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In recent years, face masks and overalls have seen a surge in popularity as streetwear and workwear movements have cemented their position within the industry. The prospect of Prada making their own face masks and overalls three months ago would have had everyone from giddy hypebeasts to capital \u2018F\u2019 fashion snobs salivating, but now as the world attempts to cope with the pandemic, the move is an necessary one for healthcare, rather than for fashion.\u00a0<\/span><\/p>\n

Outside of China, Italy has been the nation worst hit by the virus, with <\/span>more than 5,500 Italians testing positive<\/a><\/span> for the virus everyday as reported at the weekend<\/span>. As governments and NGOs alike frantically attempt to respond to the pandemic, we have seen the fashion industry offer up its resources in an attempt to help flatten the curve.\u00a0<\/span><\/p>\n

Today, Prada said that they will keep the doors of its Perugia-based factory open, pledging to produce 110,000 face masks and 80,000 overalls for Italian healthcare workers, until at least 6 April.\u00a0<\/span>Prada\u2019s announcement comes on the tails of LVMH who have utilised their existing infrastructure to extend support to those in need\u2014its Givenchy, Guerlain and Dior <\/span>perfume <\/span>production lines are producing hand santiser<\/a> for French hospitals<\/span>. Prada Group has also <\/span>announced<\/span><\/a> that Miuccia Prada, along with the group\u2019s co-CEO and chairman, have personally donated to intensive care and resuscitation units in Milan hospitals.<\/span><\/p>\n"}]},"yoast_head":"\nPrada is producing masks and overalls to fight Italy\u2019s coronavirus outbreak Prada is producing masks and overalls to fight Italy\u2019s coronavirus outbreak<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/prada-is-producing-masks-and-overalls-to-fight-italys-coronavirus-outbreak\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada is producing masks and overalls to fight Italy\u2019s coronavirus outbreak Prada is producing masks and overalls to fight Italy\u2019s coronavirus outbreak\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/prada-is-producing-masks-and-overalls-to-fight-italys-coronavirus-outbreak\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-24T16:14:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-24T16:50:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luka Terihaj\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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