{"id":73272,"date":"2019-01-15T14:10:07","date_gmt":"2019-01-15T14:10:07","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=73272"},"modified":"2019-01-18T10:31:59","modified_gmt":"2019-01-18T10:31:59","slug":"berlin-fashion-week","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/berlin-fashion-week\/","title":{"rendered":"Why Berlin Fashion Week deserves your attention"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":176,"featured_media":73407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[8,4568,81,10172,10897],"tags":[1625,34,19,11770,11771,8972,11767,845,11768,208,11769,26,2405],"class_list":["post-73272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berlin","category-culture","category-fashion","category-film","category-opinion","tag-berghain","tag-berlin","tag-berlin-fashion-week","tag-bryant-park","tag-club-stlye","tag-fashiontech","tag-mbfw","tag-mercedes-benz-fashion-week-berlin","tag-nobi-talai","tag-odeeh","tag-palais-royal","tag-streetstyle","tag-william-fan"],"acf":{"main_category":10897,"legacy":false,"exclude_from_ads":[],"hero_title":"Why Berlin Fashion Week deserves your attention","subtitle":"So, it's not Paris or Milan but the German capital's version of fashion week has some merits of its own","hero":{"video":false,"image":{"ID":73407,"id":73407,"title":"NEONYT - 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Photo by John Phillips\/Getty Images."}},{"acf_fc_layout":"text_area","text_area":"

It\u2019s no secret that Berlin Fashion Week<\/a> is largely seen as the \u201cblack sheep\u201d of Fashion Weeks. It\u2019s been accused of lacking innovation and development, and not exactly representing the alternative creativity that the city is renowned for. The German capital, however, is very much aware of the fact that it\u2019s neither Paris, London or Milan, nor does it want to be. Although BFW may still be in the early stages of establishing itself as a real fashion event, the city itself has a number of strings to its bow that are increasingly emerging as indicator\u2019s of Berlin’s industry potential. <\/span><\/p>\n

It goes without saying that one of Berlin\u2019s strongest marketing assets is its scruffy-cool image. Berlin has created a inimitable brand that it can \u2013 and should \u2013 capitalise on. It\u2019s this intangible allure of roughness, edginess and liberation that\u2019s continually fascinating to fashion aficionados because it\u2019s disruptive, anti-conformist and ultimately, embodies an escapism that even the most impeccable fashion mavens crave. And while being part of the BFW \u00a0schedule doesn\u2019t translate into instant success like it does in Paris or New York, it provides up-and-coming designers with a chance to get noticed and maximise this perception of Berlin to their own advantage.<\/span><\/p>\n

