{"id":87312,"date":"2021-01-27T12:45:16","date_gmt":"2021-01-27T12:45:16","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=87312"},"modified":"2021-01-28T10:52:44","modified_gmt":"2021-01-28T10:52:44","slug":"why-is-fashion-taking-an-instagram-detox","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/why-is-fashion-taking-an-instagram-detox\/","title":{"rendered":"Warum g\u00f6nnt sich die Modewelt gerade eine 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With the launch of Instagram\u2019s shopping feature alongside an already persistent array of adverts, the app has been criticised for becoming more reminiscent of an online mall than the social platform it began as. Why is it that some brands have decided to, digitally, close up shop? Earlier this month, Bottega Veneta vanished from the app entirely, bringing into question whether a brand needs to continue on the more traditional platforms in order to maintain relevancy.<\/span><\/p>\n

The rise in influencer marketing would suggest so. As of July 2020, <\/span>more than half of people on earth now use social media<\/span><\/a>, convincing<\/span> 91% of marketers that influencers are an effective use of budget<\/span><\/a>. While the pandemic kept us at home and on our phones, influencer marketing further cemented itself as an integral element in commercial strategy, <\/span>with Instagram being the leading platform for influencer marketing investment<\/span><\/a>. <\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":87320,"id":87320,"title":"IMG_6586","filename":"IMG_6586.jpg","filesize":161742,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/IMG_6586.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/why-is-fashion-taking-an-instagram-detox\/img_6586\/","alt":"","author":"1","description":"","caption":"","name":"img_6586","status":"inherit","uploaded_to":87312,"date":"2021-01-27 10:13:50","modified":"2021-01-27 10:13:50","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":720,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/IMG_6586.jpg","thumbnail-width":128,"thumbnail-height":72,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/IMG_6586.jpg","medium-width":1280,"medium-height":720,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/IMG_6586.jpg","medium_large-width":1280,"medium_large-height":720,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/IMG_6586.jpg","large-width":1280,"large-height":720,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/IMG_6586.jpg","1536x1536-width":1280,"1536x1536-height":720,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/IMG_6586.jpg","2048x2048-width":1280,"2048x2048-height":720,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/IMG_6586.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":10,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/IMG_6586.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":720}},{"ID":87325,"id":87325,"title":"@jennayayay","filename":"@jennayayay.jpg","filesize":141357,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/@jennayayay.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/why-is-fashion-taking-an-instagram-detox\/jennayayay\/","alt":"","author":"1","description":"","caption":"","name":"jennayayay","status":"inherit","uploaded_to":87312,"date":"2021-01-27 10:15:09","modified":"2021-01-27 10:15:09","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":720,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/@jennayayay.jpg","thumbnail-width":128,"thumbnail-height":72,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/@jennayayay.jpg","medium-width":1280,"medium-height":720,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/@jennayayay.jpg","medium_large-width":1280,"medium_large-height":720,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/@jennayayay.jpg","large-width":1280,"large-height":720,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/@jennayayay.jpg","1536x1536-width":1280,"1536x1536-height":720,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/@jennayayay.jpg","2048x2048-width":1280,"2048x2048-height":720,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/@jennayayay.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":10,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/@jennayayay.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":720}}],"settings":{"fit_width":"6","caption":"Sandy Liang's Digital Pop-Up Shop held via Animal Crossing. Courtesy Sandy Liang."}},{"acf_fc_layout":"text_area","text_area":"

Meanwhile, TikTok collected a flurry of new users,<\/span> surpassing more than 91 million US users by June 2020<\/span><\/a>. Naturally, brands have joined them, with <\/span>Celine <\/span>presenting its SS21 collection on the app<\/span><\/a>. Beauty brands like <\/span>Mac Cosmetic<\/span><\/a> have capitalised on the popularity of beauty makeover videos and cult favourite <\/span>Crocs<\/span><\/a>, <\/span>launched an original song on the app for their \u201cStrap Back\u201d products<\/span><\/a>.\u00a0<\/span><\/p>\n

