\u2019 2011 collaboration with Swedish high street label Weekday, as well as consulting for Pieters\u2019 transparently-sourced and sustainable clothing label, Honest By. When it first started, Martens\u2019 label was bare bones \u2013 the designer used to cook his staff lunch \u2013 but prestigious stockists Opening Ceremony picked up the emerging brand early on.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"images","gallery":[{"ID":70674,"id":70674,"title":"YPROJECT_FALL2018_CAMPAIGN_2_final","filename":"YPROJECT_FALL2018_CAMPAIGN_2_final.jpg","filesize":238073,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_2_final.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/yproject_fall2018_campaign_2_final\/","alt":"","author":"1","description":"","caption":"Pablo Lefebvre, 117 Rue de l'Ecluse, 78290 Croissy-sur-Seine, Y\/PROJECT AW18 campaign","name":"yproject_fall2018_campaign_2_final","status":"inherit","uploaded_to":70672,"date":"2018-09-26 12:19:50","modified":"2018-09-26 12:21:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1380,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_2_final.jpg","thumbnail-width":69,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_2_final.jpg","medium-width":1380,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_2_final.jpg","medium_large-width":1380,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_2_final.jpg","large-width":1380,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_2_final.jpg","1536x1536-width":1104,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_2_final.jpg","2048x2048-width":1380,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_2_final.jpg","trp-custom-language-flag-width":9,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_2_final.jpg","wpvr_mobile-width":1380,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"text_area","text_area":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>On 18 April 2013, Serfaty died of cancer aged 47. at year, Y\/Project CEO Gilles Elalouf asked Martens to take Serfaty\u2019s place at the label. Under Martens\u2019 reign, Y\/Project went from an edgy, dark label full of leather and inspired by Rick Owens, to an experimental, avant-garde fashion brand featured in numerous magazine editorials and worn by celebrities such as Rihanna, Kim Kardashian, Gigi Hadid and Hailey Baldwin. In 2016, he was a finalist for the LVMH Prize, and last year, he won the prestigious ANDAM Grand Prix \u2013 earning him a coveted 280,000 Euro reward and a one-year mentorship with Yves Saint Laurent chief executive and president, Francesca Bellettini. \u201cMost of the time when you have the questions, somebody has an answer for it, but what is amazing [about this is] that somebody with such knowledge, and such impact, and such wisdom, that she\u2019s there to confirm if you\u2019re doing good or not,\u201d says Martens.<\/p>\n<p>It was as a skateboarding teenager in the Nineties that Martens first encountered Diesel. The Italian luxury denim label ran magazines ads that were provocative, daring and controversial, yet inclusive and open-minded. The Diesel advertisements often came with the slogan \u201cFor Successful Living,\u201d and showed subjects who just hadn\u2019t been given visibility in mainstream advertising, such as gay sailors kissing in a passionate embrace; a wealthy black family celebrating Christmas, the grandfather proudly showing off the Diesel t-shirt he had just received for a gift; and cheeky instructions on how to smoke 145 cigarettes a day.<\/p>\n<p>\u201cIt wasn\u2019t just about fashion,\u201d says Martens. \u201cIt was about a statement, and that definitely was the first time I remember seeing a gay couple kissing, and I thought my god, this is crazy. Diesel really changed people. It opened people\u2019s minds, especially kids who had no internet in those days. We weren\u2019t travelling that much, so everything came through magazines.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"images","gallery":[{"ID":70675,"id":70675,"title":"Screen Shot 2018-09-26 at 12.06.25","filename":"Screen-Shot-2018-09-26-at-12.06.25.png","filesize":333719,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.25.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/screen-shot-2018-09-26-at-12-06-25\/","alt":"","author":"1","description":"","caption":"","name":"screen-shot-2018-09-26-at-12-06-25","status":"inherit","uploaded_to":70672,"date":"2018-09-26 12:23:26","modified":"2018-09-26 12:23:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":397,"height":626,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.25.png","thumbnail-width":61,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.25.png","medium-width":397,"medium-height":626,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.25.png","medium_large-width":397,"medium_large-height":626,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.25.png","large-width":397,"large-height":626,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.25.png","1536x1536-width":397,"1536x1536-height":626,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.25.png","2048x2048-width":397,"2048x2048-height":626,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.25.png","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.25.png","wpvr_mobile-width":397,"wpvr_mobile-height":626}},{"ID":70676,"id":70676,"title":"Screen Shot 2018-09-26 at 12.06.34","filename":"Screen-Shot-2018-09-26-at-12.06.34.png","filesize":345119,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.34.