{"id":73585,"date":"2019-01-24T11:06:17","date_gmt":"2019-01-24T11:06:17","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=73585"},"modified":"2019-01-25T08:41:15","modified_gmt":"2019-01-25T08:41:15","slug":"haute-couture-instagram","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/haute-couture-instagram\/","title":{"rendered":"Has haute couture been reduced to Instagram 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season's couture shows have been eye-catching and attention grabbing showcases perfectly engineered as viral content","hero":{"video":false,"image":{"ID":73591,"id":73591,"title":"VIKTOR &amp; ROLF HAUTE COUTURE SS19","filename":"V_R_HWIDE_HCFS19_133.jpg","filesize":750447,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HWIDE_HCFS19_133.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/haute-couture-instagram\/viktor-rolf-haute-couture-ss19-3\/","alt":"","author":"1","description":"","caption":"","name":"viktor-rolf-haute-couture-ss19-3","status":"inherit","uploaded_to":73585,"date":"2019-01-24 11:08:40","modified":"2019-01-24 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11:51:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1591,"height":826,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345.jpg","thumbnail-width":128,"thumbnail-height":66,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345.jpg","medium-width":1591,"medium-height":826,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345.jpg","medium_large-width":1591,"medium_large-height":826,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345.jpg","large-width":1591,"large-height":826,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345.jpg","1536x1536-width":1536,"1536x1536-height":797,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345.jpg","2048x2048-width":1591,"2048x2048-height":826,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":9,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345.jpg","wpvr_mobile-width":1591,"wpvr_mobile-height":826}},"related_articles":"","next_article":[73272],"content":[{"acf_fc_layout":"images","gallery":[{"ID":73586,"id":73586,"title":"VIKTOR & ROLF HAUTE COUTURE SS19","filename":"V_R_HCFS19_016.jpg","filesize":477608,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_016.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/haute-couture-instagram\/viktor-rolf-haute-couture-ss19\/","alt":"","author":"1","description":"","caption":"","name":"viktor-rolf-haute-couture-ss19","status":"inherit","uploaded_to":73585,"date":"2019-01-24 10:46:48","modified":"2019-01-24 10:58:34","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_016.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_016.jpg","medium-width":1280,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_016.jpg","medium_large-width":1280,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_016.jpg","large-width":1280,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_016.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_016.jpg","2048x2048-width":1280,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_016.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_016.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":1920}},{"ID":73603,"id":73603,"title":"VIKTOR & ROLF HAUTE COUTURE SS19","filename":"V_R_HCFS19_345-2.jpg","filesize":474738,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345-2.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/haute-couture-instagram\/viktor-rolf-haute-couture-ss19-10\/","alt":"","author":"1","description":"","caption":"","name":"viktor-rolf-haute-couture-ss19-10","status":"inherit","uploaded_to":73585,"date":"2019-01-24 15:13:44","modified":"2019-01-24 15:15:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345-2.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345-2.jpg","medium-width":1280,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345-2.jpg","medium_large-width":1280,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345-2.jpg","large-width":1280,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345-2.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345-2.jpg","2048x2048-width":1280,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345-2.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/V_R_HCFS19_345-2.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"4","caption":"Courtesy of Viktor & Rolf. "}},{"acf_fc_layout":"text_area","text_area":"<p><span style=\"font-weight: 400;\">Last evening, the Internet went berserk for <a href=\"http:\/\/www.viktor-rolf.com\/\">Viktor &amp; Rolf\u2019s<\/a> memetastic SS19 couture collection. The Dutch duo sent down a series of rainbow-bright tulle confections emblazoned with the sort of one-dimensional slogans that clog up the Internet: \u201cNo photos please\u201d, \u201cI am my own muse\u201d, \u201cLeave me alone\u201d, \u201cF*ck this I\u2019m going to Paris\u201d, or simply, \u201cFreedom\u201d and \u201cNo\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What Viktor &amp; Rolf have managed is somewhat ingenious: exaggerated fairy princess dresses boasting cliched sentiments that have been so heavily recycled and rehashed they\u2019ve lost all meaning. By bringing these familiar statements to the couture runway, the duo draw attention not only to the facile nature of our shared expressions, but at the same time, they\u2019ve made a collection that\u2019s sole purpose is to be shared and recycled on the Internet itself. While poking fun at the memeification of language and Web vernacular, they\u2019ve ironically \u2014 albeit intentionally \u2014 made a collection designed to be a meme itself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s clever. As expected, the Internet has leaped at the chance to celebrate a collection that is knowingly clickbait, but it also brings to the fore wider questions about the changing nature of not just haute couture, but clothing in general \u2014\u00a0namely how dressing and trends are becoming more and more about dressing for the Internet and Instagram than for real life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In early January, Man Repeller&#8217;s Harling Ross, reporting on the Golden Globes on Instagram, <a href=\"https:\/\/www.instagram.com\/p\/BsUJi5dnffF\/\">wrote<\/a>: <\/span><span style=\"font-weight: 400;\">\u201cOne thesis I\u2019m thinking about is how stars seem to be dressing less for the red carpet and more for Instagram than ever before, opting for outfits with certain details that beg for a viral moment (uber-long trains, sparkly harnesses, velvet bows, tiny bags, etc.)