As brands and designers look for alternative platforms away from the commercialised nature of Instagram and embrace the future of video content, TikTok has become an obvious choice. Its popularity, however, means it\u2019s already a mainstream one. That\u2019s where more subversive platforms like Nintendo\u2019s <\/span>Animal Crossing<\/span><\/i> come into play. The wildly popular game saw a number of fashion crossovers during quarantine, including fashion designer <\/span>Sandy Liang<\/span><\/a>\u2019s <\/span>digital pop-up shop<\/span><\/a>, attracting <\/span>almost 100 users in line at one point for her digital recreations.<\/span><\/p>\n"},{"acf_fc_layout":"gallery","gallery":[{"ID":87331,"id":87331,"title":"Grindr Faves","filename":"Grindr-Faves.jpeg","filesize":123142,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/Grindr-Faves.jpeg","link":"https:\/\/www.sleek-mag.com\/de\/article\/why-is-fashion-taking-an-instagram-detox\/grindr-faves\/","alt":"","author":"1","description":"","caption":"","name":"grindr-faves","status":"inherit","uploaded_to":87312,"date":"2021-01-27 10:18:36","modified":"2021-01-27 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Tay","filename":"Grindr-Tay.jpeg","filesize":102345,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/Grindr-Tay.jpeg","link":"https:\/\/www.sleek-mag.com\/de\/article\/why-is-fashion-taking-an-instagram-detox\/grindr-tay\/","alt":"","author":"1","description":"","caption":"","name":"grindr-tay","status":"inherit","uploaded_to":87312,"date":"2021-01-27 10:18:54","modified":"2021-01-27 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Tennent's Graduate collection showcased via Grindr. Courtesy Rob Tennent."}},{"acf_fc_layout":"text_area","text_area":"

As with many new ideas, by the end of 2020, the cute Animal Crossing collabs had become tired, opening the door for creative uses of other newer platforms and technologies. The invite-only app that\u2019s still in its pilot phase, Clubhouse, provides a newer opportunity, <\/span>launching a \u201cCreator Pilot Program\u201d<\/span><\/a> with more than 40 Clubhouse influencers who represent a new class of online fame. While designers and brand owners are already on the platform, the ways in which marketers can utilise a voice-only platform is still largely yet to be seen.\u00a0<\/span><\/p>\n

Then there are the emerging designers who, without a marketing budget, are creating their own innovative ways to utilise unexpected apps for their designs. For New Zealand-based designer <\/span>Rob Tennent<\/span><\/a> this meant showing his graduate collection on Grindr, casting his friends as models, and creating a “gay online store” on the hookup app that lasted as a one-day presentation.<\/span><\/p>\n"},{"acf_fc_layout":"blockquote","text":"\u201cMy collection was designed and catered to gay and queer men so I thought it would be fitting to use a gay dating app\u201d.","source":""},{"acf_fc_layout":"images","gallery":[{"ID":87330,"id":87330,"title":"D6F5BCF9-C27A-47DB-8427-F639944AA698-FF13315E-1481-4234-A553-533D41B0055F","filename":"D6F5BCF9-C27A-47DB-8427-F639944AA698-FF13315E-1481-4234-A553-533D41B0055F.jpeg","filesize":507720,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/D6F5BCF9-C27A-47DB-8427-F639944AA698-FF13315E-1481-4234-A553-533D41B0055F.jpeg","link":"https:\/\/www.sleek-mag.com\/de\/article\/why-is-fashion-taking-an-instagram-detox\/d6f5bcf9-c27a-47db-8427-f639944aa698-ff13315e-1481-4234-a553-533d41b0055f\/","alt":"","author":"1","description":"","caption":"","name":"d6f5bcf9-c27a-47db-8427-f639944aa698-ff13315e-1481-4234-a553-533d41b0055f","status":"inherit","uploaded_to":87312,"date":"2021-01-27 10:18:16","modified":"2021-01-27 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Tennent's Graduate collection. Courtesy Rob Tennent."}},{"acf_fc_layout":"text_area","text_area":"

\u201cWhen our lecturers told us we had to have an online aspect in order to graduate, I realised many people would be using Instagram or Tumblr\u201d, Tennent explains. \u201cMy collection was designed and catered to gay and queer men so I thought it would be fitting to use a gay dating app\u201d. While the app does have advertisements, this was the first time it had been used to showcase a collection. The colossal popularity of dating apps as a whole has seen a gradual integration of its model with shopping features. Take <\/span>Mada<\/span><\/a>, for example, a new app that\u2019s been dubbed the \u201cTinder of shopping\u201d.<\/span><\/p>\n