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/screen-shot-2018-09-26-at-12-06-34\/","alt":"","author":"1","description":"","caption":"","name":"screen-shot-2018-09-26-at-12-06-34","status":"inherit","uploaded_to":70672,"date":"2018-09-26 12:23:28","modified":"2018-09-26 12:23:28","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":396,"height":626,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.34.png","thumbnail-width":61,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.34.png","medium-width":396,"medium-height":626,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.34.png","medium_large-width":396,"medium_large-height":626,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.34.png","large-width":396,"large-height":626,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.34.png","1536x1536-width":396,"1536x1536-height":626,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.34.png","2048x2048-width":396,"2048x2048-height":626,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.34.png","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-26-at-12.06.34.png","wpvr_mobile-width":396,"wpvr_mobile-height":626}}],"settings":{"fit_width":"4","caption":"Diesel Red Tag Project by Glenn Martens, 2018. Photography: Hans Eijkelboom"}},{"acf_fc_layout":"text_area","text_area":"<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The Y\/Project designer affectionately tore out the ads from magazines and began borrowing Diesel t-shirts from his older brother. At age 18, Martens saved enough money to splurge on his first pair of Diesel jeans from a store in Bruges. \u201cThey had a brown wax, and after a certain point the wax was going away and the denim came through,\u201d he says, insisting that even at the time, he still cared more about hanging out at the skatepark than designer clothes.<\/p>\n<p>Four decades after Diesel\u2019s co-founder, Renzo Rosso, started the denim label in 1978, the label contacted Martens. Diesel was celebrating its 40th anniversary while readying its new Red Tag Project, a platform featuring a series of capsule collections by various designers wanting to capture the zeitgeist of the present, as the brand once did during the height of its Nineties fame. This March, the enterprise launched at Paris Fashion Week with a cowboy-themed collaboration with Hood by Air\u2019s Shayne Oliver.<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Before this debut, Diesel\u2019s chief communications officer, Antonella Viero, emailed Martens, informing him that Rosso would like to visit his studio. \u201cHe stayed here for half an hour, it was great,\u201d says Martens, who received another email a month later telling him that Rosso wanted him to go to Italy. \u201cI had no idea what was happening, so I said, \u2018Of course if he is going to fly me to Italy, I will fly to Italy.\u2019\u201d Martens toured through all of Rosso\u2019s factories, which including those run by Diesel\u2019s parent company, OTB (\u2018Only The Brave\u2019). The business, also chaired by Rosso and based in Breganze, Italy, owns other labels including Maison Margiela, Marni, and Viktor &amp; Rolf. \u201cAt some point I finally had lunch, and then Renzo joined me, and then he said he wanted to work with me and do collections with me,\u201d recalls Martens, who considered the offer for a week before accepting.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"images","gallery":[{"ID":70682,"id":70682,"title":"press kit -3 with credits","filename":"press-kit-3-with-credits-1.jpg","filesize":468784,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/press-kit-3-with-credits-1.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/press-kit-3-with-credits-2\/","alt":"","author":"1","description":"","caption":"Diesel Red Tag Project by Glenn Martens, 2018. Photography: Hans Eijkelboom","name":"press-kit-3-with-credits-2","status":"inherit","uploaded_to":70672,"date":"2018-09-26 12:39:46","modified":"2018-09-26 12:39:52","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1358,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/press-kit-3-with-credits-1.jpg","thumbnail-width":68,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/press-kit-3-with-credits-1.jpg","medium-width":1358,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/press-kit-3-with-credits-1.jpg","medium_large-width":1358,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/press-kit-3-with-credits-1.jpg","large-width":1358,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/press-kit-3-with-credits-1.jpg","1536x1536-width":1086,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/press-kit-3-with-credits-1.jpg","2048x2048-width":1358,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/press-kit-3-with-credits-1.