{"id":76019,"date":"2019-04-17T14:33:14","date_gmt":"2019-04-17T14:33:14","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=76019"},"modified":"2019-04-25T13:06:27","modified_gmt":"2019-04-25T13:06:27","slug":"folie-a-plusieurs","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/folie-a-plusieurs\/","title":{"rendered":"The perfume label bottling the smells of museums, movies and unorthodox 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15:10:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":516,"height":516,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-17-at-17.08.57.png","thumbnail-width":96,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-17-at-17.08.57.png","medium-width":516,"medium-height":516,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-17-at-17.08.57.png","medium_large-width":516,"medium_large-height":516,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-17-at-17.08.57.png","large-width":516,"large-height":516,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-17-at-17.08.57.png","1536x1536-width":516,"1536x1536-height":516,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-17-at-17.08.57.png","2048x2048-width":516,"2048x2048-height":516,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-17-at-17.08.57.png","trp-custom-language-flag-width":12,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-17-at-17.08.57.png","wpvr_mobile-width":516,"wpvr_mobile-height":516}}],"settings":{"fit_width":"6","caption":"Courtesy of Folie \u00e0 Plusieurs."}},{"acf_fc_layout":"text_area","text_area":"<p><span style=\"font-weight: 400;\">Top notes of \u201cmetal, neon light effect, cold and green,\u201d middle notes of \u201cdry concrete\u201d and \u201coil paint\u201d and bottom notes of \u201cdry book effect,\u201d are not common descriptions for perfume, but most fragrances also aren\u2019t based on recreating the experience of going to New York\u2019s New Museum. Folie \u00e0 Plusieurs (or madness shared by many in English) is the perfumery bottling the scents of museums, movies and unconventional fetishes. They have made a name for themselves by creating olfactory profiles for sensory experiences that aren\u2019t traditionally associated with smell \u2013 and instead of working around clothing brands, Folie \u00e0 Plusieurs centres its inspiration in art.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFashion and fragrance have had a long love affair \u2013 ever since Fran<\/span><span style=\"font-weight: 400;\">\u00e7<\/span><span style=\"font-weight: 400;\">ois Coty \u2013 and I thought that to find new inspirations for fragrances we had to look outside the traditional framework that we are working in,\u201d says Folie\u2019s founder Kaya Sorhaindo. \u201cArtists tend to propose interesting concepts and take risks and I thought that would be a good place to start to breathe fresh life into perfumery.\u201d<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":76021,"id":76021,"title":"New_Museum_Combined_HD","filename":"New_Museum_Combined_HD.jpg","filesize":252358,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/New_Museum_Combined_HD.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/folie-a-plusieurs\/new_museum_combined_hd\/","alt":"","author":"1","description":"","caption":"","name":"new_museum_combined_hd","status":"inherit","uploaded_to":76019,"date":"2019-04-16 16:33:29","modified":"2019-04-16 16:33:29","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1467,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/New_Museum_Combined_HD.jpg","thumbnail-width":126,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/New_Museum_Combined_HD.jpg","medium-width":1920,"medium-height":1467,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/New_Museum_Combined_HD.jpg","medium_large-width":1920,"medium_large-height":1467,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/New_Museum_Combined_HD.jpg","large-width":1920,"large-height":1467,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/New_Museum_Combined_HD.jpg","1536x1536-width":1536,"1536x1536-height":1174,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/New_Museum_Combined_HD.jpg","2048x2048-width":1920,"2048x2048-height":1467,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/New_Museum_Combined_HD.jpg","trp-custom-language-flag-width":16,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/New_Museum_Combined_HD.jpg","wpvr_mobile-width":1920,"wpvr_mobile-height":1467}}],"settings":{"fit_width":"6","caption":"Courtesy of Folie \u00e0 Plusieurs."}},{"acf_fc_layout":"text_area","text_area":"<p><span style=\"font-weight: 400;\">Aside from their work with museums and galleries, the Berlin-born fragrance house also works with film in their <\/span><i><span style=\"font-weight: 400;\">Cin\u00e9ma Olfactif<\/span><\/i><span style=\"font-weight: 400;\"> series, in which they create a scent based on a particular film\u2019s scene, diffused through the theatre during its screening to create a multi-dimensional experience. Folie originally premiered this series at the Berlin and London Soho House cinemas, because their theatres were easy to control the diffusion in. With the permission of the respective directors, Folie has come up with fragrances for titles such as <\/span><i><span style=\"font-weight: 400;\">The Virgin Suicides<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Volver<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">The Lobster <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">La Grande Bellezza<\/span><\/i><span style=\"font-weight: 400;\">. Their perfume for Mathieu Kassovitz\u2019s brutal drama <\/span><i><span style=\"font-weight: 400;\">La Haine<\/span><\/i><span style=\"font-weight: 400;\"> \u2013 with a feeling of \u201cburnt rubber tracks drawn on concrete pavement\u201d \u2013 is one of their most popular with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis is one of our more aggressive scents, but people love it,\u201d Sorhaindo says. \u201cMost of the fragrances that we create are wearable. There are some that border on \u2018is this wearable?\u2019 but I have always been of the mind that there is no such thing as a bad smell.