\u201d. Ross\u2019s argument is remarkably astute and has reached full-realisation with Viktor &amp; Rolf\u2019s tongue-in-cheek couture offering. \u00a0These are clothes to be shared rather than worn, photographed rather than sullied with the grubby actuality of IRL.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":73589,"id":73589,"title":"063 VALENTINO HC PE19","filename":"063-VALENTINO-HC-PE19.jpg","filesize":606967,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/063-VALENTINO-HC-PE19.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/haute-couture-instagram\/063-valentino-hc-pe19\/","alt":"","author":"1","description":"","caption":"","name":"063-valentino-hc-pe19","status":"inherit","uploaded_to":73585,"date":"2019-01-24 10:53:15","modified":"2019-01-24 10:53:15","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1273,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/063-VALENTINO-HC-PE19.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/063-VALENTINO-HC-PE19.jpg","medium-width":1273,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/063-VALENTINO-HC-PE19.jpg","medium_large-width":1273,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/063-VALENTINO-HC-PE19.jpg","large-width":1273,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/063-VALENTINO-HC-PE19.jpg","1536x1536-width":1018,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/063-VALENTINO-HC-PE19.jpg","2048x2048-width":1273,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/063-VALENTINO-HC-PE19.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/063-VALENTINO-HC-PE19.jpg","wpvr_mobile-width":1273,"wpvr_mobile-height":1920}},{"ID":73590,"id":73590,"title":"Valentino_Couture_PE19_0961","filename":"Valentino_Couture_PE19_0961.jpg","filesize":577753,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Valentino_Couture_PE19_0961.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/haute-couture-instagram\/valentino_couture_pe19_0961\/","alt":"","author":"1","description":"","caption":"","name":"valentino_couture_pe19_0961","status":"inherit","uploaded_to":73585,"date":"2019-01-24 10:54:36","modified":"2019-01-24 10:54:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Valentino_Couture_PE19_0961.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Valentino_Couture_PE19_0961.jpg","medium-width":1280,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Valentino_Couture_PE19_0961.jpg","medium_large-width":1280,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Valentino_Couture_PE19_0961.jpg","large-width":1280,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Valentino_Couture_PE19_0961.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Valentino_Couture_PE19_0961.jpg","2048x2048-width":1280,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Valentino_Couture_PE19_0961.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/01\/Valentino_Couture_PE19_0961.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"4","caption":"Courtesy of Maison Valentino. "}},{"acf_fc_layout":"text_area","text_area":"<p><span style=\"font-weight: 400;\">Indeed, it\u2019s not just Viktor &amp; Rolf, arguably haute couture is shifting from a rarefied, hermetic industry \u2014 exclusively for old money socialites and celebrity patrons, and hinged solely on magnificent craftsmanship \u2014 to a viral content producer. The past few days have been hectic ones for the fashion Web. Beyond Viktor &amp; Rolf, there was <a href=\"https:\/\/www.instagram.com\/maisonvalentino\/\">Maison Valentino\u2019s<\/a> gigantic, sweeping puff balls similarly in eye-catching (Insta-worthy) Crayola shades: coral, canary, magenta. This obviously follows on from <\/span>Pierpaolo Piccioli\u2019s <span style=\"font-weight: 400;\">\u00a0recent viral moment \u2014 the one that Ross was pointing to in particular \u2014\u00a0<a href=\"https:\/\/www.instagram.com\/p\/BsWdCrIlZ_y\/\">Lady Gaga\u2019s vast periwinkle extravaganza<\/a> at the Golden Globes. This was another dress designed for the Internet \u2014 a heavenly hyperbolic Cinderella ballgown deliberately engineered for a shareable digital moment. Elsewhere, <a href=\"https:\/\/www.instagram.com\/maisonmargiela\/?hl=en\">John Galliano for Maison Margiela<\/a> presented chaotic glitchy ensembles that merged with a technicolour backdrop that could have been mined from the early days of dial-up. Iris van Herpen showcased technically outstanding dresses, but in their elaborate coils and fluid forms, the models resembled otherworldly space-age creatures, cyborgs, or advanced cyber space dwellers similarly ideal for extensive Internet saturation. Indeed, speaking about the collection on Instagram, van Herpen <a href=\"https:\/\/www.instagram.com\/p\/Bs5470znl-y\/\">noted<\/a>, \u201cFor <\/span><i><span style=\"font-weight: 400;\">Shift Souls<\/span><\/i><span style=\"font-weight: 400;\"> I looked at the evolution of the human shape&#8230; Specially the imagination and the fluidity within identity change in Japanese mythology gave me the inspiration to explore the deeper meaning of identity and how immaterial and mutable it can become within the current coalescence of our digital bodies.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Van Herpen seems to be asking what\u2019s the nature of identity as our corporeal selves blur with our digital avatars. If this year\u2019s SS19 couture collections are anything to go by it\u2019s a question that will continue to dominate not just haute couture, but fashion in the long term. Will there be clothes for our daily lives and clothes just for our exaggerated cyber selves? Or is it time to admit that there\u2019s no divide between the two, what\u2019s real life and what\u2019s online will continue to blend and overlap until we can barely determine the distinction at all. For the time being, let\u2019s sit back and enjoy the spectacle.<\/span><\/p>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/Bs-dTmAABE1\/","settings":{"width":"10"}}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Has haute couture been reduced to Instagram spectacle? Has haute couture been reduced to Instagram spectacle?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/haute-couture-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Has haute couture been reduced to Instagram spectacle? 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