{"id":84881,"date":"2020-06-10T16:07:58","date_gmt":"2020-06-10T16:07:58","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=84881"},"modified":"2020-06-11T17:22:33","modified_gmt":"2020-06-11T17:22:33","slug":"no-berlin-fashion-week-is-not-moving-to-frankfurt","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/no-berlin-fashion-week-is-not-moving-to-frankfurt\/","title":{"rendered":"Nein, die Berlin Fashion Week zieht nicht nach Frankfurt um"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":84885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81,11855],"tags":[6960,19,8213,337,13099,6940,15371,15372,11386],"class_list":["post-84881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-news","tag-032c","tag-berlin-fashion-week","tag-gmbh","tag-mercedes-benz-fashion-week","tag-neonyt","tag-ottolinger","tag-premium-group","tag-seek","tag-stefano-pilati"],"acf":{"main_category":11855,"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"As two trade fair say goodbye to the German capital, SLEEK takes a look at what defines Berlin\u2019s fashion industry\u2014By Angela Waters","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":84885,"id":84885,"title":"Fashion-Council-Germany-Moods-7-1024x683","filename":"Fashion-Council-Germany-Moods-7-1024x683-1.jpg","filesize":84406,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7-1024x683-1.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/no-berlin-fashion-week-is-not-moving-to-frankfurt\/fashion-council-germany-moods-7-1024x683\/","alt":"","author":"1","description":"","caption":"","name":"fashion-council-germany-moods-7-1024x683","status":"inherit","uploaded_to":84881,"date":"2020-06-11 17:21:26","modified":"2020-06-11 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Council Germany Moods 7","filename":"Fashion-Council-Germany-Moods-7.jpg","filesize":568586,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/no-berlin-fashion-week-is-not-moving-to-frankfurt\/fashion-council-germany-moods-7-2\/","alt":"","author":"1","description":"","caption":"","name":"fashion-council-germany-moods-7-2","status":"inherit","uploaded_to":84881,"date":"2020-06-10 15:55:37","modified":"2020-06-10 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Council Germany Moods 7","filename":"Fashion-Council-Germany-Moods-7.jpg","filesize":568586,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/no-berlin-fashion-week-is-not-moving-to-frankfurt\/fashion-council-germany-moods-7-2\/","alt":"","author":"1","description":"","caption":"","name":"fashion-council-germany-moods-7-2","status":"inherit","uploaded_to":84881,"date":"2020-06-10 15:55:37","modified":"2020-06-10 15:55:37","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1500,"height":1000,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7.jpg","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7.jpg","medium-width":1500,"medium-height":1000,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7.jpg","medium_large-width":1500,"medium_large-height":1000,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7.jpg","large-width":1500,"large-height":1000,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7.jpg","1536x1536-width":1500,"1536x1536-height":1000,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7.jpg","2048x2048-width":1500,"2048x2048-height":1000,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/Fashion-Council-Germany-Moods-7.jpg","wpvr_mobile-width":1500,"wpvr_mobile-height":1000}}],"settings":{"fit_width":"10","caption":"Lutz Huelle AW18 at Berghain. Courtesy of Fashion Council Germany. "}},{"acf_fc_layout":"text_area","text_area":"<p>Local news was quick to <a href=\"https:\/\/premium-group.com\/en\/blog\/unveiling-the-unexpected\">pronounce<\/a> Berlin\u2019s fashion industry dead on Monday when two trade fair organisers, Premium Group and\u00a0Neonyt, announced their intentions to move to Germany\u2019s financial capital, Frankfurt. While the global struggle with Covid-19 has put an indefinite hold on international fashion presentations and cancelled the summer 2020 edition of Berlin Fashion Week, Germany\u2019s fashion core will remain in Berlin.<\/p>\n<p>First, the Berlin runways are not moving westwards. Although there are plans to create a Frankfurt Fashion Week, Mercedes Benz, which sponsors the catwalk\u2019s in Berlin\u2019s converted power station Kraftwerk, released a statement yesterday announcing their intentions to further develop the event, putting a focus on \u201chigh fashion labels\u201d from German-speaking regions and developing new talent. Second, there are aspects of Berlin Fashion Week that can\u2019t be moved, such as graduate collections from the city\u2019s four fashion design schools, which produce some of the week\u2019s most stunning shows, not to mention the club venues like <a href=\"https:\/\/www.sleek-mag.com\/article\/bts-uy-berghain\/\">Berghain<\/a> that host off-calendar presentations that merge fashion with the city\u2019s techno scene.