{"id":82243,"date":"2019-12-17T16:50:24","date_gmt":"2019-12-17T16:50:24","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=82243"},"modified":"2019-12-19T13:00:36","modified_gmt":"2019-12-19T13:00:36","slug":"fashion-industry-survived-2010s","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/fashion-industry-survived-2010s\/","title":{"rendered":"It\u2019s a miracle that the fashion industry survived the 2010s"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":82394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[14689,2559,14696,4586,12293,14697,14691,3721,14693,14692,14690,9041,5303,3877,14694,14695,11326,11567,14699,3347,4770,14698,5316],"class_list":["post-82243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-2010s","tag-american-apparel","tag-anti-fur","tag-bella-hadid","tag-cancel-culture","tag-carbon-offsetting","tag-decade-in-fashion","tag-demna-gvasalia","tag-dietprada","tag-dov-charney","tag-end-of-the-decade","tag-fashion-industry","tag-gigi-hadid","tag-hailey-baldwin","tag-john-galliano-scandal","tag-kim-karadashian-vogue-cover","tag-lil-miquela","tag-peta","tag-rihanna-savage-x-fenty","tag-sustainability","tag-terry-richardson","tag-victorias-secret-scandal","tag-virgil-abloh"],"acf":{"main_category":81,"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"How the invention of Instagram, the #MeToo movement, cancel culture, and the rise of streetwear interrupted business as usual\u2014By Angela Waters","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":82394,"id":82394,"title":"49956578_134776700890254_4625038213933062419_n-3-768x398","filename":"49956578_134776700890254_4625038213933062419_n-3-768x398-1.jpg","filesize":79698,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/49956578_134776700890254_4625038213933062419_n-3-768x398-1.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/fashion-industry-survived-2010s\/49956578_134776700890254_4625038213933062419_n-3-768x398\/","alt":"","author":"1","description":"","caption":"","name":"49956578_134776700890254_4625038213933062419_n-3-768x398","status":"inherit","uploaded_to":82243,"date":"2019-12-19 13:00:27","modified":"2019-12-19 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Balenciaga, Kim Kardashian, Lil Miquela, Gigi Hadid, John Galliano. Background: Virgil Abloh for Louis Vuitton. "}},{"acf_fc_layout":"text_area","text_area":"

Nostalgic \u201800s fashion trends may focus on fluorescent animal prints, lace-up trousers and logo-mania, but as we pull our monogrammed shoulder bags out of storage it\u2019s hard not to notice all the things that will never see the light of day again. For instance, take American Apparel\u2014which went bankrupt in 2015. While see-through spandex basics may have taken us from indie-rock concerts to frozen yogurt shops circa 2008, we suddenly aren’t so keen to support Dov Charney\u2019s empire, built on ad campaigns where he undressed and allegedly sexually assaulted sales associates, whom he affectionately referred to as \u201c<\/span>sluts<\/span><\/a>\u201d.\u00a0 There have been some changes.<\/span><\/p>\n

The decade kicked off with the invention of a seemingly innocuous app: Instagram. We may have spent the previous decade following blogs and over-sharing our every thought on Facebook, but the emergence of the photo-based platform in 2010 turned us all into curators as aspirational content became the goal and the era of the influencer was born. A decade later, it might be fashionable to say you are \u201cover\u201d the platform, but without a doubt\u2014 for better or for worse\u2014it has redefined how ad campaigns and fashion shows are cast, producing top models such as Bella and Gigi Hadid, Emily Ratajkowski and Hailey Baldwin\u2014not to mention those that only exist on the platform, like <\/span>Lil Miquela<\/span><\/a>, for example<\/span>. Instagram has also given rise to fashion watchdogs, such as @dietprada<\/a> who with more than a million and a half followers can expose photographers, brands and<\/span> photographers<\/span><\/a>, with real industry consequences.<\/span><\/p>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/B3fOx4PnMeY\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"

After Instagram and the draining rise<\/span>\u00a0of social media, came the boom of \u2018cancel culture\u2019\u2014the public boycott of well-known figures on account of morally reprehensible behaviour, or what the society en masse defines as such. One of the decade\u2019s first public cancellations was of fashion\u2019s enfant terrible John Galliano, responsible for the opulent Dior runways from 1996 until his firing in 2011\u2014he was caught on a cell phone camera proclaiming \u201cI love Hitler\u201d to women at a Parisian caf\u00e9 and how people like them would have been gassed during the Holocaust. While objectively awful, comments like these would have been dismissed as throwaway drunken banter in the past. The Galliano scandal made it clear to the fashion industry\u2014and to the world\u2014that we are living in a new era where everyone has a recording device in their pockets and talent no longer excuses bad behaviour. Although Parisian heritage house Maison Martin Margiela hired the designer to head up the label in 2014, the once brazen fashion giant has been notably contrite and<\/span> humble<\/span><\/a> since the incident.<\/span><\/p>\n

