{"id":79193,"date":"2019-08-27T14:41:24","date_gmt":"2019-08-27T14:41:24","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=79193"},"modified":"2019-08-28T08:06:27","modified_gmt":"2019-08-28T08:06:27","slug":"tiktok","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/tiktok\/","title":{"rendered":"Wie die Lo-Fi-Absurdit\u00e4t von TikTok zur unvermeidlichen Alternative zur Perfektion von Instagram wurde"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":216,"featured_media":79198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[4568,10172,10897,3980],"tags":[4213,1935,13208,13766,13765,3068,994,13774,12202,13664,1386,13764,13763,11384,4895,1426,13087,13761,7566,13762,5321,12955,7658],"class_list":["post-79193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-film","category-opinion","category-tech","tag-app","tag-curation","tag-face-filters","tag-facetune","tag-feed","tag-instagram","tag-internet","tag-lip-synching","tag-lo-fi","tag-millennial-pink","tag-opinion","tag-perfection","tag-platform","tag-pop-music","tag-tech","tag-technology","tag-teenagers","tag-tiktok","tag-trend","tag-video-app","tag-vine","tag-young-people","tag-youth-culture"],"acf":{"main_category":10897,"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"As the video app celebrated its first birthday earlier this month, we spoke to some of its users to find out what's behind it's popularity. 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\u201cI don’t blame adults for having trouble understanding current online platforms,\u201d explains 16-year-old Marta Langston, a high-school student from California, whose <\/span>Instagram bio<\/span><\/a> reads \u201cHell is a teenage girl\u201d. Nothing about Langston seems particularly out of the ordinary, except for the fact that <\/span>her videos<\/span><\/a> have been liked more than 2.8 million times on the social media video app, TikTok.\u00a0\u201cOur generation has been given an environment where news and trends travel quicker than ever before, and it can be a lot to keep up with if you aren’t immersed in it. TikTok is a very new application, and I believe that it will still take some time for adults to fully understand what it’s all about,” she says.\u00a0<\/span><\/p>\n

For the technologically confused adults Langston describes, TikTok\u2019s appeal is baffling. The app is absurdly simple in premise: users (termed \u2018creators\u2019 by the app) upload videos of themselves, no longer than 15 seconds to the platform\u2014many of which are of them lip-synching to pop songs. That\u2019s all. And yet with more than <\/span>1 billion<\/span><\/a> downloads worldwide, and valued at over <\/span>$75 billion<\/span><\/a>, one year on from its launch last August, young people clearly find TikTok to be very fresh and very enticing.<\/span><\/p>\n

\u201cAfter the demise of\u00a0<\/span>Vine in 2017, the world of social media was definitely missing something important,\u201d explains Langston in reference to TikTok\u2019s stratospheric rise. And, in order for TikTok to succeed, \u201cVine had to die,\u201d agrees TikTok star <\/span>Vicky Banham<\/span><\/a>, who boasts an eye-watering 1.3 million followers and 7.8 million likes on the app.\u00a0<\/span>To both Langston and Banham, Vine offered much needed lightheartedness online. Since Vine shut down \u201cthe internet has lacked a realistic and genuine form of entertainment,\u201d says Langston. \u201cWe all felt it.\u201d The rise of TikTok, therefore, was both inevitable and necessary. \u201cPeople have mourned the lack of short, unfiltered, unprofessional comedy videos for a couple of years now,\u201d she continues. \u201cA user-friendly app for short videos did not really exist\u2014there was an open spot to be taken.\u201d<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":79201,"id":79201,"title":"Screen Shot 2019-08-27 at 14.49.51","filename":"Screen-Shot-2019-08-27-at-14.49.51.png","filesize":486948,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-27-at-14.49.51.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/tiktok\/screen-shot-2019-08-27-at-14-49-51\/","alt":"","author":"1","description":"","caption":"","name":"screen-shot-2019-08-27-at-14-49-51","status":"inherit","uploaded_to":79193,"date":"2019-08-27 14:32:59","modified":"2019-08-27 14:32:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":722,"height":694,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-27-at-14.49.51.png","thumbnail-width":100,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-27-at-14.49.51.png","medium-width":722,"medium-height":694,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-27-at-14.49.51.png","medium_large-width":722,"medium_large-height":694,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-27-at-14.49.51.png","large-width":722,"large-height":694,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-27-at-14.49.51.png","1536x1536-width":722,"1536x1536-height":694,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-27-at-14.49.51.png","2048x2048-width":722,"2048x2048-height":694,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-27-at-14.49.51.png","trp-custom-language-flag-width":12,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-27-at-14.49.51.png","wpvr_mobile-width":722,"wpvr_mobile-height":694}}],"settings":{"fit_width":"6","caption":"Marta Langston's TikTok "}},{"acf_fc_layout":"text_area","text_area":"

