{"id":75220,"date":"2019-03-19T18:30:24","date_gmt":"2019-03-19T18:30:24","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=75220"},"modified":"2019-03-20T10:18:21","modified_gmt":"2019-03-20T10:18:21","slug":"sara-cwynar","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/sara-cwynar\/","title":{"rendered":"Sara Cwynar on the feminist art of smashing capitalist image 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Cwynar, Tracy (Cezanne), 2017. Courtesy of the artist, Cooper Cole, Toronto, Foxy Production, New York. \u00a9 Sara Cwynar. "}},{"acf_fc_layout":"text_area","text_area":"

Living as we do in the age of Instagram grids, Facebook streams, Pinterest boards, online dating apps and Google Image libraries, it’s common knowledge that the swapping, sharing and searching of images dictates how we operate in the world \u2014\u00a0from life decision-making based on Instagram envy to selecting romantic partners and finding healthy dinner options. But while we spend large swathes of time idly scrolling, swiping and flicking through, the individual impact and power of images is rarely given the consideration it deserves. It\u2019s here that the Canadian-born, Brooklyn-based artist Sara Cwynar, whose exhibition <\/span>Image Model Muse<\/span><\/i><\/a> recently opened at Milwaukee Art Museum, steps in. Working across video, collage, photography and installation, Cwynar intervenes in the pixelated fuzz to make sense of the torrent, the incessant image flow, the barrage of images inescapable for anyone existing in the twenty-first century.<\/span><\/p>\n

\u201cI’m trying to think about our shared public archive of images and objects, and how they affect us and work their way into our brains,\u201d Cwynar tells SLEEK of her conceptual approach to art-making. Cwynar, who trained initially as a graphic designer and worked for three years at The New York Times Magazine, is fascinated by the arbitrary values we ascribe to images \u2014\u00a0something that she learned while working at the Times, a publication read by millions of people. \u201cSo much of what we consume is only made by a few people, and then handed down to everyone else so that it seems kind of inevitable or natural,\u201d explains Cwynar about working at such an influential media platform. As an artist, she now seems more interested in questioning that inevitability, that sense of power in the hands of the few, and weave her way into the fabric of image construction to dissect the role that images play in our understanding of ourselves and the world.\u00a0<\/span><\/p>\n

\u201cThe effect of images changes how we see ourselves in our heads, even in ways that we might not actually be able to recognise on a daily basis \u2014 all the images that come at you through the internet and through books are really important in shaping what we think the world is. But often they are coming from really skewed sources,\u201d Cwynar shares with notable passion for her subject. \u201cI’m trying to break some of that down, but I’m also trying to come from an individual or personal approach within all of that. And I’m trying to also think about: what does it feel like to be a person living with all these things and choices and images?\u201d<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":75225,"id":75225,"title":"05_MAM_Cwynar_Soft-Film","filename":"05_MAM_Cwynar_Soft-Film.jpeg","filesize":272816,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/05_MAM_Cwynar_Soft-Film.jpeg","link":"https:\/\/www.sleek-mag.com\/de\/article\/sara-cwynar\/05_mam_cwynar_soft-film\/","alt":"","author":"1","description":"","caption":"","name":"05_mam_cwynar_soft-film","status":"inherit","uploaded_to":75220,"date":"2019-03-19 17:18:34","modified":"2019-03-19 17:18:34","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1500,"height":971,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/05_MAM_Cwynar_Soft-Film.jpeg","thumbnail-width":128,"thumbnail-height":83,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/05_MAM_Cwynar_Soft-Film.jpeg","medium-width":1500,"medium-height":971,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/05_MAM_Cwynar_Soft-Film.jpeg","medium_large-width":1500,"medium_large-height":971,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/05_MAM_Cwynar_Soft-Film.jpeg","large-width":1500,"large-height":971,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/05_MAM_Cwynar_Soft-Film.jpeg","1536x1536-width":1500,"1536x1536-height":971,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/05_MAM_Cwynar_Soft-Film.jpeg","2048x2048-width":1500,"2048x2048-height":971,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/05_MAM_Cwynar_Soft-Film.jpeg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/05_MAM_Cwynar_Soft-Film.jpeg","wpvr_mobile-width":1500,"wpvr_mobile-height":971}}],"settings":{"fit_width":"10","caption":"Soft Film, 2016 (still). "}},{"acf_fc_layout":"text_area","text_area":"

