{"id":87712,"date":"2021-02-26T16:31:14","date_gmt":"2021-02-26T16:31:14","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=87712"},"modified":"2021-02-26T16:45:08","modified_gmt":"2021-02-26T16:45:08","slug":"welcoming-the-return-of-catalogue-shopping","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/welcoming-the-return-of-catalogue-shopping\/","title":{"rendered":"Wir freuen uns \u00fcber die R\u00fcckkehr des Katalogshoppings"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":272,"featured_media":87716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[16040,16041],"class_list":["post-87712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-catalogue-shopping","tag-ecommerce"],"acf":{"main_category":81,"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"E-shops like That Looks are bringing back the beloved 1990s shopping catalogue approach. Here\u2019s what it could mean for the future of the fashion industry. \u2014 By Laura Pitcher","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":87716,"id":87716,"title":"THATLOOKS_SUPERFREAKY_ACAM_1710_1200x","filename":"THATLOOKS_SUPERFREAKY_ACAM_1710_1200x.jpg","filesize":193857,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1710_1200x.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/welcoming-the-return-of-catalogue-shopping\/thatlooks_superfreaky_acam_1710_1200x\/","alt":"","author":"1","description":"","caption":"","name":"thatlooks_superfreaky_acam_1710_1200x","status":"inherit","uploaded_to":87712,"date":"2021-02-26 16:13:07","modified":"2021-02-26 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images courtesy That Looks."}},{"acf_fc_layout":"text_area","text_area":"

If you\u2019re on TikTok you\u2019ll know that Gen Z is obsessed with <\/span>Y2K Fashion<\/span><\/a> and \u2018<\/span>90s culture<\/span><\/a>. However, while current trends may be nostalgic, our shopping habits are not. Overconsumption is on the rise, with experts predicting that by 2050, <\/span>the fashion industry will be responsible for 26% of human CO2 emissions<\/span><\/a>.<\/span><\/p>\n

For one brand, New Zealand-based e-shop <\/span>That Looks<\/span><\/a>, <\/span><\/i>the \u201cthrowback\u201d is less about reviving a specific style and more about reviving a truly momentous era in fashion history: the catalogue shop. The brand\u2019s founder, <\/span>Becca Haeger<\/span><\/a>, is creating a \u201cshoppable portfolio\u201d by compiling a meticulous selection of pieces for a forward-thinking closet \u2014 in other words, a catalogue shopping experience for a new tech-savvy audience. <\/span><\/p>\n

Currently, the <\/span>16-look collection<\/span><\/a> is made in collaboration with independent and emerging brands and designers, hoping to provide their audience with styling suggestions for timeless pieces that are \u201cmade to last\u201d. While you can purchase the outfit as a set, you can also buy individual pieces. <\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":87717,"id":87717,"title":"THATLOOKS_SUPERFREAKY_ACAM_2322_1200x","filename":"THATLOOKS_SUPERFREAKY_ACAM_2322_1200x.jpg","filesize":111688,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_2322_1200x.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/welcoming-the-return-of-catalogue-shopping\/thatlooks_superfreaky_acam_2322_1200x\/","alt":"","author":"1","description":"","caption":"","name":"thatlooks_superfreaky_acam_2322_1200x","status":"inherit","uploaded_to":87712,"date":"2021-02-26 16:13:11","modified":"2021-02-26 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always wished I could get the whole look, as I saw it, and realised that nothing like that really existed.","source":""},{"acf_fc_layout":"text_area","text_area":"

\u201cI have always loved browsing magazines and online, and been fascinated with the way outfits are put together\u201d, explains Haeger. \u201cI always wished I could get the whole look, as I saw it, and realised that nothing like that really existed\u201d. She says while the initial idea for That Looks was born from this idea of creating an intimately curated shoppable portfolio, she subsequently discovered it could also be a way to introduce people to the makers of their clothes and highlight small businesses. <\/span><\/p>\n

Intentionally reinventing catalogue shopping was not the aim for Haeger, who noted that she was too young to experience it in its heyday, but was inspired by magazines nonetheless. The purpose was to take \u201cthe hard work out of shopping\u201d by having everything you see in an editorial image for sale. Each That Looks collection is curated and collaborated on with Haeger\u2019s friends, beginning with a theme and building the collection from there. With the last collection, \u2018That Looks Cosy\u2019 an emphasis was placed on creating garments that embodied both warmth and comfort whilst New Zealand went through lockdown last year.\u00a0<\/span><\/p>\n

The process is slow by design, with sustainability at the forefront of the brand\u2019s focus. Haeger says many of her designers offer made-to-order items or use vintage and deadstock fabrics. \u201cI also offer samples and past season items, which I think challenges the idea of \u2018trends\u2019 and \u2018seasons\u2019\u201d, she says. \u201cI have always shopped a lot of second-hand and small designer brands, and I am forever conscious and aware of my impacts on this earth, so I hope to encourage the idea of a \u201cforever wardrobe\u201d, buying quality, and cherishing and taking care of the items we truly love\u201d.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":87715,"id":87715,"title":"THATLOOKS_SUPERFREAKY_ACAM_1651_1200x","filename":"THATLOOKS_SUPERFREAKY_ACAM_1651_1200x.jpg","filesize":270230,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1651_1200x.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/welcoming-the-return-of-catalogue-shopping\/thatlooks_superfreaky_acam_1651_1200x\/","alt":"","author":"1","description":"","caption":"","name":"thatlooks_superfreaky_acam_1651_1200x","status":"inherit","uploaded_to":87712,"date":"2021-02-26 16:13:02","modified":"2021-02-26 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16:12:48","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1519_1200x.jpg","thumbnail-width":96,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1519_1200x.jpg","medium-width":1200,"medium-height":1200,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1519_1200x.jpg","medium_large-width":1200,"medium_large-height":1200,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1519_1200x.jpg","large-width":1200,"large-height":1200,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1519_1200x.jpg","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1519_1200x.jpg","2048x2048-width":1200,"2048x2048-height":1200,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1519_1200x.jpg","trp-custom-language-flag-width":12,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1519_1200x.jpg","wpvr_mobile-width":1200,"wpvr_mobile-height":1200}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"blockquote","text":"The online retail experience is missing the story-telling element that catalogues once upheld.","source":""},{"acf_fc_layout":"text_area","text_area":"