As the decade progressed, many of the larger-than-life institutions that ran the fashion industry were no longer in a position to dictate what was <\/span>en mode<\/span><\/i>, but had to listen to the voices of social media or face extinction. While Anna Wintour famously replaced models with celebrities on the cover of <\/span>Vogue<\/span><\/i>, the fashion world was shocked, when in 2014, the editrix put a reality star on the front of the high-brow fashion bible. Kim Kardashian has since carved out her place in the fashion world, but at the time she was still synonymous with a sex tape, mall rat style and a reality TV show that had everyone talking with a<\/span> vocal fry<\/span><\/a>. Still, her name was on everyone\u2019s lips and that started to carry more currency than good taste.<\/span><\/p>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/lz_TfSuSwa\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"

Two thousand and fourteen also marked the first <\/span>Vetements<\/span><\/a>\u2019 runway. While Demna Gvasalia\u2019s label, which specialised in luxury subversions of commercial imagery may not have outlived the decade (he left the brand this summer), the ironic brand was a was a big part of the movement that made streetwear mainstream, earning Gvasalia a place at the helm of Balenciaga\u2014which under the Georgian designer\u2019s reign became a leader in the luxury sneaker trend, eclipsing perfume as a new entry point for customers into luxury retail. As hoodies and t-shirts became big business for century-old fashion houses, the industry was forced to redefine what luxury was. While it is easy to justify a couture gown in this category, casual attire is a harder sell; still, Virgil Abloh\u2019s ascent to the helm of <\/span>Louis Vuitton<\/span><\/a>\u2019s menswear collections in 2018 solidified streetwear\u2019s place in high fashion.<\/span><\/p>\n

As social media amplified the voice and efforts of activists in the middle of the decade, fashion was forced to get woke, quickly. Starting in<\/span> 2016<\/span><\/a> with Hugo Boss, Armani, Gucci, Michael Kors, Versace, Burberry and <\/span>Prada<\/span><\/a> all heeded calls from Peta to stop working with fur. Influencers who continue to wear pelts receive an onslaught of negative comments, pushing the real thing further out of fashion. But with technological advancements, allowing for convincing imitations, the aesthetic remains very much in style. Problem solved? Not exactly, plastic faux fur triggered another debate: sustainability.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":82290,"id":82290,"title":"49776338_128233054881923_5055765576415115001_n","filename":"49776338_128233054881923_5055765576415115001_n.jpg","filesize":158962,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/49776338_128233054881923_5055765576415115001_n.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/fashion-industry-survived-2010s\/49776338_128233054881923_5055765576415115001_n\/","alt":"","author":"1","description":"","caption":"","name":"49776338_128233054881923_5055765576415115001_n","status":"inherit","uploaded_to":82243,"date":"2019-12-17 15:45:34","modified":"2019-12-17 15:45:34","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1080,"height":1350,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/49776338_128233054881923_5055765576415115001_n.jpg","thumbnail-width":77,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/49776338_128233054881923_5055765576415115001_n.jpg","medium-width":1080,"medium-height":1350,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/49776338_128233054881923_5055765576415115001_n.jpg","medium_large-width":1080,"medium_large-height":1350,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/49776338_128233054881923_5055765576415115001_n.jpg","large-width":1080,"large-height":1350,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/49776338_128233054881923_5055765576415115001_n.jpg","1536x1536-width":1080,"1536x1536-height":1350,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/49776338_128233054881923_5055765576415115001_n.jpg","2048x2048-width":1080,"2048x2048-height":1350,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/49776338_128233054881923_5055765576415115001_n.jpg","trp-custom-language-flag-width":10,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/49776338_128233054881923_5055765576415115001_n.jpg","wpvr_mobile-width":1080,"wpvr_mobile-height":1350}},{"ID":82289,"id":82289,"title":"43913569_1927440087558093_8976043451567985983_n","filename":"43913569_1927440087558093_8976043451567985983_n.jpg","filesize":170810,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/43913569_1927440087558093_8976043451567985983_n.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/fashion-industry-survived-2010s\/43913569_1927440087558093_8976043451567985983_n\/","alt":"","author":"1","description":"","caption":"","name":"43913569_1927440087558093_8976043451567985983_n","status":"inherit","uploaded_to":82243,"date":"2019-12-17 15:45:32","modified":"2019-12-17 15:45:32","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1001,"height":1251,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/43913569_1927440087558093_8976043451567985983_n.jpg","thumbnail-width":77,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/43913569_1927440087558093_8976043451567985983_n.jpg","medium-width":1001,"medium-height":1251,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/43913569_1927440087558093_8976043451567985983_n.jpg","medium_large-width":1001,"medium_large-height":1251,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/43913569_1927440087558093_8976043451567985983_n.jpg","large-width":1001,"large-height":1251,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/43913569_1927440087558093_8976043451567985983_n.jpg","1536x1536-width":1001,"1536x1536-height":1251,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/43913569_1927440087558093_8976043451567985983_n.jpg","2048x2048-width":1001,"2048x2048-height":1251,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/43913569_1927440087558093_8976043451567985983_n.jpg","trp-custom-language-flag-width":10,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2019\/12\/43913569_1927440087558093_8976043451567985983_n.jpg","wpvr_mobile-width":1001,"wpvr_mobile-height":1251}}],"settings":{"fit_width":"4","caption":"Left: Courtesy of @louisvuitton. Right: Courtesy of @balenciaga. "}},{"acf_fc_layout":"text_area","text_area":"