Tennent believes that Instagram businesses can be helpful for brands who are starting out, saying that sales for his first book in 2018 relied heavily on Instagram. \u201cI don\u2019t know if it makes me feel inspired because that\u2019s not what Instagram was in the first place\u201d. He hopes Instagram will adjust its algorithm to cater and help small designers \u201crather than making them feel forgotten\u201d and says Twitter remains his personal platform of choice. <\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":87314,"id":87314,"title":"6","filename":"6-e1611741971866.jpg","filesize":498114,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/6-e1611741971866.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/why-is-fashion-taking-an-instagram-detox\/6-15\/","alt":"","author":"1","description":"","caption":"","name":"6-15","status":"inherit","uploaded_to":87312,"date":"2021-01-27 10:03:13","modified":"2021-01-27 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10:05:27","modified":"2021-01-27 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10:02:12","modified":"2021-01-27 10:02:12","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1500,"height":1875,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/5-e1611741957566.jpg","thumbnail-width":77,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/5-e1611741957566.jpg","medium-width":1500,"medium-height":1875,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/5-e1611741957566.jpg","medium_large-width":1500,"medium_large-height":1875,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/5-e1611741957566.jpg","large-width":1500,"large-height":1875,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/5-e1611741957566.jpg","1536x1536-width":1229,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/5-e1611741957566.jpg","2048x2048-width":1500,"2048x2048-height":1875,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/5-e1611741957566.jpg","trp-custom-language-flag-width":10,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/01\/5-1639x2048.jpg","wpvr_mobile-width":1639,"wpvr_mobile-height":2048}}],"settings":{"fit_width":"4","caption":"Happy99 Digital Clothing Collection. Courtesy Happy99."}},{"acf_fc_layout":"text_area","text_area":"

With smaller brands and creatives often feeling unsupported by Instagram\u2019s advertising-heavy algorithm, many have opted to instead approach the app differently rather than deleting it altogether. This is evident across the digital clothing space, where <\/span>brands like Happy99 launch digital pieces<\/span><\/a> on Instagram with the idea that liking a picture or engaging it, is itself a means of consumption. Scandinavian retailer Carlings also launched a collection that only exists digitally, <\/span>photoshopping the pieces onto influencers to spread the word about the collection<\/span><\/a>.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"blockquote","text":"Smaller brands and creatives often feel unsupported by Instagram\u2019s advertising-heavy algorithm.","source":""},{"acf_fc_layout":"text_area","text_area":"

There\u2019s also the opportunity for brands to utilise features available on the app, like live streaming, and instead, push their customers or fans to other lesser-known platforms. <\/span>UpLive<\/span><\/a>, an independent video-centric live social app, will be the host of <\/span>The New York Fashion Week Talent Awards<\/span><\/a> this month, an annual event that aims to select and reward the most talented fashion personalities from around the world. \u201cWhile streaming is on the rise, I would not say that live streaming will replace everything else\u201d, anticipates <\/span>Vivian Li, the Project Manager for UpLive’s New York Fashion Week Talent Awards 2021. \u201cI think it\u2019s just going to provide an additional way for people to communicate post-pandemic\u201d.\u00a0<\/span><\/p>\n

While brands and designers are venturing away from traditional social platforms in an effort to avoid the monotony of lookbook images posted on a feed of other lookbook images, their efforts ultimately end up being shared on Instagram, from <\/span>fit-pic accounts<\/span><\/a> celebrating Animal Crossing\u2019s fashion moments to the promotion of events on other platforms. <\/span>This makes <\/span>Bottega Veneta\u2019s move a bold one, perhaps only possible for a brand so well-established. <\/span>For <\/span>small businesses and emerging designers, it seems the <\/span>monopoly of power that Facebook has in the market means designers are still at the mercy of an ever-changing algorithm.<\/span><\/p>\n"}]},"yoast_head":"\nWhy is Fashion taking an Instagram detox? Why is Fashion taking an Instagram detox?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/why-is-fashion-taking-an-instagram-detox\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is Fashion taking an Instagram detox? 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