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Jermaine Francis <\/a>has always been a voyeur when it comes to makeup, glamor and what he calls \u201caspirational\u201d beauty. For his latest series, the British photographer turns his lens on the north of England to highlight the differences between the international image of the London look and the standards of beauty that are influenced by a working-class interpretation of celebrities.<\/p>\n

\u201cThere is a distinct retro feel to going out in Liverpool,\u201d Francis says. \u201cThe inspiration kind of plays on that that glamorous look as a reference point for femininity. In the north of England there has always been a link between working-class cultures and getting really ‘dolled up’ to go out. Many work all week in low-income jobs so on the weekend it is an aspirational thing, they want to look beautiful.\u201d<\/p>\n

The flicked-out 70s hair isn’t the only aspect of Francis’s editorial to take inspiration from the 1977 John Travolta classic, Saturday Night Fever, <\/em>as the concept behind the editorial also echoes the film’s premise. Although set 40 years and an ocean apart, both deal with how people interpret images of celebrity and glamour to fit their own reflections. This portrayal was so strong in Saturday Night Fever<\/em> that it in turn influenced how the famous people of the time dressed and wanted to look like.<\/p>\n

\u201cBeauty works in polar ways,\u201d Francis says. \u201cOn the one hand you have the images in fashion which tend to be very natural that qualify as beautiful, and then you have the strange opposite that is very heavily made up.\u201d<\/p>\n

The British photographer is fascinated by the process and labor that goes into creating a look that represents the ego. \u201cIn a traditional beauty story you usually have a man or woman with makeup on, but I wanted to show the process,\u201d he says.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":72614,"id":72614,"title":"20181115_AlsoJornal_02_024","filename":"20181115_AlsoJornal_02_024.jpg","filesize":1067739,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2018\/12\/20181115_AlsoJornal_02_024.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/jermaine-francis\/20181115_alsojornal_02_024\/","alt":"","author":"1","description":"","caption":"","name":"20181115_alsojornal_02_024","status":"inherit","uploaded_to":72598,"date":"2018-12-06 09:40:33","modified":"2018-12-06 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Credits:<\/p>\n

Photography Jermaine Francis
\nMake up Liz Daxauer @Caren Agency
\nHair Sabrina lefebvre
\nAll products Hair by Sam McKnight<\/p>\n"}]},"yoast_head":"\nLensing the labour and process of beauty Lensing the labour and process of beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/jermaine-francis\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lensing the labour and process of beauty Lensing the labour and process of beauty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/jermaine-francis\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-06T15:47:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-07T09:08:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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