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/press-kit-3-with-credits-1.jpg","wpvr_mobile-width":1358,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"10","caption":""}},{"acf_fc_layout":"text_area","text_area":"<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>After Martens said yes, the designer insisted that he was going to do the project on his terms. \u201cI wanted to make it very clear that if they did a collaboration with Glenn Martens Y\/Project, I\u2019m not going to make a Diesel collection,\u201d Martens says adamantly. \u201cI\u2019m going to make a Glenn Martens Y\/Project collection with the Diesel fundamentals, but it should be like a proper marriage, not me designing as an artistic director for Diesel, because if I was to design for Diesel as a creative director, it would be a very different collection. The point was more a celebration of two different worlds, [to] show that Diesel can also be conceptual, and I wanted to be clear that all these things were set.\u201d<\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Martens looked through the Diesel archives and chose to use the slogan \u201cGo With the Flaw\u201d as his starting point, a catchline he first used in a September 2017 campaign celebrating imperfection as a form of beauty. He subsequently presented the idea to Rosso in their third meeting. \u201cI came with a little tiny drawing, it was like a pair of pants, with a waistband like in a triangle form, and he was like, \u2018What is it?\u2019 and I said, \u2018One of your slogans is Go With the Flaw, I think it should be the capsule [theme], I think we should just make a full collection full of flaws,\u2019\u201d the designer explains.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"images","gallery":[{"ID":70678,"id":70678,"title":"YPROJECT_FALL2018_CAMPAIGN_1_final","filename":"YPROJECT_FALL2018_CAMPAIGN_1_final.jpg","filesize":710799,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_1_final.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/yproject_fall2018_campaign_1_final\/","alt":"","author":"1","description":"","caption":"Sacha Zalivako, Rowgi Faye, Glenn Martens, Gr\u00e9goire Dyer, 40 Rue des Oliviers, 78400 Chatou, France, Y\/PROJECT AW18 campaign","name":"yproject_fall2018_campaign_1_final","status":"inherit","uploaded_to":70672,"date":"2018-09-26 12:28:48","modified":"2018-09-26 12:30:27","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1336,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_1_final.jpg","thumbnail-width":128,"thumbnail-height":89,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_1_final.jpg","medium-width":1920,"medium-height":1336,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_1_final.jpg","medium_large-width":1920,"medium_large-height":1336,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_1_final.jpg","large-width":1920,"large-height":1336,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_1_final.jpg","1536x1536-width":1536,"1536x1536-height":1069,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_1_final.jpg","2048x2048-width":1920,"2048x2048-height":1336,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_1_final.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/YPROJECT_FALL2018_CAMPAIGN_1_final.jpg","wpvr_mobile-width":1920,"wpvr_mobile-height":1336}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"text_area","text_area":"<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Martens\u2019 edition of Diesel\u2019s Red Tag Project, was launched during Men\u2019s Fashion Week in Milan this June. To shoot the collection\u2019s lookbook, he tapped Dutch artist Hans Eijkelboom, a photographer known for taking candid photographs of random people on the street wearing similar outfits (Rugby shirts, American-flag shirts, and all-denim outfits have served as themes in Martens\u2019 collections) and arranging their photographs together on a grid. The artist, who had never photographed a fashion shoot before, ordered his images of Martens\u2019s collection in groups of models wearing the same items styled in different ways. At the presentation of Martens\u2019 capsule collaboration \u2013 which Eijkelboom also captured \u2013 models stood on separate platforms in six groups of four, each tier wearing the same clothes while recorded announcements from Paris\u2019 Metro system played over the speakers.<\/p>\n<p>For his iteration of the Red Tag Project, Martens designed long, tailored blazers with sloped shoulders that can be worn tucked in, open, or buttoned up in an asymmetrical manner; an oversized take on the brown leather shearling aviator jacket that can be zipped up in different ways, and a denim jacket with buttons on the side and front so that it could be variously configured. The designer also gave Diesel\u2019s signature jeans a high, triangular waist that can be buttoned up to the top, flapped open, or worn at an angle. \u201cThe collection, how I wanted to build it up, is that it fits everybody, and the idea was that,\u201d he says. \u201cIt depends if you button it there or close it there, a big or a small person fits into it, and it gets very democratic.\u201d<\/p>\n<p>\u201cIt\u2019s very good for [Renzo] and it\u2019s very honest, because he\u2019s asking people like me, which are a generation of Diesel,\u201d he continues. \u201cWe grew up in Diesel. Diesel, when I was in the Nineties, was the hottest thing ever. With a little help from the designers of today, [it] could, through its Red Tag Project, return to being the hottest thing ever.