{"id":75383,"date":"2019-03-27T14:46:42","date_gmt":"2019-03-27T14:46:42","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=75383"},"modified":"2019-03-27T15:23:36","modified_gmt":"2019-03-27T15:23:36","slug":"loss-of-the-berliner-salon","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/loss-of-the-berliner-salon\/","title":{"rendered":"Die Berlin Fashion Week erleidet einen R\u00fcckschlag durch den Wegfall des Berliner Salons"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":75384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[8,81,10172,11855],"tags":[19,10822,7262,12310,8213,9433,5967,3096,878,6940,11801,7266],"class_list":["post-75383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berlin","category-fashion","category-film","category-news","tag-berlin-fashion-week","tag-berliner-salon","tag-breadbutter","tag-gmb","tag-gmbh","tag-lou-de-betoly","tag-lutz-huelle","tag-marina-hoersmanseder","tag-nhu-duong","tag-ottolinger","tag-vogue-salon","tag-zalando"],"acf":{"main_category":81,"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"As the German capital says goodbye to one of its high-profile group shows, the Berlin fashion calendar stands in need of a new backbone","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":75384,"id":75384,"title":"Lou de Betoly Defile - 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Der Berliner Salon Autumn\/Winter 2019","filename":"BerlinerSalon_AW_19_Lou_de_Betoly_Look_-038.jpg","filesize":272587,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/BerlinerSalon_AW_19_Lou_de_Betoly_Look_-038.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/loss-of-the-berliner-salon\/lou-de-betoly-defile-der-berliner-salon-autumn-winter-2019-4\/","alt":"","author":"1","description":"","caption":"","name":"lou-de-betoly-defile-der-berliner-salon-autumn-winter-2019-4","status":"inherit","uploaded_to":75383,"date":"2019-03-27 12:28:59","modified":"2019-03-27 12:40:45","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1500,"height":953,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/BerlinerSalon_AW_19_Lou_de_Betoly_Look_-038.jpg","thumbnail-width":128,"thumbnail-height":81,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/BerlinerSalon_AW_19_Lou_de_Betoly_Look_-038.jpg","medium-width":1500,"medium-height":953,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/BerlinerSalon_AW_19_Lou_de_Betoly_Look_-038.jpg","medium_large-width":1500,"medium_large-height":953,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/BerlinerSalon_AW_19_Lou_de_Betoly_Look_-038.jpg","large-width":1500,"large-height":953,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/BerlinerSalon_AW_19_Lou_de_Betoly_Look_-038.jpg","1536x1536-width":1500,"1536x1536-height":953,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/BerlinerSalon_AW_19_Lou_de_Betoly_Look_-038.jpg","2048x2048-width":1500,"2048x2048-height":953,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/BerlinerSalon_AW_19_Lou_de_Betoly_Look_-038.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/BerlinerSalon_AW_19_Lou_de_Betoly_Look_-038.jpg","wpvr_mobile-width":1500,"wpvr_mobile-height":953}}],"settings":{"fit_width":"6","caption":"Lou de Betoly runway during 'Der Berliner Salon' Autumn\/Winter 2019. 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The Berliner Salon was supposed to provide a platform to showcase German designers and bring the fashion industry\u2019s eye to Berlin, but after four years the dream is over. The group\u2019s organiser, Marcus Kurz said in a statement yesterday the dates and format of Berlin Fashion Week didn\u2019t allow the presentation to be internationally \u201ccompetitive.\u201d<\/span><\/p>\n

Kurz\u2019s reason makes sense. Fashion weeks around the world are fighting for more time, with New York, Paris, London and Milan steadily increasing the number of shows and days on their schedules, while newer additions to the international marathon like Copenhagen and Lagos have been establishing themselves as vital stops in the broader fashion week calendar. Although Berlin is a major European exporter of culture, trends and politics, the German capital has struggled to find its identity as a fashion hub.<\/span><\/p>\n

