{"id":8135,"date":"2013-02-22T10:09:43","date_gmt":"2013-02-22T09:09:43","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=8135"},"modified":"2013-02-22T10:09:43","modified_gmt":"2013-02-22T09:09:43","slug":"opera-viva-the-2013-lavazza-social-calendar","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/opera-viva-the-2013-lavazza-social-calendar\/","title":{"rendered":"Opera Viva, the 2013 Lavazza Social Calendar"},"content":{"rendered":"
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For this year\u2019s calendar, Lavazza collaborated with video artist Marco Brambilla, who\u2019s known for his work for Hugo Boss, Ferrari, Muse Magazine and Kanye West to create \u201eOpera Viva \u2013 the 2013 Social Calendar by Lavazza.\u201c<\/p>\n
This time he followed the footsteps of former collaborators such as David LaChapelle, Helmut Newton and Ellen von Unwerth to create twelve video-collages, which, joined together, represent his feelings and impressions of both one year and one day, leaving space open for the spectator\u2019s own interpretation and thus probing our definitions of how a calendar should be structured.<\/p>\n
The artist associated the beginning of the day (the time between midnight and 2AM) and the beginning of the year (January) with images of billboards and vibrant neon lights, creating a kaleidoscopic, colourful extravaganza. February is titled \u2018Dream\u2019; in it we see a golden brocade curtain being drawn up, with the starry sky of a cold winter night in the background. All of a sudden a bubble is forming shape out of nothingness, while reflections of glossy glass panels and thick cardinal red smoke appear on the sides.<\/p>\n
Brambilla\u00b4s personal experiences and own memories play an especially important role in this creation. Just by reading the titles of each month one can see how he imagines spending a day. Simultaneously, certain moments define an entire month. For instance, August stands for a hot day at the piazza; September is the arrival of a train. November is about the season to be merry. Pictures of turkeys and asparagus spears are floating around in front of a bronze, copper background.<\/p>\n
The last two hours of the last month are dedicated to the flurry of New Year\u2019s Eve. Neon lights, magenta, fluorescent green and electric blue colours, a disco ball, a dancing crowd blurs together. One of the artist\u2019s aims was to show how differently one could sense the time passing by. Looking back at one\u2019s own life, months turn into moments. He is reminding us the trickiness of memory, and that one can only remember certain details. Or as Brambilla stated, \u201ctrying to reconfigure the very idea of time and represent it as if it were based more on the flow of consciousness than on lunar or solar cycles, was an ambitious and fascinating challenge.\u201c<\/p>\n
Brambilla creates an array of strong impressions. After looking at this collage of a diversity of personal memories, one wonders whether it can be handled only as a magnificent piece of art, or will it replace the printed, old-fashioned calendar in our everyday life.<\/p>\n
![\"\"](\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2013\/02\/AWAKE_06-08h.jpg\" "\\"AWAKE_06-08h\\"")
<\/p>\n![\"\"](\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2013\/02\/DREAM_02-04h.jpg\" "\\"DREAM_02-04h\\"")
Brambilla\u00b4s personal experiences and own memories play an especially important role in this creation. Just by reading the titles of each month one can see how he imagines spending a day. Simultaneously, certain moments define an entire month. For instance, August stands for a hot day at the piazza; September is the arrival of a train. November is about the season to be merry. Pictures of turkeys and asparagus spears are floating around in front of a bronze, copper background.<\/p>\n