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n"},{"acf_fc_layout":"images","gallery":[{"ID":70679,"id":70679,"title":"09","filename":"09.jpg","filesize":161794,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/09.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/attachment\/09\/","alt":"","author":"1","description":"","caption":"Photography by Alex Brunet","name":"09","status":"inherit","uploaded_to":70672,"date":"2018-09-26 12:32:16","modified":"2018-09-26 12:32:35","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1000,"height":670,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/09.jpg","thumbnail-width":128,"thumbnail-height":86,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/09.jpg","medium-width":1000,"medium-height":670,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/09.jpg","medium_large-width":1000,"medium_large-height":670,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/09.jpg","large-width":1000,"large-height":670,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/09.jpg","1536x1536-width":1000,"1536x1536-height":670,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/09.jpg","2048x2048-width":1000,"2048x2048-height":670,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/09.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/09.jpg","wpvr_mobile-width":1000,"wpvr_mobile-height":670}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"text_area","text_area":"<p><em>This article was taken from our current issue, SLEEK 59. Get your copy\u00a0<a href=\"https:\/\/sleekmagazine.myshopify.com\/collections\/magazines\/products\/pre-order-sleek-59\">here<\/a>!<\/em><\/p>\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glenn Martens on finding beauty in flaws and embracing his cult fashion status Glenn Martens on finding beauty in flaws and embracing his cult fashion status<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glenn Martens on finding beauty in flaws and embracing his cult fashion status Glenn Martens on finding beauty in flaws and embracing his cult fashion status\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-27T10:31:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-27T10:55:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. This creativity manifests itself in SLEEK\u2019s quarterly print publication, digital and social media channels.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sleek-mag.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/glenn-martens\/#primaryimage\",\"url\":\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg\",\"contentUrl\":\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/09\/14-1.jpg\",\"width\":1000,\"height\":670,\"caption\":\"Photography by Alex Brunet\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/glenn-martens\/#webpage\",\"url\":\"https:\/\/www.sleek-mag.com\/article\/glenn-martens\/\",\"name\":\"Glenn Martens on finding beauty in flaws and embracing his cult fashion status Glenn Martens on finding beauty in flaws and embracing his cult fashion status\",\"isPartOf\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/glenn-martens\/#primaryimage\"},\"datePublished\":\"2018-09-27T10:31:42+00:00\",\"dateModified\":\"2018-09-27T10:55:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/glenn-martens\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sleek-mag.com\/article\/glenn-martens\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/glenn-martens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sleek-mag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glenn Martens on finding beauty in flaws and embracing his cult fashion status\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68\",\"name\":\"sleek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g\",\"caption\":\"sleek\"},\"description\":\"She\u2019s currently writing her thesis on immersive installation and has a soft spot for techno, existential art memes and nineties sunglasses.\",\"url\":\"https:\/\/www.sleek-mag.com\/de\/author\/sleek\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Glenn Martens on finding beauty in flaws and embracing his cult fashion status Glenn Martens on finding beauty in flaws and embracing his cult fashion status","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/","og_locale":"de_DE","og_type":"article","og_title":"Glenn Martens on finding beauty in flaws and embracing his cult fashion status Glenn Martens on finding beauty in flaws and embracing his cult fashion status","og_url":"https:\/\/www.sleek-mag.com\/de\/article\/glenn-martens\/","og_site_name":"Sleek Magazine","article_publisher":"https:\/\/www.facebook.com\/sleekmag\/","article_published_time":"2018-09-27T10:31:42+00:00","article_modified_time":"2018-09-27T10:55:38+00:00","twitter_card":"summary_large_image","twitter_creator":"@sleekmag","twitter_site":"@sleekmag","twitter_misc":{"Verfasst von":"sleek"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.sleek-mag.com\/#website","url":"https:\/\/www.sleek-mag.com\/","name":"Schlankes Magazin","description":"Sleek ist Deutschlands f\u00fchrendes unabh\u00e4ngiges Medienhaus\/Marke f\u00fcr Kreativit\u00e4t und Innovation mit Sitz in Berlin, der kreativen Hauptstadt der Welt. 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