Part of the city\u2019s problem is that its designers leave when they get big enough. While GmbH, and Lutz Huelle have had memorable shows in Germany, the two labels have been open about their choices to move to Paris for better access to press and buyers. They aren\u2019t alone. Dumitrascu, Ottolinger and Nhu Duong all chose to work in Berlin but show elsewhere. With the big names going abroad, press and buyers don\u2019t make the trip to the German capital and without them brands with their sights on the international market are reluctant to stay.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":75386,"id":75386,"title":"Marina Hoermanseder Defile - Der Berliner Salon Autumn\/Winter 2019","filename":"Der_Berliner_Salon_AW19__Marina-Hoermanseder_Look_014.jpg","filesize":438293,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/Der_Berliner_Salon_AW19__Marina-Hoermanseder_Look_014.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/loss-of-the-berliner-salon\/marina-hoermanseder-defile-der-berliner-salon-autumn-winter-2019-5\/","alt":"","author":"1","description":"","caption":"","name":"marina-hoermanseder-defile-der-berliner-salon-autumn-winter-2019-5","status":"inherit","uploaded_to":75383,"date":"2019-03-27 12:30:51","modified":"2019-03-27 12:31:17","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1500,"height":2250,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/Der_Berliner_Salon_AW19__Marina-Hoermanseder_Look_014.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/Der_Berliner_Salon_AW19__Marina-Hoermanseder_Look_014.jpg","medium-width":1500,"medium-height":2250,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/Der_Berliner_Salon_AW19__Marina-Hoermanseder_Look_014.jpg","medium_large-width":1500,"medium_large-height":2250,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/Der_Berliner_Salon_AW19__Marina-Hoermanseder_Look_014.jpg","large-width":1500,"large-height":2250,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/Der_Berliner_Salon_AW19__Marina-Hoermanseder_Look_014.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/Der_Berliner_Salon_AW19__Marina-Hoermanseder_Look_014.jpg","2048x2048-width":1365,"2048x2048-height":2048,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/Der_Berliner_Salon_AW19__Marina-Hoermanseder_Look_014.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/03\/Der_Berliner_Salon_AW19__Marina-Hoermanseder_Look_014.jpg","wpvr_mobile-width":1365,"wpvr_mobile-height":2048}},{"ID":75385,"id":75385,"title":"Marina Hoermanseder Defile - 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The goal of the Berliner Salon was to counteract the exodus by presenting a well-curated show of German fashion talent; including runway shows and an actual salon where multiple labels are featured. While it succeeded at becoming one of Berlin Fashion Week\u2019s most highly regarded events in conjunction with the Vogue Salon \u2013 and was especially celebrated for its ability to bring showcases from Berlin-based designers like, Nhu Duong or Odeeh, back to the city \u2013 it failed to capture international attention in the same way that events in Copenhagen or London do. But they aren\u2019t the only fashion venture to have trouble growing a fashion platform in Berlin.<\/span><\/p>\n

Zalando<\/span><\/a> announced at the end of last year that its consumer-facing streetwear convention, Bread&&Butter would not be continuing after three years. According to Zalando co-founder David Schneider, the event \u2013 which drew in crowds of more than 35,000, as well as major brands like Nike, Puma as well as rising stars like O32c \u2013 had hit a \u201cnatural limit.\u201d<\/span><\/p>\n

Although the Vogue Salon will continue to bring in large names and focus on developing new talent, the loss of the Berlin Salon and Bread&&Butter leave Berlin\u2019s fashion calendar wide open for a new concept.<\/span><\/p>\n

In May, Reference Festival is slated to try its hand at brining a major fashion event to Berlin. Instead of a traditional fashion week, the 24-hour festival is billed as a platform for \u201ccreativity in the infinite present.\u201d The mix of confirmed participants is interesting as it pairs industry heavy weights, like Gucci, with the newer faces of 032c and GMBH, as well as the former creative director of Yves Saint Laurent,<\/span> Stefano Pilati<\/span><\/a> who is outspoken about his disdain for the traditional luxury industry.<\/span><\/p>\n

While we are sad to see the Salon go, \u2018in with the new\u2019 seems like Berlin\u2019s best hope.<\/span><\/p>\n"}]},"yoast_head":"\nBerlin Fashion Week takes a hit with loss of the Berliner Salon Berlin Fashion Week takes a hit with loss of the Berliner Salon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/loss-of-the-berliner-salon\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berlin Fashion Week takes a hit with loss of the Berliner Salon Berlin Fashion Week takes a hit with loss of the Berliner Salon\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/loss-of-the-berliner-salon\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-27T14:46:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-27T15:23:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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