Haeger says her dream would be to create a travelling overseas showroom space, hyperaware that in-person retail has taken a backseat since the onset of online shopping \u2014 this trajectory has only been amplified due to Covid. \u201cI see the future of shopping becoming a lot more personalised, the market is so saturated and attention spans are short, so it does take something special to draw people in\u201d. She asserts that \u201cpeople really do like to invest in an experience, and something curated for them. I hope to see a rise in made-to-order brands, which reduces waste and makes things a lot more special.\u201d<\/span><\/p>\n

Erza Nicaj, Culture Editor at trend forecasting agency <\/span>Fashion Snoops<\/span><\/a>, concurs with the suggestion that there is a general growing interest in slow fashion. \u201cIn addition to stronger eco-behaviours, the pandemic left us seeking the pleasures of simpler times, one characterised by mood boards and playfulness\u201d. Honing in on the crux of the issue, Nicaj believes that \u201cthe online retail experience is missing the story-telling element that catalogues once upheld\u201d. She predicts that brands aligning with new \u201ceco-virtuous consumers\u201d will succeed in the post-Covid retail landscape. Guiding customers to recontextualise past-season items by pairing them with something new, gears the relationship for the long-term.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":87721,"id":87721,"title":"THATLOOKS_SUPERFREAKY_ACAM_1447_1200x","filename":"THATLOOKS_SUPERFREAKY_ACAM_1447_1200x.jpg","filesize":186295,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1447_1200x.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/welcoming-the-return-of-catalogue-shopping\/thatlooks_superfreaky_acam_1447_1200x\/","alt":"","author":"1","description":"","caption":"","name":"thatlooks_superfreaky_acam_1447_1200x","status":"inherit","uploaded_to":87712,"date":"2021-02-26 16:28:35","modified":"2021-02-26 16:28:35","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1447_1200x.jpg","thumbnail-width":96,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1447_1200x.jpg","medium-width":1200,"medium-height":1200,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1447_1200x.jpg","medium_large-width":1200,"medium_large-height":1200,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1447_1200x.jpg","large-width":1200,"large-height":1200,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1447_1200x.jpg","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1447_1200x.jpg","2048x2048-width":1200,"2048x2048-height":1200,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1447_1200x.jpg","trp-custom-language-flag-width":12,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/02\/THATLOOKS_SUPERFREAKY_ACAM_1447_1200x.jpg","wpvr_mobile-width":1200,"wpvr_mobile-height":1200}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"text_area","text_area":"

While there\u2019s no denying that the way we shop has changed for good, <\/span>with e-commerce sales predicted<\/a> to reach 14.4% of all U.S. retail spending this year and 19.2% by 2024<\/span>, <\/span>we\u2019re also currently consuming and discarding<\/a> more outfits than ever before<\/span>. In fact, the fashion industry is predicted to be responsible<\/a> for <\/span>a quarter of the earth\u2019s climate budget by 2050 if it continues its projected growth<\/span>. With this in mind, will more personalised shopping experiences like That Looks aid fashion in addressing its ecological issues?<\/span><\/p>\n

Aja Barber<\/span><\/a>, a writer and consultant focusing on fashion\u2019s intersections with feminism, race, and colonisation, thinks made-to-measure clothing will play an integral role in creating a more sustainable future. \u201cThere’s less waste involved and it’s a great way to be inclusive of many different shapes and sizes\u201d, she says. For Barber, made-to-measure orders give her that same satisfaction of receiving such an intentional purchase.\u201cI do personally miss catalogue shopping. I miss the delayed satisfaction of waiting excitedly for your much-anticipated purchase\u201d.\u00a0<\/span><\/p>\n

It\u2019s clear our current model of overconsumption won\u2019t be fixed by one trend or store alone, however, it\u2019s also evident that the planet would improve if the growing interest in slow fashion took us back to a consumption model before <\/span>single-use Instagram outfits<\/span><\/a>. That Looks<\/span> proves that shopping with longer-term intentions can look appealing and there\u2019s no doubt that it won\u2019t be the last venture to try and add more storytelling and personalisation to the fashion industry. For the sake of the planet, we can only hope it\u2019s just the start of a full-on catalogue and made-to-order shopping revival.<\/span><\/p>\n"},{"acf_fc_layout":"text_area","text_area":"

Explore the current collections available via That Looks’ shopping portfolio here<\/a>.<\/em><\/p>\n"}]},"yoast_head":"\nWelcoming the return of catalogue shopping Welcoming the return of catalogue shopping<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/welcoming-the-return-of-catalogue-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcoming the return of catalogue shopping Welcoming the return of catalogue shopping\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/welcoming-the-return-of-catalogue-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-26T16:31:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-26T16:45:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Pitcher\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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