{"id":87952,"date":"2021-03-19T09:53:17","date_gmt":"2021-03-19T09:53:17","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=87952"},"modified":"2021-03-19T11:46:04","modified_gmt":"2021-03-19T11:46:04","slug":"for-visual-artist-sarah-coleman-a-concept-is-what-scares-people-the-most","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/for-visual-artist-sarah-coleman-a-concept-is-what-scares-people-the-most\/","title":{"rendered":"F\u00fcr die bildende K\u00fcnstlerin Sarah Coleman ist ein Konzept das, was den Menschen am meisten Angst 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inspiring conversation about democracy in art, the realities behind the redesigning of a luxury boutique and the magic of up-cycling as rescuing. \u2013 By Anna Giulia Bevilacqua","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":87956,"id":87956,"title":"10_Fendi & SarahColeman-for Miami Design District 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& SarahColeman-for Miami Design District boutique","filename":"01_Fendi-SarahColeman-for-Miami-Design-District-boutique-e1616409164566.jpg","filesize":948988,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/03\/01_Fendi-SarahColeman-for-Miami-Design-District-boutique-e1616409164566.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/for-visual-artist-sarah-coleman-a-concept-is-what-scares-people-the-most\/01_fendi-sarahcoleman-for-miami-design-district-boutique\/","alt":"","author":"1","description":"","caption":"","name":"01_fendi-sarahcoleman-for-miami-design-district-boutique","status":"inherit","uploaded_to":87952,"date":"2021-03-18 14:53:19","modified":"2021-03-22 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images courtesy Fendi"}},{"acf_fc_layout":"text_area","text_area":"

Silvia Venturini Fendi<\/a>, representing the family that founded the historic Italian luxury fashion house, is known for her support and endless curiosity in collaborating with artists and designers from \u2018the outside\u2019, experimenting with their view on the brand and the world. The latest addition to the list is Sarah Coleman<\/a>, a young visual artist known for combining high luxury with everyday items and producing unique works of art.<\/p>\n

Recently, her latest challenge was to redesign Fendi<\/a>\u2019s iconic Miami Design District boutique<\/a>. The key element of the collaboration turned out to be the distortions of the logos and prints designed by Karl Lagerfeld, which, surprisingly, were rendered using a phone-app. As a result of this project, Coleman also created three exclusive Peekaboo<\/a> I See U bags, with one of them being the first to glow in the dark, a feature that had previously been overlooked. Speaking to the artist via Zoom, Coleman, with her big glasses and a little mascot appearing from time to time in the frame, listens carefully, questioning herself. Her answers are confident and genuine.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":87964,"id":87964,"title":"01_FENDI ft Sarah Coleman_Miami Design District boutique","filename":"01_FENDI-ft-Sarah-Coleman_Miami-Design-District-boutique-e1616408763760.jpg","filesize":951794,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/03\/01_FENDI-ft-Sarah-Coleman_Miami-Design-District-boutique-e1616408763760.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/for-visual-artist-sarah-coleman-a-concept-is-what-scares-people-the-most\/01_fendi-ft-sarah-coleman_miami-design-district-boutique\/","alt":"","author":"1","description":"","caption":"","name":"01_fendi-ft-sarah-coleman_miami-design-district-boutique","status":"inherit","uploaded_to":87952,"date":"2021-03-18 15:04:46","modified":"2021-03-22 10:26:05","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1500,"height":1860,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/03\/01_FENDI-ft-Sarah-Coleman_Miami-Design-District-boutique-e1616408763760.jpg","thumbnail-width":77,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/03\/01_FENDI-ft-Sarah-Coleman_Miami-Design-District-boutique-e1616408763760.jpg","medium-width":1500,"medium-height":1860,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/03\/01_FENDI-ft-Sarah-Coleman_Miami-Design-District-boutique-e1616408763760.jpg","medium_large-width":1500,"medium_large-height":1860,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/03\/01_FENDI-ft-Sarah-Coleman_Miami-Design-District-boutique-e1616408763760.jpg","large-width":1500,"large-height":1860,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/03\/01_FENDI-ft-Sarah-Coleman_Miami-Design-District-boutique-e1616408763760.jpg","1536x1536-width":1239,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/03\/01_FENDI-ft-Sarah-Coleman_Miami-Design-District-boutique-e1616408763760.jpg","2048x2048-width":1500,"2048x2048-height":1860,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/03\/01_FENDI-ft-Sarah-Coleman_Miami-Design-District-boutique-e1616408763760.jpg","trp-custom-language-flag-width":10,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/03\/01_FENDI-ft-Sarah-Coleman_Miami-Design-District-boutique-1651x2048.jpg","wpvr_mobile-width":1651,"wpvr_mobile-height":2048}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"text_area","text_area":"

