{"id":83857,"date":"2020-03-19T17:21:30","date_gmt":"2020-03-19T17:21:30","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=83857"},"modified":"2020-04-29T09:10:04","modified_gmt":"2020-04-29T09:10:04","slug":"adidas-xchange-atusa-jafari","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/adidas-xchange-atusa-jafari\/","title":{"rendered":"adidas XCHANGE: Atusa 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describes her practice and explains how the project is providing exposure for female creativity ","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":83860,"id":83860,"title":"01 Atusa Jafari","filename":"01-Atusa-Jafari-e1584636572123.jpg","filesize":370741,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/01-Atusa-Jafari-e1584636572123.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/adidas-xchange-atusa-jafari\/01-atusa-jafari\/","alt":"","author":"1","description":"","caption":"","name":"01-atusa-jafari","status":"inherit","uploaded_to":83857,"date":"2020-03-19 16:48:55","modified":"2020-03-19 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Atusa Jafari","filename":"01-Atusa-Jafari-e1584636572123.jpg","filesize":370741,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/01-Atusa-Jafari-e1584636572123.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/adidas-xchange-atusa-jafari\/01-atusa-jafari\/","alt":"","author":"1","description":"","caption":"","name":"01-atusa-jafari","status":"inherit","uploaded_to":83857,"date":"2020-03-19 16:48:55","modified":"2020-03-19 16:48:55","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1500,"height":1875,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/01-Atusa-Jafari-e1584636572123.jpg","thumbnail-width":77,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/01-Atusa-Jafari-e1584636572123.jpg","medium-width":1500,"medium-height":1875,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/01-Atusa-Jafari-e1584636572123.jpg","medium_large-width":1500,"medium_large-height":1875,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/01-Atusa-Jafari-e1584636572123.jpg","large-width":1500,"large-height":1875,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/01-Atusa-Jafari-e1584636572123.jpg","1536x1536-width":1229,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/01-Atusa-Jafari-e1584636572123.jpg","2048x2048-width":1500,"2048x2048-height":1875,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/01-Atusa-Jafari-e1584636572123.jpg","trp-custom-language-flag-width":10,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/01-Atusa-Jafari-e1584636572123.jpg","wpvr_mobile-width":1500,"wpvr_mobile-height":1875}}],"settings":{"fit_width":"6","caption":"SNEAKERS: adidas Originals Superstar"}},{"acf_fc_layout":"text_area","text_area":"<p>In line with International Women&#8217;s Day<a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N6311.285614SLEEKMAG.COM\/B23695837.266098253;dc_trk_aid=461214746;dc_trk_cid=127854035;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=\">Change is a Team Sport<\/a>, adidas<a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N6311.285614SLEEKMAG.COM\/B23695837.266098253;dc_trk_aid=461214746;dc_trk_cid=127854035;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=\">adidas<\/a> Originals opened up the XCHANGE Space in Berlin&#8217;s Kreuzberg neighbourhood to provide a collaborative platform for young female artists to work together in a studio. The project is an attempt to start a dialogue concerning the under-representation of women in the art industry.<\/p>\n<p>In a series, SLEEK spoke to a selection of the participating artists. The first in the series is Darmstadt-born oil painter\u00a0<a href=\"https:\/\/www.instagram.com\/atusa_jafari\/?hl=en\">Atusa Jafari<\/a>, who\u00a0discusses the background, inspirations and signi\ufb01cance of the enterprise below.<\/p>\n<h2>On the emotional effect of her art<\/h2>\n<p>&#8220;I\u2019m an oil painter, and for me the canvas is where my brain and heart can meet and I can release my feelings and emotions.&#8221;<\/p>\n<p>&#8220;My friends, and particularly my family, play a signi\ufb01cant role in my artwork because of how they inspire me.&#8221;<\/p>\n<h2>On addressing underrepresentation in the art world<\/h2>\n<p>&#8220;Representation and being able to give an authentic platform to my art is very important for me, art has nothing to do with how good you are or whether you get attention or not.&#8221;<\/p>\n<p>&#8220;There are so many artists who are literally bubbling with talent, but lack the space to show it to the world. Projects like this make these hurdles disappear and create new opportunities.&#8221;<\/p>\n<h2>On the\u00a0adidas XCHANGE platform<\/h2>\n<p>&#8220;I haven\u2019t had a lot of female painters around me before, and having the opportunity to work with so many interesting artists is key part of growing creatively \u2014 I\u2019m excited to have a creative environment where we can inspire each other.&#8221;<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":83863,"id":83863,"title":"00 Adidas XCHANGE","filename":"00-Adidas-XCHANGE.jpg","filesize":574915,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/00-Adidas-XCHANGE.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/adidas-xchange-atusa-jafari\/00-adidas-xchange\/","alt":"","author":"1","description":"","caption":"","name":"00-adidas-xchange","status":"inherit","uploaded_to":83857,"date":"2020-03-19 16:54:29","modified":"2020-03-19 16:54:29","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1024,"height":683,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/00-Adidas-XCHANGE.jpg","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/00-Adidas-XCHANGE.jpg","medium-width":1024,"medium-height":683,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/00-Adidas-XCHANGE.jpg","medium_large-width":1024,"medium_large-height":683,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/00-Adidas-XCHANGE.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/00-Adidas-XCHANGE.jpg","1536x1536-width":1024,"1536x1536-height":683,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/00-Adidas-XCHANGE.jpg","2048x2048-width":1024,"2048x2048-height":683,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/00-Adidas-XCHANGE.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/00-Adidas-XCHANGE.jpg","wpvr_mobile-width":1024,"wpvr_mobile-height":683}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"text_area","text_area":"<p><em>The health of artists, adidas partners and fellow human beings is a top priority for adidas. In light of the global spread of\u00a0 COVID-19 and the need to protect the adidas family, the team have had to close the XCHANGE space in Kreuzberg until further notice. Even though the studio will remain closed, adidas will continue to support the artists and remains committed to increasing the visibility of women in the art scene by working together.<\/em><\/p>\n<p><strong>CREDITS<\/strong><\/p>\n<p>Photography: <a href=\"https:\/\/www.instagram.com\/christiansen.lucas\/?hl=en\">Lucas Christiansen<\/a><br \/>\nStyling: Leonie Volk<br \/>\nHair and makeup: Victoria Reuter<br \/>\nPhotographer&#8217;s assistant: Max Zimmermann<\/p>\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>adidas XCHANGE: Atusa Jafari adidas XCHANGE: Atusa Jafari<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/adidas-xchange-atusa-jafari\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas XCHANGE: Atusa Jafari adidas XCHANGE: Atusa Jafari\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/adidas-xchange-atusa-jafari\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-19T17:21:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-29T09:10:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luka Terihaj\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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