{"id":71714,"date":"2018-11-08T17:36:54","date_gmt":"2018-11-08T17:36:54","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=71714"},"modified":"2018-11-13T09:31:57","modified_gmt":"2018-11-13T09:31:57","slug":"instagram-art","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/instagram-art\/","title":{"rendered":"Is Instagram changing our fundamental relationship to 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A few weeks ago, Kate Mothes, curator of of online artist’s platform Young Space<\/a> \u2014 a site dedicated to showcasing new and emerging artists\u2019 work \u2014\u00a0launched a resource guide, <\/span>Instagram for Visual artists<\/span><\/i>. Written off the back of her own success with using the platform \u2014 Young Space boasts a sizeable 70k+ following \u2014 her guide aims to provide artists with all the information they need to use Instagram to their advantage. <\/span><\/p>\n

As a platform for artists, the image-sharing app has its pros and cons. It\u2019s impossible not to appreciate the democratising potential of the platform \u2014\u00a0how it\u2019s brought the work of artists from marginalised groups to the masses. It provides an outlet for young and emerging artists \u2014 such as on Young Space \u2014 to publicise their work without gaining the approval of major galleries beforehand. For example, Canadian Bp Laval<\/a> and British artist Genieve Figgis<\/a> rose to prominence after none other than Richard Prince stumbled across their work on the app. Incidences such as this could never have happened a few decades ago. In a way, Instagram has shattered art world elitism: it no longer matters where you studied, or who you know, or where you live. Your audience is global and they don\u2019t care about stale social signifiers any longer.<\/span><\/p>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/BnatuLGhJAp\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"

Oli Epp<\/a> is just one contemporary artist who has risen to prominence partly because of the success of his work on the app. Working primarily in paint, his pieces reference the \u201cidentity of the digital age\u201d through bold imagery and abstract figures that mimic Photoshop or iPad graphics. For Epp, the main advantage of the platform is the visibility it provides. \u201cI could put on my account on private next week and guarantee 100 people to be there, or I could make a post on Instagram and have an outreach of 10,000, reaching artists, curators, gallerists and collectors all around the globe\u201d. Despite this, he does have concerns with regard to younger artists being over exposed to trends on the platform: \u201cThis can be a bad thing as much as a good thing. They might be less likely to research historical artists, which can be an important way to develop a more critical appreciation.\u201d<\/span><\/p>\n

Certainly, Instagram is gradually changing the way artists find inspiration and make work, and people like Mothes are noticing the impact the platform is having on artists\u2019 output. \u201cWhen I work with young artists, one thing I emphasise is that Instagram is not the reason to make work,\u201d reveals the curator. \u201cIt can be a very powerful tool, but its apparent simplicity can be deceiving\u201d. Interestingly, Mothes points out that a certain type of artwork is gaining popularity on the app \u2014 \u201cmostly bright, colourful, decorative, and flat\u201d \u2014 and how that type of work is \u201cincreasingly influencing and determining the kind of artwork that young artists are creating\u201d. She sagely points out, \u201cIt doesn’t follow that what is popular on Instagram is the best art\u201d.<\/span><\/p>\n"},{"acf_fc_layout":"blockquote","text":"\"Instagram is not the reason to make work. It can be a very powerful tool, but its apparent simplicity can be deceiving\" \u2014 Kate Mothes","source":""},{"acf_fc_layout":"text_area","text_area":"

The illusionary nature of Instagram in terms of personal appearance has been widely documented, but Mothes believes that the app can create falsehoods in terms of art too. \u201cFrom my perspective as a curator, there’s nothing more disappointing than finding an artwork on Instagram that looks great in a 2×2″ square, but then seeing it in person is a total letdown. I always talk with artists about how work \u2018holds up IRL\u2019 because if it only looks good on Instagram, then it’s not art, it’s just a background image for your phone. It needs to live outside of the Internet.”<\/span><\/p>\n

Not only is Instagram significant in terms of shaping art\u2019s physical appearance, but it\u2019s also instrumental in terms of developing trends and nurturing tastes through its infamous algorithm. The algorithm personalises feeds with the content it determines to be \u2018trending\u2019 or \u2018popular\u2019 and \u2018of interest\u2019 thereby limiting the scope of what we see to a very narrow number of factors. The algorithm serves to homogenise our tastes and interests, and as ‘likes’ and ‘follows’ are a free resource that are easily given, what is \u2018trending\u2019 can give off the impression of having real momentum when in fact it has been prioritised because of its initial appeal as opposed to genuine merit.\u00a0<\/span><\/p>\n

When the media we see affects our creative output or aesthetic judgement, there’s a lot at stake. For example, If you were to come across a piece of art in a gallery that you recognised through Instagram how much more likely would it be for you to interact with it? Many galleries and museums are beginning to capitalise on this phenomenon. In 2014, the Frye Art Museum in Washington created an entire exhibition, <\/span>#SocialMedium<\/span><\/i>, based on public votes from various social media. The most \u2018liked\u2019 paintings from the museum\u2019s Founding Collection were exhibited along with the names and comments of nearly 4,500 people around the world who voted.<\/span><\/p>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/BYD3vnLDV9K\/?utm_source=ig_embed","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"

As more and more collectors migrate to Instagram to find artists they want to invest in, artists are starting to take notice of what\u2019s popular and \u2018trending\u2019 and make work that \u2014 either consciously or unconsciously \u2014 appeals to the algorithm. In Mothes\u2019 guide, she refers to this as the perils of the \u201crabbit hole\u201d. As she explains, “The more we are viewing art on screens, the more it begins to affect the type of work being made, and trying to imitate other successful accounts or create work that resembles others\u2019 work, for the sake of Instagram popularity is very real.”<\/span><\/p>\n

The \u2018sell-out\u2019 is hardly a new phenomenon \u2014 there have always been artists who have \u2018sold out\u2019 to appeal to the masses, producing work at the detriment of their artistic integrity for commercial success. But the concern with Instagram lies in its potential to relegate art to the fast-moving stream of internet clickbait, viral content, memes and advertisements, all vying for our attention. Worringly, Instagram heightens the notion \u2014 which admittedly has always existed in the art world to a degree \u2014 that what\u2019s the most popular is the most deserving of our attention. While it might prove to be a test of endurance, we must not leave it up to ‘likes’ and followers to be the deciding factors in the type of art we make and ultimately, appreciate.\u00a0\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"text_area","text_area":"

“Instagram for Visual Artists” is available for to buy here<\/a>.\u00a0<\/em><\/p>\n"}]},"yoast_head":"\nIs Instagram changing our fundamental relationship to art? Is Instagram changing our fundamental relationship to art?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/instagram-art\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Instagram changing our fundamental relationship to art? 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