announced that Vetements was dead<\/a> in 2018, citing diminishing sales numbers, the brand quickly and forcefully responded, calling it \u201cwannabe journalism based on lies and gossip.\u201d As soon as the hype-ability of the brand is threatened, it begins to fall apart. And although they managed to maintain the momentum for another few seasons afterwards, it is getting harder and harder to justify the extraordinary prices when there are so many younger, more affordable and just as hype-worthy (and perhaps inspired by Vetements) designers coming out of the woodwork with every season. What started out as authentically subversive irony that wasn\u2019t taking itself too seriously has turned into social-media geared mockery, and most consumers aren\u2019t stupid (there has also been much talk of Gvasalia\u2019s recent prioritisation of Balenciaga, which he also heads up, perhaps explaining his sudden departure). And while Gvasalia\u2019s departure may actually be the nail in Vetements\u2019 coffin, there\u2019s no denying they had their fair share of iconic and ridiculous moments.<\/p>\nDHL T-Shirt 245\u20ac<\/h2>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/BEETZy2MVMS\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"
For most of us, and especially us Berliners, DHL, the logistics and delivery company,\u00a0<\/span>represents the capitalistic pinnacle of ineptitude. Leave it to Vetements to take the brand’s garish colours and ubiquitous logo and turn it into the \u201cit\u201d t-shirt of 2016. Hardly a corner of Instagram was left untouched by the Vetements x DHL collaboration that was introduced on their SS16 runway, when Rubchinskiy opened the show in the shirt and unveiled the bizarre collaboration. The collection sold out instantly and was even seen on DHL\u2019s CEO. Originally retailing for 245\u20ac, it was almost an exact copy of DHL\u2019s very own t-shirt worn by actual couriers which could be bought on their website for 6\u20ac\u2014the only difference is a stripe around the back. They may be humouring millennials with their ironic collaborations with instantly recognisable brands, but at the end of the day it’s the millennials who can\u2019t afford the hefty price tags who end up as the butt of the joke. And as if the success of the t-shirt wasn\u2019t enough, they continued the collaboration in future seasons with a range of jackets, hats, and other pieces to further clog up your Insta feed with photos of people posing in front of DHL trucks.<\/p>\nGrinder and Snuff Spoon Necklace, 700\u20ac and 295\u20ac<\/h2>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/BYJMZJXFKVu\/?utm_source=ig_embed","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"
Vetements has never pretended to be SFW, what with their obscene t-shirts and butt-revealing jeans, but this one may have been taking it too far. While some defended it as a commentary on the drug problems in the fashion world, let\u2019s just call it what it is\u2014a glamorised, overpriced coke spoon \u00e0 la Sarah Michelle Geller in Cruel Intentions<\/em>. With the hefty price tag of 295\u20ac, it comes in the form of a twist off cylinder with a concealed spoon. The backlash was so aggressive that Vetements pulled the spoon from retailers and removed it from their Instagram.<\/p>\nUnveiled in its FW16 collection, Vetements also released a logo engraved weed grinder pendant that came in gold and silver, reinterpreting the meaning of “high” fashion. If your run-of-the-mill generic grinder from your local head shop just isn\u2019t cutting it, this might be the one for you. It\u2019ll set you back a cool 700\u20ac though.<\/p>\n
YOU F*CK’N ASSHOLE T-Shirt, 900\u20ac<\/h2>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/BJA6ceVDQl1\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"
Definitely not the sort of thing you\u2019d wear to a family gathering, the brazen football shoulder padded t-shirt is anything but subtle with its message, making the American Cathedral of the Holy Trinity in Paris an interesting choice of venue for its AW16 presentation. Seen on Rihanna and Instagram star Chiara Ferragni, the 900\u20ac slogan t-shirts were yet another viral hit for Vetements. And while some might say that parading t-shirts like this and sweatshirts printed with \u201cSexual Fantasies\u201d through a church is sacrilege, a streetwear obsessed millennial would probably tell you: \u201cIt\u2019s called fashion, look it up.\u201d<\/p>\n
Manolo Blahnik x Vetements Waist High Boots, 4,000\u20ac<\/h2>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/BYBYTtvgbN8\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"
If thigh high boots aren\u2019t dramatic enough for you, Vetements and Manolo Blahnik came out with the perfect answer; satin waist high boots that came in a multitude of colours. Are they just crotchless pants at this point? How do you get them over a pair of jeans? There are so many questions. Debuting in their AW16 collection along with a selection of other shoes in collaboration with Manolo Blahnik, they quickly developed a celebrity fanbase, with Rihanna boasting a pair on Instagram, and Kendall posting a viral topless mirror selfie in hers. Retailing at just over 4,000\u20ac, we\u2019re not so sure we\u2019d pay such a hefty price tag for shoes that would make it so difficult to use the bathroom in.<\/p>\n
\u201cIt\u2019s my birthday and all I got was this overpriced Hoodie from Vetements.\u201d, 894\u20ac<\/h2>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/BuJ8JIIhKbi\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"
In case anyone thougt\u00a0 Gvasalia and Vetements hadn\u2019t realised how insane their pricing was, they made this hoodie. The cheeky hoodie pretty much speaks for itself, and retailed at close to 894\u20ac (990 USD). Self-awareness is everything, right? While we\u2019d much rather get the cash instead of the hoodie for our birthdays, Rihanna wore one to celebrate her actual birthday, but we somehow doubt that\u2019s all she got.<\/p>\n
Juicy Couture x Vetements, 950\u20ac<\/h2>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/BUqp248lvrf\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"
What better way to make your SS17 Paris Couture Week debut than to collaborate with the brand that had \u201ccouture\u201d on the lips (and derrieres) of every suburban hot girl, Juicy Couture. Beloved by Paris Hilton and coveted by adolescent girls everywhere, the brand that made the era defining velour tracksuit had significantly diminished in popularity since the early 2000s, having gone from being cool to just straight-up trashy. The collaboration included tracksuits priced at 950\u20ac, one-pieces, and sweatpants bearing the obligatory diamant\u00e9 \u201cJuicy\u201d across the backside. Since Vetements put Juicy Couture back on the map, it\u2019s made its official comeback, debuting its first ever runway show in the winter of 2018.<\/p>\n"}]},"yoast_head":"\n
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