Cwynar\u2019s drive to dismantle the hegemonic nature of images \u2014 often through the visual strategies associated with advertising and design \u2014 has significant consequences for feminist art-making. The artist, who says she\u2019s \u201calways been a feminist,\u201d is particularly interested in the ways we designate value to things from a feminist perspective and in turn, the objectification of women under stultifying capitalism. Among the works on display at the Milwaukee exhibition, is the video <\/span>Cover Girl <\/span><\/i>(2018)<\/span>, which examines how standards of beauty are imposed on women. \u201cIt\u2019s also about standardisation in general,\u201d says Cwynar. \u201cHow intangible things like colour or skin tone or ideas about what’s beautiful get standardised and reproduced by capitalism and by people in power.\u201d Meanwhile, another video, <\/span>Soft Film <\/span><\/i>(2016)<\/span>\u00a0employs plush, velvet jewellery boxes \u201cas vessels to talk about \u2018<\/span>soft misogyny<\/span><\/a>\u2019,\u201d which dominated the news at the time she was making it. <\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":75231,"id":75231,"title":"11_MAM_Cwynar_Tracy-Grid-1 (1)","filename":"11_MAM_Cwynar_Tracy-Grid-1-1.jpg","filesize":1771078,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/11_MAM_Cwynar_Tracy-Grid-1-1.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/sara-cwynar\/11_mam_cwynar_tracy-grid-1-1\/","alt":"","author":"1","description":"","caption":"","name":"11_mam_cwynar_tracy-grid-1-1","status":"inherit","uploaded_to":75220,"date":"2019-03-19 17:19:03","modified":"2019-03-19 17:19:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1500,"height":1186,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/11_MAM_Cwynar_Tracy-Grid-1-1.jpg","thumbnail-width":121,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/11_MAM_Cwynar_Tracy-Grid-1-1.jpg","medium-width":1500,"medium-height":1186,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/11_MAM_Cwynar_Tracy-Grid-1-1.jpg","medium_large-width":1500,"medium_large-height":1186,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/11_MAM_Cwynar_Tracy-Grid-1-1.jpg","large-width":1500,"large-height":1186,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/11_MAM_Cwynar_Tracy-Grid-1-1.jpg","1536x1536-width":1500,"1536x1536-height":1186,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/11_MAM_Cwynar_Tracy-Grid-1-1.jpg","2048x2048-width":1500,"2048x2048-height":1186,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/11_MAM_Cwynar_Tracy-Grid-1-1.jpg","trp-custom-language-flag-width":15,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/11_MAM_Cwynar_Tracy-Grid-1-1.jpg","wpvr_mobile-width":1500,"wpvr_mobile-height":1186}}],"settings":{"fit_width":"6","caption":"Tracy (Grid 1),\u00a02017."}},{"acf_fc_layout":"text_area","text_area":"

At the heart of <\/span>Model Image Muse<\/span><\/i> is a series of photographs of Cwynar\u2019s friend \u2014 and longtime muse \u2014\u00a0the graphic designer and art director, <\/span>Tracy Ma<\/span><\/a>, who also works at The New York Times. The composite photographs are a beguiling combination of studio portrait and collage, with Ma knowingly lolling amongst a mish-mash of layered imagery and objects (many of which are outmoded consumerist items and technology), set against a bright curtain of magenta, cerise, or emerald. Due to her profession in the media, Ma was the perfect subject for Cwynar \u2014 \u201cI wanted to photograph her because I knew she would understand what we\u2019ve always been talking about: the history of the representation of women. And I definitely didn\u2019t want it to feel like it was about design and objects, I wanted it to feel like there\u2019s a real person there.\u201d What might be enchanting, intricate and luminous images offer, in fact, a wise skewering of society\u2019s tendency to reduce women to consumable image. In response, Cwynar selects a subject actively involved in the image-making machine, but who is also a woman of colour historically omitted from the visual canon.<\/span><\/p>\n

\u201cTracy poses with great irony as if she\u2019s really aware how bodies like hers have been depicted historically and how modernist studio portraits would have always been of white women,\u201d explains Cwynar. \u201cShe’s just in so many ways the perfect model because we would have had all these conversations about feminism and about women working in the magazine industry together. She understands everything that I’m thinking about in terms of representation.\u201d<\/span><\/p>\n

As is so often the case in a world spun by the gloss and glare of images, the best critiques come through the art of juxtaposition, montage and collage (one need only look at the popularity of memes in the age of Trump to recognise the political validity of this form of image-making). In Cwynar\u2019s composites, Ma is combined with paintings and photographs of women, which position her within a constellation of women, but where she is in control of her own image. As Cwynar notes, \u201cIt creates a bigger picture of this type of representation that makes you think more about how you’re used to seeing women be depicted\u201d. And ultimately, as the pictures of Ma suggest, advise you to subvert and take back control of it.\u00a0<\/span><\/p>\n

See more images from the exhibition below:<\/em><\/p>\n"},{"acf_fc_layout":"gallery","gallery":[{"ID":75229,"id":75229,"title":"09_MAM_Cwynar_Tracy-Gold-Circle (1)","filename":"09_MAM_Cwynar_Tracy-Gold-Circle-1-e1553015988699.jpg","filesize":477292,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/09_MAM_Cwynar_Tracy-Gold-Circle-1-e1553015988699.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/sara-cwynar\/09_mam_cwynar_tracy-gold-circle-1\/","alt":"","author":"1","description":"","caption":"Tracy (Gold Circle),\u00a02017.","name":"09_mam_cwynar_tracy-gold-circle-1","status":"inherit","uploaded_to":75220,"date":"2019-03-19 17:18:51","modified":"2019-03-19 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Sara Cwynar: Image Model Muse<\/a> runs through 4 August at Milwaukee Art Museum.\u00a0<\/em><\/p>\n

All images courtesy of Sara Cwynar,\u00a0Cooper Cole, Toronto, Foxy Production, New York. \u00a9 Sara Cwynar<\/p>\n"}]},"yoast_head":"\nSara Cwynar on the feminist art of smashing capitalist image culture Sara Cwynar on the feminist art of smashing capitalist image culture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/sara-cwynar\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sara Cwynar on the feminist art of smashing capitalist image culture Sara Cwynar on the feminist art of smashing capitalist image culture\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/sara-cwynar\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-19T18:30:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-20T10:18:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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