A scroll through TikTok makes its appeal a tiny bit more obvious. For those not familiar, the app is an endless stream of lo-fi, messily edited, comedy and music videos\u2014a veritable safe space for users to be weird. What is most apparent, however, is how radically different it feels to Instagram. Where the photo-sharing app populates our screens with carefully curated content\u2014stylised breakfast flat lays, glossy faces and perfect homes\u2014TikTok is slapdash, random, ordinary. Meticulously staged shots of influencers standing in front of hot pink walls are replaced with teenagers in oversized hoodies, <\/span>swinging their cat<\/span><\/a> in time to the 1954 song, <\/span>Mr Sandman<\/span><\/i>. It is at once zany and exhilarating; a balm of unfiltered silliness in the face of unbearable Instagram perfection.<\/span><\/p>\n

In a gleaming online world of filters and Facetune, it\u2019s not too much of a leap to say that TikTok\u2019s greatest strength is its clumsy and unedited aesthetic. \u201cIt naturally encourages a carefree and fun environment that I think teens are drawn to,\u201d confirms Langston. \u201cIt\u2019s a refreshing change from the anxious strive for perfection that we see on Instagram.\u201d Even the app\u2019s tagline (\u201cMake your day\u201d) lays its intentions bare: its goofy content isn’t designed to promote envy or FOMO, but to generate pure, unadulterated happiness. As Banham says, \u201cEveryone is there for a good time and a laugh. Everyone is, and is allowed to be, different on TikTok, whereas I feel that if you don\u2019t fit a certain style on Instagram it\u2019s not as easy to grow.\u201d<\/span><\/p>\n"},{"acf_fc_layout":"blockquote","text":"\"People have mourned the lack of short, unfiltered, unprofessional comedy videos for a couple of years now.\"","source":""},{"acf_fc_layout":"text_area","text_area":"

But Banham\u2019s mention of \u201cgrowing\u201d calls into question TikTok\u2019s most significant obstacle. Despite its colossal usership, for now, TikTok clings to a potent sense of \u2018authenticity’\u2014somehow it hasn\u2019t been entirely infiltrated by commerce in the same way as Instagram has, or at least not yet.\u00a0<\/span>\u201cI think TikTok is definitely fun and joyful, but it absolutely has the ability to create careers, and is already doing so,\u201d notes Banham. \u201cPeople are only now just seeing the potential in TikTok\u2014brands are coming on board, publishers are sniffing around and creating content.\u201d Earlier this month,\u00a0 for example, the US restaurant chain Chipotle launched a <\/span>#GaucDance <\/span><\/a>TikTok challenge, encouraging users to upload dance routines to Dr. Jean\u2019s <\/span>Guacamole Song<\/span><\/i>. If the campaign sounds absurd, it\u2019s because it is. And yet, with 430 million video starts in the first six days, the #GaucDance became TikTok\u2019s best-performing branded challenge in the US to date. While Chipotle celebrated (their guacamole sales soared as a record 800,000 sides of the dip were served in one day),TikTok users worried that their safe-haven of inanity was being encroached upon by corporations.\u00a0<\/span><\/p>\n

Langston, however, is still optimistic, believing that viewers will reject profit-driven content. \u201cFor most of TikTok’s popular users, myself included, this started out as a silly little hobby to cure everyday boredom,\u201d she says. \u201cIt’s very important to me that I keep the same intention I began with, which is to have fun. I believe that if my intentions changed to self-indulgence, it would begin to show in my content, and my followers would notice.\u201d\u00a0<\/span>One can only hope that Langston is right. While the lo-fi innocence of TikTok is unlikely to last forever, for the time being why not revel in its weirdly addictive nonsense?<\/span><\/p>\n"}]},"yoast_head":"\nHow the lo-fi absurdity of TikTok became the inevitable alternative to Instagram perfection How the lo-fi absurdity of TikTok became the inevitable alternative to Instagram perfection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the lo-fi absurdity of TikTok became the inevitable alternative to Instagram perfection How the lo-fi absurdity of TikTok became the inevitable alternative to Instagram perfection\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-27T14:41:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-28T08:06:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madeleine Fletcher\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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