{"id":83871,"date":"2020-03-21T09:59:34","date_gmt":"2020-03-21T09:59:34","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=83871"},"modified":"2020-04-06T09:18:10","modified_gmt":"2020-04-06T09:18:10","slug":"meet-the-berliners-reinventing-their-small-businesses-to-survive-the-coronavirus","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/meet-the-berliners-reinventing-their-small-businesses-to-survive-the-coronavirus\/","title":{"rendered":"Meet the Berliners reinventing their small businesses to survive the coronavirus"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":83873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[8,4568,10172,11855],"tags":[6987,34,15016,15142,1581,15143,15144,15145,15115,15141],"class_list":["post-83871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berlin","category-culture","category-film","category-news","tag-apotheke-perfume","tag-berlin","tag-coronavirus","tag-hand-sanitiser","tag-perfume","tag-quarantine","tag-self-isolation","tag-small-business","tag-social-distancing","tag-unit-26"],"acf":{"main_category":8,"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"Introducing the creative entrepreneurs, who have adapted their skills to get the city through the Covid-19 outbreak\u2014By Angela Waters","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":83873,"id":83873,"title":"WhatsApp Image 2020-03-20 at 12.56.50","filename":"WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","filesize":282608,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","link":"https:\/\/www.sleek-mag.com\/de\/article\/meet-the-berliners-reinventing-their-small-businesses-to-survive-the-coronavirus\/whatsapp-image-2020-03-20-at-12-56-50-2\/","alt":"","author":"1","description":"","caption":"","name":"whatsapp-image-2020-03-20-at-12-56-50-2","status":"inherit","uploaded_to":83871,"date":"2020-03-20 16:08:13","modified":"2020-03-20 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Image 2020-03-20 at 12.56.50","filename":"WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","filesize":282608,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","link":"https:\/\/www.sleek-mag.com\/de\/article\/meet-the-berliners-reinventing-their-small-businesses-to-survive-the-coronavirus\/whatsapp-image-2020-03-20-at-12-56-50-2\/","alt":"","author":"1","description":"","caption":"","name":"whatsapp-image-2020-03-20-at-12-56-50-2","status":"inherit","uploaded_to":83871,"date":"2020-03-20 16:08:13","modified":"2020-03-20 16:08:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1219,"height":1600,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","thumbnail-width":73,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","medium-width":1219,"medium-height":1600,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","medium_large-width":1219,"medium_large-height":1600,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","large-width":1219,"large-height":1600,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","1536x1536-width":1170,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","2048x2048-width":1219,"2048x2048-height":1600,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","trp-custom-language-flag-width":9,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-12.56.50-1.jpeg","wpvr_mobile-width":1219,"wpvr_mobile-height":1600}}],"settings":{"fit_width":"6","caption":"Photography by Pia Held. Courtesy of Apotheke Perfume"}},{"acf_fc_layout":"text_area","text_area":"

The coronavirus\u2014and the quarantine that has come with it\u2014has drastically changed life in Berlin. Rising spring temperatures usually draw the German capital\u2019s inhabitants out of their apartments, out to events and into shops in their droves, but owing to the global pandemic, Berliners\u2014just like millions of people the world over\u2014are staying inside, stocking up on necessities and trying to find ways to pass the time. While self-isolating and social distancing are the best bet to flatten the curve and to prevent health services from being overwhelmed,\u00a0 this also means that many creatives and small businesses are suffering financially as a result. Still, the city is nothing if not resourceful. SLEEK spoke to some of Berlin\u2019s creative entrepreneurs, who have adapted their skills to get the city through this crisis.<\/span><\/p>\n

