{"id":76918,"date":"2019-05-22T15:59:02","date_gmt":"2019-05-22T15:59:02","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=76918"},"modified":"2019-05-22T15:59:17","modified_gmt":"2019-05-22T15:59:17","slug":"un-alexa","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/un-alexa\/","title":{"rendered":"Sogar die UN glaubt, dass Alexa und Siri schlecht f\u00fcr Frauen sind"},"content":{"rendered":"

\"\"<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":76919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[11855,3980],"tags":[12910,12912,12914,12913,12911,12275,12915],"class_list":["post-76918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tech","tag-alexa","tag-cortana","tag-gender-dispairity","tag-google-home","tag-siri","tag-unesco","tag-women-in-tech"],"acf":{"main_category":11855,"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"In a new report, the UN says that most AI voice assistants are women by default and that it\u2019s promoting negative gender stereotypes","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":76919,"id":76919,"title":"Screen Shot 2019-05-22 at 16.49.12","filename":"Screen-Shot-2019-05-22-at-16.49.12.png","filesize":462830,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.49.12.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/un-alexa\/screen-shot-2019-05-22-at-16-49-12\/","alt":"","author":"1","description":"","caption":"","name":"screen-shot-2019-05-22-at-16-49-12","status":"inherit","uploaded_to":76918,"date":"2019-05-22 14:50:22","modified":"2019-05-22 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Have you ever considered why Alexa, Siri, Cortana, and Google Home are all women? If not, then you are in the majority, according to the UN report, I\u2019d blush if I could: closing gender divides in digital skills through education<\/em>, released today. The cheeky title refers to one of Siri\u2019s responses when told that she is a slut. More than half of the 1,000 people surveyed by New York software company LivePerson take for granted that AI voice assistants are women, but according to the international body, it is resulting in the reinforcement of gender stereotypes and the normalisation of abusive language towards women.<\/p>\n

\u201cWhat emerges is an illusion that Siri \u2013 an unfeeling, unknowing, and non-human string of computer code \u2013 is a heterosexual female, tolerant and occasionally inviting of male sexual advances and even harassment,\u201d the report says. \u201cIt projects a digitally encrypted \u2018boys will be boys\u2019 attitude.\u201d<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":76920,"id":76920,"title":"Screen Shot 2019-05-22 at 11.01.44","filename":"Screen-Shot-2019-05-22-at-11.01.44.png","filesize":78964,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-11.01.44.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/un-alexa\/screen-shot-2019-05-22-at-11-01-44\/","alt":"","author":"1","description":"","caption":"","name":"screen-shot-2019-05-22-at-11-01-44","status":"inherit","uploaded_to":76918,"date":"2019-05-22 14:53:26","modified":"2019-05-22 14:53:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":841,"height":721,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-11.01.44.png","thumbnail-width":112,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-11.01.44.png","medium-width":841,"medium-height":721,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-11.01.44.png","medium_large-width":841,"medium_large-height":721,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-11.01.44.png","large-width":841,"large-height":721,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-11.01.44.png","1536x1536-width":841,"1536x1536-height":721,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-11.01.44.png","2048x2048-width":841,"2048x2048-height":721,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-11.01.44.png","trp-custom-language-flag-width":14,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-11.01.44.png","wpvr_mobile-width":841,"wpvr_mobile-height":721}}],"settings":{"fit_width":"6","caption":"Chart from UN Report showing AI assistant responses to sexual comments"}},{"acf_fc_layout":"text_area","text_area":"

The tech field can often feel like a boys club, because there aren\u2019t many women in the industry, and even fewer in leadership positions (less than 20 percent of leaders in the mobile industry are female). While the gender split among computer science enrolment at the university level is almost equal, the UN study found that female employees made up only 25-30 per cent of the human-computer interaction workforce and that they were more likely than men to cite gender bias, discrimination and harassment as their reason for leaving the field. Although the AI assistants are only a voice, it feels like a bit of a Weird Science (1985) situation to have a bunch of men designing the perfect feminine assistant, especially when you consider that Microsoft\u2019s Cortana is named after the scantily-clad, young female character from the Halo video game series and that Siri literally means, \u201cbeautiful young woman who leads you to victory\u201d in Norse.<\/p>\n

While companies like Amazon justify their decision by citing studies that say customers find female voices more \u201csympathetic\u201d and \u201cpleasant,\u201d the move also follows along the lines of pop culture narratives where women more often support male characters and play the majority of aids and administrative support characters.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":76927,"id":76927,"title":"Screen Shot 2019-05-22 at 16.52.05","filename":"Screen-Shot-2019-05-22-at-16.52.05.png","filesize":381307,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.52.05.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/un-alexa\/screen-shot-2019-05-22-at-16-52-05\/","alt":"","author":"1","description":"","caption":"","name":"screen-shot-2019-05-22-at-16-52-05","status":"inherit","uploaded_to":76918,"date":"2019-05-22 15:49:34","modified":"2019-05-22 15:49:34","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":640,"height":439,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.52.05.png","thumbnail-width":128,"thumbnail-height":88,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.52.05.png","medium-width":640,"medium-height":439,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.52.05.png","medium_large-width":640,"medium_large-height":439,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.52.05.png","large-width":640,"large-height":439,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.52.05.png","1536x1536-width":640,"1536x1536-height":439,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.52.05.png","2048x2048-width":640,"2048x2048-height":439,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.52.05.png","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.52.05.png","wpvr_mobile-width":640,"wpvr_mobile-height":439}}],"settings":{"fit_width":"6","caption":"Weird Science (1985) Universal Pictures"}},{"acf_fc_layout":"text_area","text_area":"

\u201cConstantly representing digital assistants as female gradually \u2018hard-codes\u2019 a connection between a woman\u2019s voice and subservience,\u201d the report states. According to Calvin Lai, a Harvard University researcher who studies unconscious bias, \u201cthe gender associations people adopt are contingent on the number of times people are exposed to them. As female digital assistants spread, the frequency and volume of associations between \u2018woman\u2019 and \u2018assistant\u2019 increase dramatically.\u201d<\/p>\n

The UN report recommends that companies give their AI assistants more agency when dealing with sexual and aggressive demands \u2013 which some have already done since the 2017 Quartz piece that exposed the problem \u2013 but the main fix that needs to be made is to stop offering AI assistant that are women by default, adding male or genderless options.<\/p>\n

\u201cOperating systems and apps routinely ask users to specify preferences during initialisation processes, and this practice should be standard for voice assistants. When AI assistants use gendered voices or project gendered personalities, users should be prompted to select between male and female options at a minimum,\u201d the authors recommend.<\/p>\n

Read the full report on UNESCO\u2019s site.<\/p>\n"}]},"yoast_head":"\nEven the UN thinks Alexa and Siri are bad for women Even the UN thinks Alexa and Siri are bad for women<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/un-alexa\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Even the UN thinks Alexa and Siri are bad for women Even the UN thinks Alexa and Siri are bad for women\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/un-alexa\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-22T15:59:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-22T15:59:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-22-at-16.49.12.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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