This image of Berlin is rooted in the physicality and architectural veins of the city. By choosing quintessentially Berlin venues \u2014 techno clubs, disused industrial spaces, theatres \u2014 fashion labels can add another layer to their collections that\u2019s not possible in the prim neoclassicism of typical fashion week venues in other capitals. At last year\u2019s winter edition of BFW, Croatian designer <\/span>Damir Doma <\/span><\/a>presented his collection within the hallowed halls of Berghain; Lutz Huelle<\/a>, who ordinarily shows at Paris, also presented at the infamous club during BFW\u2019s summer instalment. Tecno snobs might scoff at fashion shows taking place in the city\u2019s throbbing techno temples, but it\u2019s the sort of move that makes a Berlin version of fashion week truly<\/span> Berlin<\/span><\/i>. Berghain\u2019s notoriously tight door policy only adds to the hype around the shows, as for some it might be the only time they can get into the club. Berlin may not have a Bryant Park or a Palais Royal, but it does have venues with cultural cache that can help cement a brand. <\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":73278,"id":73278,"title":"Fashion Council Germany Lutz Huelle 2","filename":"Fashion-Council-Germany-Lutz-Huelle-2.jpg","filesize":312822,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Fashion-Council-Germany-Lutz-Huelle-2.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/berlin-fashion-week\/fashion-council-germany-lutz-huelle-2\/","alt":"","author":"1","description":"","caption":"","name":"fashion-council-germany-lutz-huelle-2","status":"inherit","uploaded_to":73272,"date":"2019-01-15 13:51:49","modified":"2019-01-15 13:51:49","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":730,"height":1095,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Fashion-Council-Germany-Lutz-Huelle-2.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Fashion-Council-Germany-Lutz-Huelle-2.jpg","medium-width":730,"medium-height":1095,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Fashion-Council-Germany-Lutz-Huelle-2.jpg","medium_large-width":730,"medium_large-height":1095,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Fashion-Council-Germany-Lutz-Huelle-2.jpg","large-width":730,"large-height":1095,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Fashion-Council-Germany-Lutz-Huelle-2.jpg","1536x1536-width":730,"1536x1536-height":1095,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Fashion-Council-Germany-Lutz-Huelle-2.jpg","2048x2048-width":730,"2048x2048-height":1095,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Fashion-Council-Germany-Lutz-Huelle-2.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Fashion-Council-Germany-Lutz-Huelle-2.jpg","wpvr_mobile-width":730,"wpvr_mobile-height":1095}},{"ID":73279,"id":73279,"title":"Mercedes-Benz Presents Botter - Show - Berlin Fashion Week Spring\/Summer 2019","filename":"MB-presents-BOTTER_Look-18.jpeg","filesize":344360,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/MB-presents-BOTTER_Look-18.jpeg","link":"https:\/\/www.sleek-mag.com\/de\/article\/berlin-fashion-week\/mercedes-benz-presents-botter-show-berlin-fashion-week-spring-summer-2019-2\/","alt":"","author":"1","description":"","caption":"","name":"mercedes-benz-presents-botter-show-berlin-fashion-week-spring-summer-2019-2","status":"inherit","uploaded_to":73272,"date":"2019-01-15 13:52:14","modified":"2019-01-15 13:59:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/MB-presents-BOTTER_Look-18.jpeg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/MB-presents-BOTTER_Look-18.jpeg","medium-width":1280,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/MB-presents-BOTTER_Look-18.jpeg","medium_large-width":1280,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/MB-presents-BOTTER_Look-18.jpeg","large-width":1280,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/MB-presents-BOTTER_Look-18.jpeg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/MB-presents-BOTTER_Look-18.jpeg","2048x2048-width":1280,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/MB-presents-BOTTER_Look-18.jpeg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/MB-presents-BOTTER_Look-18.jpeg","wpvr_mobile-width":1280,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"4","caption":"Lutz Huelle and Botter presenting at BFW in July 2018. 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Spend more than a few days in Berlin and you\u2019ll know that Berliners have their own take on style and trends that\u2019s not dictated solely by big brands and fast fashion. In recent years, a number of popular trends have had a deep cultural link to the German capital, namely the clubwear aesthetic. Since the \u201890s, Berlin has been synonymous with a dark, underground look \u2014 think leathers, chunky boots, mesh, cargo trousers, tight tops, bulky outerwear \u2014 and increasingly this look is appropriated, either subtly or more obviously, by fashion designers elsewhere, bringing the stylistic codes formerly confined to hidden basements straight to the public catwalk. The same applies to ideas of sexuality and identity. Queer influences and genderless dressing have been a part of Berlin\u2019s DNA as long as the currywurst or sp\u00e4ti have been. Because Berliners have long rejected the love for luxe, and elitism is frowned upon, dressing down and like you don\u2019t give a damn is the predominant sartorial choice. Here, scruffiness is a statement. It plays into this whole idea that \u201cyou can be whoever you want to be\u201d \u2014\u00a0a maxim cherished by both locals and newcomers alike. <\/span><\/p>\n