Perfumer turned hand sanitiser producer<\/b><\/h2>\n"},{"acf_fc_layout":"images","gallery":[{"ID":83875,"id":83875,"title":"Image 1 with writing 1","filename":"Image-1-with-writing-1-e1584723380951.jpg","filesize":603458,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/Image-1-with-writing-1-e1584723380951.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/meet-the-berliners-reinventing-their-small-businesses-to-survive-the-coronavirus\/image-1-with-writing-1\/","alt":"","author":"1","description":"","caption":"","name":"image-1-with-writing-1","status":"inherit","uploaded_to":83871,"date":"2020-03-20 16:55:44","modified":"2020-03-20 16:56:32","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1440,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/Image-1-with-writing-1-e1584723380951.jpg","thumbnail-width":72,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/Image-1-with-writing-1-e1584723380951.jpg","medium-width":1440,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/Image-1-with-writing-1-e1584723380951.jpg","medium_large-width":1440,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/Image-1-with-writing-1-e1584723380951.jpg","large-width":1440,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/Image-1-with-writing-1-e1584723380951.jpg","1536x1536-width":1152,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/Image-1-with-writing-1-e1584723380951.jpg","2048x2048-width":1440,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/Image-1-with-writing-1-e1584723380951.jpg","trp-custom-language-flag-width":9,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/Image-1-with-writing-1-e1584723380951.jpg","wpvr_mobile-width":1440,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"6","caption":"Courtesy of Apotheke Perfume."}},{"acf_fc_layout":"text_area","text_area":"

For many of us, the coronavirus has been a learning experience, pushing at the limits of what we are capable of\u2014this can definitely be said for Jessica Hannan of Berlin\u2019s small-batch and custom perfumery,\u00a0<\/span>Apotheke Perfume<\/span><\/a>. As the city started to shutter its doors last week and gatherings were postponed or called-off, the British-born perfumer found herself sitting at home with enough stock for two cancelled events. At first, it seemed as though the wasted supplies would be chalked up to one of the losses of the disaster, but while conscientiously applying hand sanitiser, she realised that it smelled a lot like one of the main ingredients of perfume: alcohol. \u201cI looked up the ingredients in hand sanitiser and found out that the active ingredient was denatured ethanol, which is actually what is in perfume,\u201d Hannan says. \u201cIt is basically 100 percent proof vodka, but it has been denatured so it won\u2019t get you drunk. It just has to be above 70 percent to work.\u201d<\/span><\/p>\n

Hannan found that she could relatively easily make travel-sized hand sanitisers from her perfume supplies one\u2014of the reasons France commissioned luxury perfumers <\/span>Coty<\/span><\/a> and LVMH to switch over their scent production to hospital hand sanitisers last week\u2014but staying true to the Apotheke brand, her bottles also contain essential oils.<\/span><\/p>\n

\u201cEssential oils have anti-viral and antiseptic properties that most people don\u2019t know about,\u201d she says. \u201cBut also other things that are even more special and important right now, like calming properties. I put chamomile in mine which like the Uber Plus, if lavender is Uber\u2014 it is really calming and special.\u201d<\/span><\/p>\n

At first, Hannan was only going to make enough for her neighbours, but soon found herself inundated with requests from her immediate circle. In order to minimise risk, she packages her sanitisers\u2014as well aromatherapy oils\u2014while wearing gloves and a mask before putting them on her window sill for local customers to pick up on their way to the supermarket. While the perfumer is happy to produce hand sanitisers to help the voracious demand that has left most store-shelves empty of them, Hannan cautions that people should be washing their hands whenever they can and only relying on the portable disinfectant when they are out of the house.<\/span><\/p>\n

Fashion designer turned face mask maker<\/b><\/h2>\n"},{"acf_fc_layout":"images","gallery":[{"ID":83876,"id":83876,"title":"WhatsApp Image 2020-03-20 at 17.36.42","filename":"WhatsApp-Image-2020-03-20-at-17.36.42.jpeg","filesize":316203,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-17.36.42.jpeg","link":"https:\/\/www.sleek-mag.com\/de\/article\/meet-the-berliners-reinventing-their-small-businesses-to-survive-the-coronavirus\/whatsapp-image-2020-03-20-at-17-36-42\/","alt":"","author":"1","description":"","caption":"","name":"whatsapp-image-2020-03-20-at-17-36-42","status":"inherit","uploaded_to":83871,"date":"2020-03-20 16:58:31","modified":"2020-03-20 16:58:31","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1600,"height":1200,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-17.36.42.jpeg","thumbnail-width":128,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-17.36.42.jpeg","medium-width":1600,"medium-height":1200,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-17.36.42.jpeg","medium_large-width":1600,"medium_large-height":1200,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-17.36.42.jpeg","large-width":1600,"large-height":1200,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-17.36.42.jpeg","1536x1536-width":1536,"1536x1536-height":1152,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-17.36.42.jpeg","2048x2048-width":1600,"2048x2048-height":1200,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-17.36.42.jpeg","trp-custom-language-flag-width":16,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/03\/WhatsApp-Image-2020-03-20-at-17.36.42.jpeg","wpvr_mobile-width":1600,"wpvr_mobile-height":1200}}],"settings":{"fit_width":"10","caption":"Courtesy of the designer."}},{"acf_fc_layout":"text_area","text_area":"