Online shopping and the proliferation of fast fashion brands over the decade made for an impressive amount of waste, to the yearly<\/span> tune<\/span><\/a> of 92 million tonnes in landfills and over a million tonnes of CO2. To add classism to pollution, it was revealed that Burberry burned $40 million worth of stock in<\/span> 2017<\/span><\/a> because they didn\u2019t want to cheapen the brand by reducing prices. It\u2019s no wonder that when climate activism reached a fever pitch in 2018, the fashion industry was the main target. The London chapter of Extinction Rebellion staged a<\/span> funeral<\/span><\/a> at the city\u2019s fashion week just this year. \u2018Sustainability\u2019 has become a buzzword in fashion with practices such as carbon offsetting and up-cycling aiming to reduce companies\u2019 environmental impacts, but there is still the worry of whether it will be enough as the planet heads towards disastrous levels of global warming.<\/span><\/p>\n

On a more positive note, as we move into the new decade, the fashion industry is finally starting to be held accountable for representation\u2014fewer predators, more diversity. When the #MeToo movement hit Hollywood in late 2017, the fashion industry was not far behind. While it started with the long-overdue banning of\u00a0<\/span>Terry Richardson<\/span><\/a>\u2014<\/span>who had countless allegations of sexual harassment against him, including getting naked on shoots and touching models without consent, from Cond\u00e9 Nast\u2014Bruce Webber and Mario Testino\u201a both personal friends of Wintour\u2014were also barred from working with the publications the following year, after accusations of sexually coercive behaviour on set.<\/span><\/p>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/B2kDSGDH0Rk\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"

In 2019, the cancellation of the<\/span> Victoria\u2019s Secret<\/span><\/a> fashion show signified another turning point. The writing was on the wall after the 2018 show, when a company executive said that plus-size and transgender models did not fit the brand\u2019s \u201cfantasy\u201d. The industry may not be a perfect cross section of society, but being open about excluding certain groups is something that just doesn\u2019t fly anymore. A final nail in the coffin came in the form of Rihanna\u2019s Savage x Fenty\u00a0 runway, which championed body diversity, as well as pregnant models to roaring applause, proving itself to be everything that VS wasn\u2019t.<\/span><\/p>\n

Over the past ten years, we\u2019ve established a new world order in fashion. As social media and the information overload of the internet have killed off the publications and people that once served as the industry\u2019s authorities, a new way of doing things has emerged. More than ever, the public, which can go after a brand image while only lifting a thumb, is holding institutions responsible. There is no \u201cfashion world\u201d, but only a real world, where social issues intersect with the practices of luxury houses, as well as high street shops. And while we may look back fondly on the trends of the decades before us, it\u2019s because things are changing at a rapid pace and now there\u2019s no going back.\u00a0\u00a0<\/span><\/p>\n"}]},"yoast_head":"\nIt\u2019s a miracle that the fashion industry survived the 2010s It\u2019s a miracle that the fashion industry survived the 2010s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/fashion-industry-survived-2010s\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s a miracle that the fashion industry survived the 2010s It\u2019s a miracle that the fashion industry survived the 2010s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/fashion-industry-survived-2010s\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-17T16:50:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-19T13:00:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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