{"id":72137,"date":"2018-11-21T15:35:13","date_gmt":"2018-11-21T15:35:13","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=72137"},"modified":"2019-01-25T20:21:57","modified_gmt":"2019-01-25T20:21:57","slug":"dolce-gabanna-cancelled-themselves","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/dolce-gabanna-cancelled-themselves\/","title":{"rendered":"Dolce & Gabanna cancelled 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Advice for any brand trying to break into a new market: hire staff that represents this market to oversee every aspect of your public relations. It is difficult to believe Dolce & Gabbana<\/a> did this when they promoted #TheGreatShow \u2013 a Shanghai fashion show intended to engage the Chinese audience \u2013 with a video<\/a> of a Chinese woman tasked to eat a cannoli with chopsticks and a man provocatively asking, \u201cIs it too big for you?\u201d<\/p>\n

The video was taken down from Chinese social media site, Weibo, less than a day after it was put up, but trouble for the brand did not stop there. Steffano Gabbana said that his Instagram account was hacked, but the world still saw what appeared to be the second half of the brand saying things like, \u201cSo are you racist because you eat dogs?\u201d Calls to boycott Dolce & Gabanna became so loud thereafter that the Italian fashion house had to abandon the fashion show and take down all evidence of chopsticks from Instagram.<\/p>\n

Dolce & Gabbana relies heavily on stereotypical Italian imagery and the myths surrounding the country\u2019s women, cuisine and religion to prop up its brand image with decadent campaigns set on Italian beaches and town squares, glamorising everything from Italian funerals to family dinners. With a few exceptions, like the 2016 \u201cslave\u201d sandal scandal<\/a>, where the brand tried to make a luxury version of a sandal a roman slave would have worn, it works.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":72144,"id":72144,"title":"Screen Shot 2018-11-21 at 16.37.51","filename":"Screen-Shot-2018-11-21-at-16.37.51.png","filesize":352203,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-16.37.51.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/dolce-gabanna-cancelled-themselves\/screen-shot-2018-11-21-at-16-37-51\/","alt":"","author":"1","description":"","caption":"","name":"screen-shot-2018-11-21-at-16-37-51","status":"inherit","uploaded_to":72137,"date":"2018-11-21 15:38:26","modified":"2018-11-21 15:38:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":586,"height":569,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-16.37.51.png","thumbnail-width":99,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-16.37.51.png","medium-width":586,"medium-height":569,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-16.37.51.png","medium_large-width":586,"medium_large-height":569,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-16.37.51.png","large-width":586,"large-height":569,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-16.37.51.png","1536x1536-width":586,"1536x1536-height":569,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-16.37.51.png","2048x2048-width":586,"2048x2048-height":569,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-16.37.51.png","trp-custom-language-flag-width":12,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-21-at-16.37.51.png","wpvr_mobile-width":586,"wpvr_mobile-height":569}}],"settings":{"fit_width":"6","caption":"via @dolceandgabbana"}},{"acf_fc_layout":"text_area","text_area":"

The brand runs into trouble, however, when it tries to take the same culture-heavy approach to new destinations. Instead of the nuanced portrait of a country, with cheeky winks to Fellini, we get cringe-worthy content that focuses on the \u201cotherness\u201d of anyone who’s not Italian. Still, Dolce & Gabbana cannot afford to stick to what they know, because a world where large fashion houses do as they please is changing. With an ever-growing demand for luxury from the Middle East and Asia, houses cannot afford to hide out in the West.<\/p>\n

Brand consultant, Deloitte, recently highlighted the importance of these growing markets in their 2018 Global Powers of Luxury Goods report. \u201cChinese luxury consumers represent a high proportion of the global luxury market and the rapid rise of a more affluent and fashion-savvy middle class is bolstering luxury consumption,\u201d the report says. \u201cIn terms of per capita spending, China is one of the leading countries, thanks to the rising purchasing power of young millennials and Generation Z.\u201d It went on to say that the Middle East is home to one of the largest young populations in the world and \u201ctheir willingness to buy is stronger\u201d.<\/p>\n

In 2016, Dolce & Gabbana was praised for a collection that featured hijabs, abayas and clothing that conformed to Islamic modesty requirements. But their latest effort was as tone deaf as when Marc Jacobs defended putting dreadlocks on white models<\/a> by saying that it is no different than black women straightening their hair.<\/p>\n

If foreign brands really want to penetrate these markets then they should actually sell to their target groups by employing people that identify as part of these groups. Hopefully, that will help fashion houses to avoid coming across as rude tourists, or worse, racists.<\/p>\n"}]},"yoast_head":"\nDolce & Gabanna cancelled themselves Dolce & Gabanna cancelled themselves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/dolce-gabanna-cancelled-themselves\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dolce & Gabanna cancelled themselves Dolce & Gabanna cancelled themselves\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/dolce-gabanna-cancelled-themselves\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-21T15:35:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-25T20:21:57+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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