As stocks of medical face masks have depleted worldwide, Berlin fashion designer and sewing teacher<\/span> Ylenia Gortan<\/span><\/a>a has turned to making the much sought after item amid the crisis.\u201cLike everyone else, I was panicking and thinking, \u2018What am I going to do we going to do now?\u2019\u201d she tells SLEEK. \u201cI heard that the masks are sold out, so I researched on how to make them and what material they were using in the Ppf2 ones that protect against the virus. I found the material in Bauhaus, the construction shop. I am improvising from there.\u201d<\/span><\/p>\n

While Gortana first started making her masks using fabric scraps for the covering, she has seen such a demand that she not only had to restock on fabric, but also has enlisted her studio mates from Kreuzberg\u2019s<\/span> Unit 26<\/span><\/a> to field some of the orders and encourages those with sewing skills to start their own productions. \u201cI don\u2019t even care about the money anymore, people really want them and need them so everyone who can make them should make them,\u201d she says.<\/span><\/p>\n

Although using a mask when making necessary public interactions can minimise risk, Gortana stresses that it is not a go-ahead to stop self-isolating and social distancing. \u201cThis is not a free pass to walk around without worries,\u201d she says. \u201cIt minimises things but it doesn\u2019t mean that you are safe.\u201d The designer also recommends following World Health Organisation<\/span> guidelines<\/span><\/a> for how to use masks, such as only touching the elastic parts and frequently cleaning it.<\/span><\/p>\n

Juice bar turned milkman-style delivery service<\/b><\/h2>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/B9r92W2HD35\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"

Food is something that is definitely on a lot of people\u2019s minds right now as shoppers empty the pasta and canned tomato aisles of grocery stores. Nutrition, however, has also come into focus. Back To the Roots, or Bttr<\/a>, a Kreuzberg juice, nut milk, and adaptogen cafe was faced with the challenge of supplying immune-boosting concoctions to their customers, without risking contact. This led them to digitalise fast and rely on bike messenger services to act as modern milk men, dropping off bottles on Berlin doorsteps without physical contact.<\/span><\/p>\n

\u201cIt happened pretty much overnight,\u201d Janne Kaas, Bttr\u2019s founder tells SLEEK. \u201cWhen the first news hit that this was going to be an aggressive virus people started ordering and since then it has exponentially increased.\u201d<\/span><\/p>\n

In order to deliver the juices, Kaas turned to the Crow Cycle Courier Collective,<\/a> which focuses on low-emission delivery, as well as sharing messengers with neighboring caf\u00e9,\u00a0Albatross<\/a>, which has also switched to a delivery system to avoid contact. But in order to keep the shop running, the staff has isolated into two teams that work together, taken extra sanitation measures and naturally, upped their intake of immune-boosting shots with turmeric and ginger.<\/span>\u00a0<\/span>\u201cWe\u2019re really grateful for the support,\u201d Kaas says. \u201cAnd I hope this means that the city\u2019s small businesses don\u2019t have to close.\u201d<\/span>\u00a0<\/span><\/p>\n

A lot of people are facing tough times during the coronavirus outbreak, but if you can afford to support local businesses take the time to check out their social media accounts to see if they have tailored their products and services for the quarantine.<\/span><\/p>\n"}]},"yoast_head":"\nMeet the Berliners reinventing their small businesses to survive the coronavirus Meet the Berliners reinventing their small businesses to survive the coronavirus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/meet-the-berliners-reinventing-their-small-businesses-to-survive-the-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the Berliners reinventing their small businesses to survive the coronavirus Meet the Berliners reinventing their small businesses to survive the coronavirus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/meet-the-berliners-reinventing-their-small-businesses-to-survive-the-coronavirus\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-21T09:59:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-06T09:18:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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