\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While most department store counters deal in broadly accepted desire with romantic florals, fresh citruses and rugged notes of wood, Folie often ventures into the specificities of unusual erotic impulse. Their performance series \u201cOlfactophilia\u201d \u2013 one of the perfumery\u2019s first collaborations with the New Museum \u2013 consists of 18 different sexual expressions, each represented in a perfume titled after the fetish. The subject matter ranges from fragrances like, AU\u00b7TAG\u00b7ON\u00b7ISTO, which represents a sexuoerotic arousal triggered by being on stage or camera, to like TEL\u00b7E\u00b7PHO\u00b7NI\u00b7CO, a sexuoerotic arousal triggered by discussing obscene matters over the telephone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe asked people with non-traditional erotic impulses to describe the experience to a perfumer and for the perfumer to try to render that experience in the form of a scent,\u201d Sorhaindo says. \u201cSome of those fragrances are quite strange, like for example there is lactophilia, sexual arousal from breastfeeding. Of course there is a kind of milky element to it \u2013 it even looks white like milk \u2013 but it is not as sour as one would think.\u201d<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":76022,"id":76022,"title":"Screen Shot 2019-04-11 at 11.52.20","filename":"Screen-Shot-2019-04-11-at-11.52.20.png","filesize":666486,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-11.52.20.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/folie-a-plusieurs\/screen-shot-2019-04-11-at-11-52-20\/","alt":"","author":"1","description":"","caption":"","name":"screen-shot-2019-04-11-at-11-52-20","status":"inherit","uploaded_to":76019,"date":"2019-04-16 16:34:14","modified":"2019-04-16 16:34:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1268,"height":693,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-11.52.20.png","thumbnail-width":128,"thumbnail-height":70,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-11.52.20.png","medium-width":1268,"medium-height":693,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-11.52.20.png","medium_large-width":1268,"medium_large-height":693,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-11.52.20.png","large-width":1268,"large-height":693,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-11.52.20.png","1536x1536-width":1268,"1536x1536-height":693,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-11.52.20.png","2048x2048-width":1268,"2048x2048-height":693,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-11.52.20.png","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":10,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-11.52.20.png","wpvr_mobile-width":1268,"wpvr_mobile-height":693}}],"settings":{"fit_width":"4","caption":"Courtesy of Folie \u00e0 Plusieurs."}},{"acf_fc_layout":"text_area","text_area":"<p><span style=\"font-weight: 400;\">Folie takes an abstract approach when creating scents for experiences that traditionally favour other senses like sight, sound and touch. Instead of creating a lifelike rendering of a certain moment or place, the perfumers work with the details of an experience to piece together a representative smell. For the New Museum, it was about sending perfumers to the institution and seeing what stood out to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Folie founder asked perfumers, Mark Buxton and David Chieze, to recall their experience with the New Museum. \u201cEach of them offered a different memory of how they interacted with the space. Mark wanted to create something based on the metal fa\u00e7ade and the sculpture on the building. On David\u2019s side, he looked at the concrete elements on the building and thought more about a performance piece of naked bodies and referenced Maurizio Cattelan\u2019s work.\u201d<\/span><\/p>\n<p>As an independent perfumery, Folie limits its sales to its online shop and through collaboration partners, like the New Museum, with bottles retailing anywhere form $57 -$173.<\/p>\n<p><span style=\"font-weight: 400;\">Sorhaindo added that Folie will be headed down to Boston next, to design a fragrance in partnership with the Isabella Stewart Gardner Museum, and the group will also be starting up its cinema series in its new home, New York City, with films like Alejandro Jodorowsky\u2019s <\/span><i><span style=\"font-weight: 400;\">Holy Mountain<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are trying to use scent, less like a commodity and more like an experience. Instead of something that you wear, it is something that you live through. It helps you expand a certain idea or connect to a certain artist,\u201d he says.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":76012,"id":76012,"title":"Screen Shot 2019-04-15 at 14.35.11","filename":"Screen-Shot-2019-04-15-at-14.35.11.png","filesize":157210,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-15-at-14.35.11.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/notre-dame-iconic-movies\/screen-shot-2019-04-15-at-14-35-11\/","alt":"","author":"1","description":"","caption":"","name":"screen-shot-2019-04-15-at-14-35-11","status":"inherit","uploaded_to":76004,"date":"2019-04-16 12:13:47","modified":"2019-04-16 12:13:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":696,"height":783,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-15-at-14.35.11.png","thumbnail-width":85,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-15-at-14.35.11.png","medium-width":696,"medium-height":783,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-15-at-14.35.11.png","medium_large-width":696,"medium_large-height":783,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-15-at-14.35.11.png","large-width":696,"large-height":783,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-15-at-14.35.11.png","1536x1536-width":696,"1536x1536-height":783,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-15-at-14.35.11.png","2048x2048-width":696,"2048x2048-height":783,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-15-at-14.35.11.png","trp-custom-language-flag-width":11,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-15-at-14.35.11.png","wpvr_mobile-width":696,"wpvr_mobile-height":783}}],"settings":{"fit_width":"4","caption":"Kaya Sorhaindo. Courtesy of Folie \u00e0 Plusieurs."}}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The perfume label bottling the smells of museums, movies and unorthodox desire The perfume label bottling the smells of museums, movies and unorthodox desire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/folie-a-plusieurs\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The perfume label bottling the smells of museums, movies and unorthodox desire The perfume label bottling the smells of museums, movies and unorthodox desire\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/folie-a-plusieurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-17T14:33:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-25T13:06:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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