As part of the project, you went on a \u2018tour\u2019 through Fendi\u2019s archive. How was it?<\/p>\n

I love [Fendi\u2019s] prints, they\u2019re so iconic and they still have such a strong impact. Initially, I thought I could draw them in a new way or apply something on top of it, but then I realised I could just alter it, giving it something a little new, without changing its DNA. I just started playing with the Facetune app on my phone and then I moved with the flow.<\/p>\n

You gave the app some sort of professional dignity.<\/p>\n

I think the process to put into practice a concept is what scares people the most. Facetune<\/a> and apps like this are way more accessible to everyone and I hope this will make people start thinking, \u201cOh wow, I can make really beautiful things too.\u201d<\/p>\n"},{"acf_fc_layout":"blockquote","text":"I can make really beautiful things too.","source":""},{"acf_fc_layout":"gallery","gallery":[{"ID":87971,"id":87971,"title":"10_FENDI Special Edition Peekaboo bag_Design Miami 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"}},{"acf_fc_layout":"text_area","text_area":"

Let\u2019s focus for a moment on redesigning Fendi\u2019s Miami Design District boutique. What aspects did you find most challenging and which obstacles did you face, if any?<\/p>\n

I was lucky because my training was with Peter Marino<\/a> [renowned American architect], who is known for designing luxury boutiques. This helped me a lot \u2013 also through mistakes being made \u2013 as well as understanding how space works commercially. I think the hardest part is letting go, saying to yourself, \u201cOk, I\u2019m just gonna do what I can do\u201d, especially in such a situation, with the pandemic and all the physical restrictions related to it. I was scared a little bit. I didn\u2019t know if my vision would have been understood, also because I think that my ideas initially were very out of the box! But this was completely \u2018eliminated\u2019 the second I spoke to the team. I had never even seen such a positive attitude, empowering artists to use their creativity with all the possible means and making things feel much more simple.<\/p>\n

How did it feel the first time you walked into the store 100% finished?<\/p>\n

It was just amazing, I never wanted that feeling to go away! I love the store. I felt so proud of the work I had done. Actually, I think that everyone involved in the project did such a great job, all my ideas were pushed much further by Fendi\u2019s team.<\/p>\n

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Re-using and upcycling are your trademarks. What inspired you to adopt them?<\/p>\n

I love taking things that I see and using them for other purposes. It\u2019s funny because a friend of mine just moved into my studio and she keeps asking me where some of the furniture comes from, but my answer is always the same: \u201cI got that found on the street\u2026\u201d<\/p>\n

You know, this is an extremely \u2018Berliner\u2019 as a practice!<\/p>\n

I love that! It\u2019s sort of a treasure hunt for me. When it comes to damaged designer pieces, the material itself is so high quality that working with it is a really pleasant experience, there is so much that can be done. I love cleaning it up and painting it, taking it from one thing to another. The process is my favorite part, but the moment you see the result can be extremely satisfactory and surprising, even humorous actually.<\/p>\n

It\u2019s interesting that you were driven more by a sense of inner curiosity than environmental reasons.<\/p>\n

I tend to personify what I find, as if I\u2019m rescuing it, giving it a new life. But actually, it just feels good to reuse stuff rather than buy new. I do it with my clothes too, they are mostly vintage and second-hand. I\u2019m a total supporter of sustainability \u2013and an opponent of waste. Before, there was a general feeling that old was not as good, while now I can show \u2013 even to people who collect art and are usually very particular about what they buy \u2013 that there is a space for second hand.<\/p>\n"},{"acf_fc_layout":"text_area","text_area":"

This article originally appeared in SLEEK #68 – The Desire Issue, which is available now both in\u00a0print<\/a>\u00a0and\u00a0digital<\/a>\u00a0editions.<\/em><\/p>\n"}]},"yoast_head":"\nFor visual artist Sarah Coleman, a concept is what scares people the most For visual artist Sarah Coleman, a concept is what scares people the most<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/for-visual-artist-sarah-coleman-a-concept-is-what-scares-people-the-most\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For visual artist Sarah Coleman, a concept is what scares people the most For visual artist Sarah Coleman, a concept is what scares people the most\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/for-visual-artist-sarah-coleman-a-concept-is-what-scares-people-the-most\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-19T09:53:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-19T11:46:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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