{"id":85062,"date":"2020-07-07T16:00:16","date_gmt":"2020-07-07T16:00:16","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=85062"},"modified":"2020-07-07T16:00:16","modified_gmt":"2020-07-07T16:00:16","slug":"aiel-ar-video-project-empowering-kazakh-women-to-speak-up","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/aiel-ar-video-project-empowering-kazakh-women-to-speak-up\/","title":{"rendered":"\u201cAIEL\u201d is the AR video project empowering Kazakh women to speak 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Courtesy of Aya Shalkar. "}},{"acf_fc_layout":"text_area","text_area":"

Sometimes all it takes is to be brave. To speak up so that other people may feel seen. This is exactly what Kazakhstan-born Vienna-based artist <\/span>Aya Shalkar<\/span><\/a> did in order to make women around the world challenge the views and traditions of conservative societies. By dedicating her graduate project <\/span>AIEL<\/span><\/i> to women\u2019s lives and rights in Kazakhstan and Central Asia, the 24-year-old graphic designer sparks new and often \u201cforbidden\u201d conversations about oppression in her homeland.\u00a0<\/span><\/p>\n

Born in the midst of the pandemic, what was initially planned as an exhibition evolved into six videos, shot on iPhone and manipulated with AR graphics, featuring Shalkar herself. Covering everything from forced marriage and domestic abuse, to sexism and workplace discrimination, <\/span>AIEL\u2014<\/span><\/i>which is the Kazakh word for \u201cwoman\u201d\u2014questions bygone traditions by using ethnic references from Central Asia and clashing Instagram aesthetics to spread much-needed awareness.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/CCGcgmOFRNP\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"

\u201cWhat\u2019s interesting to me is that the oppression of women in Kazakhstan often ends up being practised in the disguise of \u2018tradition\u2019,\u201d says Shalkar,who maintains a strong connection to her roots and culture. It\u2019s no secret, however, that Kazakhstan\u2019s society is quite conservative. \u201cH<\/span>alf of Kazakhstan\u2019s population believes women don\u2019t belong in positions of power and should be excluded from political and economical conversations,\u201d she notes. <\/span>\u201cThere is even a proverb in Kazakh saying \u2018A movement started by a woman is destined to fail\u2019.\u201d<\/span><\/p>\n

Although Shalkar was born into a progressive family who never shamed her for being who she is, dressing a certain way or studying abroad, unfortunately, many girls in Kazakhstan and in neighbouring countries grow up in much more oppressive environments, especially in rural areas. \u201cFor centuries, before Kazakhstan joined the Soviet Union, girls were not allowed to go to school or get any kind of higher education,\u201d says Shalkar. \u201cIt surely created an imbalance in the perception of female abilities, but times have changed and today women in my country are more likely to have a degree compared to men.\u201d\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/CCGbyKTl94b\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"

There is and always has been a huge pressure on girls and women to behave in a decorous fashion, no matter what country. It\u2019s a fact that reflects the feedback of <\/span>AIEL<\/span><\/i> thus far. The majority of comments express gratitude that the campaign is shining a light on women\u2019s experiences of discrimination and sexism, but still, there has been some backlash\u2014mostly from men\u2014who refuse to understand that not all traditions need to be maintained, especially if they put someone\u2019s basic rights at stake. \u201cI believe we must constantly question the old ways and their relevance in our times,\u201d says Shalkar. \u201cAnd if that means giving up some of them, we should not hesitate to put them on the history bookshelf. There are many other beautiful traditions that can be practised to preserve our culture.\u201d\u00a0<\/span><\/p>\n

Women from Central Asia are often immensely underestimated and underrepresented in many aspects, which is one of many reasons why the project is so important. \u201cWe have a rich history of many generations of strong and brilliant women, who often happen to be silenced by stigma and oppression,\u201d explains Shalkar. \u201cFrom our great-grandmas who survived the hardest times to strong modern women nailing so many of today\u2019s challenges\u2014I am proud to be a Kazakh woman and to carry that heritage with me, while consciously doing my part to shape the future we are heading towards too.\u201d<\/span><\/p>\n"},{"acf_fc_layout":"instagram","code":"https:\/\/www.instagram.com\/p\/CCGb8yzFk5O\/","settings":{"width":"10"}},{"acf_fc_layout":"text_area","text_area":"

You can follow the project on Aya Shalkar’s Instagram here<\/a>. More information on her website here<\/a>.\u00a0<\/em><\/p>\n"}]},"yoast_head":"\n\u201cAIEL\u201d is the AR video project empowering Kazakh women to speak up \u201cAIEL\u201d is the AR video project empowering Kazakh women to speak up<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/aiel-ar-video-project-empowering-kazakh-women-to-speak-up\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cAIEL\u201d is the AR video project empowering Kazakh women to speak up \u201cAIEL\u201d is the AR video project empowering Kazakh women to speak up\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/aiel-ar-video-project-empowering-kazakh-women-to-speak-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-07T16:00:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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