On the other side of the spectrum, taking a closer look at some of the fashion circle\u2019s favourites such as William Fan, Odeeh or Nobi Talai, these Berlin brands have always offered contemporary, strong and liberated ideas of femininity, addressing the modern woman in the way that women actually want to be addressed. It\u2019s no surprise then, that some stores put Fan\u2019s designs next to C\u00e9line, or rather @oldceline.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":73405,"id":73405,"title":"Mercedes-Benz Presents Amesh Wijesekera - Show - Berlin Fashion Week Autumn\/Winter 2019","filename":"D5K2513_20190115101445739_20190115102341-1.jpg","filesize":573033,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/D5K2513_20190115101445739_20190115102341-1.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/berlin-fashion-week\/mercedes-benz-presents-amesh-wijesekera-show-berlin-fashion-week-autumn-winter-2019-11\/","alt":"","author":"1","description":"","caption":"B","name":"mercedes-benz-presents-amesh-wijesekera-show-berlin-fashion-week-autumn-winter-2019-11","status":"inherit","uploaded_to":73272,"date":"2019-01-18 09:21:40","modified":"2019-01-18 10:27:56","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/D5K2513_20190115101445739_20190115102341-1.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/D5K2513_20190115101445739_20190115102341-1.jpg","medium-width":1280,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/D5K2513_20190115101445739_20190115102341-1.jpg","medium_large-width":1280,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/D5K2513_20190115101445739_20190115102341-1.jpg","large-width":1280,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/D5K2513_20190115101445739_20190115102341-1.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/D5K2513_20190115101445739_20190115102341-1.jpg","2048x2048-width":1280,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/D5K2513_20190115101445739_20190115102341-1.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/D5K2513_20190115101445739_20190115102341-1.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":1920}},{"ID":73369,"id":73369,"title":"","filename":"neo33-2.jpg","filesize":974465,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/neo33-2.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/neo-fashion-2019\/neo33-2\/","alt":"","author":"1","description":"","caption":"","name":"neo33-2","status":"inherit","uploaded_to":73346,"date":"2019-01-17 16:11:18","modified":"2019-01-18 09:23:06","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1000,"height":1500,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/neo33-2.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/neo33-2.jpg","medium-width":1000,"medium-height":1500,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/neo33-2.jpg","medium_large-width":1000,"medium_large-height":1500,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/neo33-2.jpg","large-width":1000,"large-height":1500,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/neo33-2.jpg","1536x1536-width":1000,"1536x1536-height":1500,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/neo33-2.jpg","2048x2048-width":1000,"2048x2048-height":1500,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/neo33-2.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/neo33-2.jpg","wpvr_mobile-width":1000,"wpvr_mobile-height":1500}}],"settings":{"fit_width":"4","caption":"Left: Amesh Wijesekera at BFW 19. Photo: Stefan Knauer\/Getty Images for MBFW. Right: Backstage at Neo.Fashion 2019. Photo: Galya Feirerman"}},{"acf_fc_layout":"text_area","text_area":"

If Berlin has still some way to go in terms of attracting new designers and fostering fresh talent, it\u2019s growing status as a fashion tech hub cannot be dismissed. Every 20 minutes, a start-up is founded in the city, making it a tech epicentre in Europe. Every season, the FashionTech Berlin Conference attracts thousands of international attendees and is a centre for digital transformation in fashion. Fashion brands keen on smart textiles, innovative business solutions and cutting-edge technologies combine with companies who specialise in this area to see what\u2019s possible.<\/span><\/p>\n

Lest we forget, Berlin only became one city again less than 30 years ago, and its fashion week is not even a teenager (the first BFW was held in 2007). Over time, the biannual event has been met with both great anticipation and even greater scepticism \u2014\u00a0some Berlin-based labels, like GmbH, 032c and Ottolinger deliberately choose not to show in their hometown on account of Berlin\u2019s shortage of press coverage and buyers. To some extent, you can\u2019t really blame them. The former main show venue at Brandenburger Tor failed, the Erika-Hess-Eisstadion was even more unpopular amongst the fashion crowd, and Kaufhaus Jahndorf felt sort of improvised.<\/span><\/p>\n

Still, as the number of exciting names \u2014 such as London-based Sri Lankan designer Amesh W<\/span>ijesekera, who showed this morning at E-Weerk, or dutch label Botter<\/a>, who presented in July \u2014\u00a0t<\/span>aking part in BFW gets higher, Brexit threatens to separate London from Europe and Paris schedules gets more and more crowded, it would be unwise to discount the growing fashion merits of the German capital completely.<\/span><\/p>\n"}]},"yoast_head":"\nWhy Berlin Fashion Week deserves your attention Why Berlin Fashion Week deserves your attention<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/berlin-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Berlin Fashion Week deserves your attention Why Berlin Fashion Week deserves your attention\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/berlin-fashion-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-15T14:10:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-18T10:31:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelly Niesen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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