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":84882,"id":84882,"title":"MorozewiczNadia_UYStudios_35_DSC0393","filename":"MorozewiczNadia_UYStudios_35_DSC0393.jpeg","filesize":213322,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_35_DSC0393.jpeg","link":"https:\/\/www.sleek-mag.com\/de\/article\/no-berlin-fashion-week-is-not-moving-to-frankfurt\/morozewicznadia_uystudios_35_dsc0393-2\/","alt":"","author":"1","description":"","caption":"","name":"morozewicznadia_uystudios_35_dsc0393-2","status":"inherit","uploaded_to":84881,"date":"2020-06-10 15:36:32","modified":"2020-06-10 15:36:32","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1371,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_35_DSC0393.jpeg","thumbnail-width":69,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_35_DSC0393.jpeg","medium-width":1371,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_35_DSC0393.jpeg","medium_large-width":1371,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_35_DSC0393.jpeg","large-width":1371,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_35_DSC0393.jpeg","1536x1536-width":1097,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_35_DSC0393.jpeg","2048x2048-width":1371,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_35_DSC0393.jpeg","trp-custom-language-flag-width":9,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_35_DSC0393.jpeg","wpvr_mobile-width":1371,"wpvr_mobile-height":1920}},{"ID":84883,"id":84883,"title":"MorozewiczNadia_UYStudios_33_DSC0366","filename":"MorozewiczNadia_UYStudios_33_DSC0366.jpeg","filesize":331290,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_33_DSC0366.jpeg","link":"https:\/\/www.sleek-mag.com\/de\/article\/no-berlin-fashion-week-is-not-moving-to-frankfurt\/morozewicznadia_uystudios_33_dsc0366-2\/","alt":"","author":"1","description":"","caption":"","name":"morozewicznadia_uystudios_33_dsc0366-2","status":"inherit","uploaded_to":84881,"date":"2020-06-10 15:36:57","modified":"2020-06-10 15:36:57","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1371,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_33_DSC0366.jpeg","thumbnail-width":69,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_33_DSC0366.jpeg","medium-width":1371,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_33_DSC0366.jpeg","medium_large-width":1371,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_33_DSC0366.jpeg","large-width":1371,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_33_DSC0366.jpeg","1536x1536-width":1097,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_33_DSC0366.jpeg","2048x2048-width":1371,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_33_DSC0366.jpeg","trp-custom-language-flag-width":9,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2020\/06\/MorozewiczNadia_UYStudios_33_DSC0366.jpeg","wpvr_mobile-width":1371,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"4","caption":"UY Studio's Berghein presentation during Berlin Fashion Week 2019. Photography by Nadia Morozewicz."}},{"acf_fc_layout":"text_area","text_area":"<p>Still, Berlin\u2019s significance for the fashion industry is only partially told at its fashion week. When it comes to the city\u2019s internationally revered fashion designers, they choose to keep studios in Berlin while putting on runway shows at more established fashion weeks that are better attended by international buyers and press. Ottolinger and GmbH, two brands that have built themselves around the identity of the German capital, host their runways in Paris, while O32c has roaming presentations\u2014its first in <a href=\"https:\/\/www.sleek-mag.com\/article\/032c-cosmic-workshop\/\">London<\/a> and second in Paris. Stefano Pilati, the former creative director of YSL, specifically chose Berlin to be the birthplace of his counter-luxury label Random Identities, which staged its latest runway at Milan\u2019s Pitti Oumo trade fair. Other fashion platforms have also popped up in the city, such as <a href=\"https:\/\/www.sleek-mag.com\/article\/reference-festival\/\">Reference Festival<\/a>, which brought brands like Comme des Gar\u00e7ons, Martine Rose, O32c and Dover Street Market to Berlin last summer with a hybrid fashion-art festival that mixed local talent with international players.<\/p>\n<p>The Premium, Seek and Neonyt trade fairs that will be moving to Frankfurt for Summer 2021 are much more commercial than the fashion Berlin is known for locally, as well as internationally, and therefore may be better suited to a financial centre that is more representative of the German market. The <a href=\"https:\/\/www.sleek-mag.com\/article\/podcast-01\/\">Fashion Tech Conference<\/a> is the aspect most likely to be missed by the city as it provided a platform for digital creatives in Berlin, such as Johanna Jakowska, Asaaf Reeb and the SELAM X collective that work at the forefront of virtual fashion.<\/p>\n<p>There is a revenue aspect to Berlin Fashion Week that the city should not ignore. The\u00a0<a href=\"https:\/\/www.welt.de\/icon\/mode\/article209213933\/Modemessen-gehen-nach-Frankfurt-Und-damit-triumphiert-in-Berlin-die-Provinzialitaet.html\">70,000<\/a> visitors that come for fashion week bring in an income of 120 million euro\u2014which will be hit by the loss of the Premium Group.\u00a0Considering the international interest in Berlin as a place where trends and technology are born, it would be smart for the city\u2019s government to invest in the innovative platforms, creative spaces and artists that are responsible for the global fascination with Berlin.<\/p>\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>No, Berlin Fashion Week is not moving to Frankfurt No, Berlin Fashion Week is not moving to Frankfurt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/no-berlin-fashion-week-is-not-moving-to-frankfurt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No, Berlin Fashion Week is not moving to Frankfurt No, Berlin Fashion Week is not moving to Frankfurt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/no-berlin-fashion-week-is-not-moving-to-frankfurt\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-10T16:07:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-11T17:22:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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