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There\u2019s a word in German \u2013 Fernweh<\/em> \u2013 that describes the almost physical and certainly visceral longing for \u2018that other place\u2019. An elsewhere \u2013 not necessarily exotic, just remote. Not here. But there. That is the kind of yearning that seizes me when I open the Instagram page of the Swiss furniture manufacturer de Sede<\/a>. The name is derived from Latin and means \u201cto take a seat\u201d.<\/p>\n

With travel plans officially thwarted indefinitely by a pandemic, the rediscovery of de Sede\u2019s designs, which populate some of the most luxurious estates around the world, also evokes an even more poignant longing \u2013 for familiarity, security or even home.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":88609,"id":88609,"title":"\u220foliver_jung","filename":"\u220foliver_jung.jpg","filesize":643184,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/05\/\u220foliver_jung.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/fernweh\/%e2%88%8foliver_jung\/","alt":"","author":"1","description":"","caption":"\u00a9 deSede","name":"%e2%88%8foliver_jung","status":"inherit","uploaded_to":88602,"date":"2021-05-23 07:06:23","modified":"2021-05-23 07:06:29","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1800,"height":1200,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/05\/\u220foliver_jung.jpg","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/05\/\u220foliver_jung.jpg","medium-width":1800,"medium-height":1200,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/05\/\u220foliver_jung.jpg","medium_large-width":1800,"medium_large-height":1200,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/05\/\u220foliver_jung.jpg","large-width":1800,"large-height":1200,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/05\/\u220foliver_jung-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/05\/\u220foliver_jung.jpg","2048x2048-width":1800,"2048x2048-height":1200,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/05\/\u220foliver_jung.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/05\/\u220foliver_jung.jpg","wpvr_mobile-width":1800,"wpvr_mobile-height":1200}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"text_area","text_area":"

Since its origins in 1965, de Sede has been known for its classical designs and traditional Swiss elegance. Recently, however, there\u2019s been a subtle but significant shift happening regarding sustainability. SLEEK <\/em>sat down with one of de Sede\u2019s designers, Simon Busse, and Joe Griesbach, the brand\u2019s product developer, project manager and designer.<\/p>\n"},{"acf_fc_layout":"blockquote","text":"\"Desire is to follow your impulse all the way to the end.\"","source":""},{"acf_fc_layout":"text_area","text_area":"

SLEEK:<\/em> As you know the theme of this issue of SLEEK <\/em>is desire. So how does your company function and what is its \u2018desire\u2019?<\/p>\n

JG: These days, I think, we\u2019re spending a lot of time sitting down. Our focus is to create furniture that is sustainable, of good quality and that survives for generations. We often experience customers walking in here, wanting to renovate pieces they inherited from their grandparents. I think that is such a cool thing, that the upholstered seat or chair withstands the test of time. The desire to hold on to something constant is mirrored in this work.<\/p>\n

SB: For me, pursuing a desire is to follow your impulse all the way to the end, to start out with a sketch and then to actually have the opportunity to develop it into a finished piece.<\/p>\n

I mean, there\u2019s a lot of furniture out there, all kinds, but when you operate from a place of desire, you follow through, you insist that this piece is exactly what needs to be made right now.<\/p>\n

SLEEK:<\/em> And where does your own work come in? How would you describe your desire there?<\/p>\n

JG: I originally studied design and worked in a more technical context. Here at de Sede, I get to combine the two. I can see the concept and also apply my technical knowledge to see whether the plan is technically feasible. And I don\u2019t just get a peek at one stage of the production process but instead overlook the whole journey of the object, from conceptualisation to final creation.<\/p>\n

SB: In my work with de Sede, I\u2019ve come to appreciate that we have the same understanding of quality. They have the manufacturing know-how, the love of detail and the proximity to the object itself, all of which allows me to go deeper into the process.<\/p>\n

SLEEK:<\/em> What is happening with de Sede and Simon Busse\u2019s new foldable, portable and flexible designs? Is this a new era for de Sede?<\/p>\n

JG: I think the word \u201cera\u201d might be a bit strong but it is definitely different, yes. The main material in Simon\u2019s work is felt. And felt was not a typical material for de Sede before. We work with high-quality leather, fine fabrics and solid woods. The marriage of de Sede materials and, let\u2019s say, a deliberately imperfect, unfinished look is new and, I guess, young.<\/p>\n"},{"acf_fc_layout":"gallery","gallery":[{"ID":88604,"id":88604,"title":"200828_desede_0120_hr_v2_1","filename":"200828_desede_0120_hr_v2_1-scaled.jpg","filesize":719973,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/05\/200828_desede_0120_hr_v2_1-scaled.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/fernweh\/200828_desede_0120_hr_v2_1\/","alt":"","author":"1","description":"","caption":"\u00a9 deSede","name":"200828_desede_0120_hr_v2_1","status":"inherit","uploaded_to":88602,"date":"2021-05-23 07:01:51","modified":"2021-05-23 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don\u2019t create trends that will then be disposed of because suddenly that shade of yellow is no longer in fashion.\"","source":""},{"acf_fc_layout":"text_area","text_area":"

SB: The original briefing I received from de Sede was that customers should experience an \u201caha moment\u201d when they see an object. Creating a footstool was a great basic choice to start with. After all, the constellation of people is changing. Furniture should change accordingly.<\/p>\n

SLEEK:<\/em> In terms of your office furniture, there seems to be a nod to a younger customer these days. Is this the sign of a new aesthetic, or a \u2018younger\u2019 strategy, maybe?<\/p>\n

JG: That\u2019s a tough one to answer. I think I see both, which is why I guess I\u2019m a little \u201cin love\u201d with our products. Traditionally our customers are in their prime age-wise, but I think what all people love about de Sede is the sustainability of our products. This is a value that is growing more and more important now. We don\u2019t create trends that will then be disposed of because suddenly that shade of yellow is no longer in fashion. When you buy something here, you buy it for a lifetime. I think this conscious nod to sustainability will appeal to younger crowds, like what we created in tandem with Simon.<\/p>\n

SB: I have this image where the paperless office, as we now know it, is translatable to furniture. Instead of carrying around piles of paper, you\u2019re now moving your furniture from one office to another. There\u2019s also the idea of the \u201cenvelope\u201d concept that we thought about at de Sede, where the whole office should \u201cfit\u201d into an envelope. This is a logistical consideration as well, of course.<\/p>\n

SLEEK:<\/em> What do you yourself dream of in terms of design and the creative process, Mr. Griesbach?<\/p>\n

JG: Well, we don\u2019t really work by designating specific designs to individuals per se<\/em>, but instead share a work culture where one person has an idea, brings it to the table and then everyone looks to see if it is doable. And yes, sometimes, it does happen that I also share my own designs but I like the way we work here and the fact that we have a recognisable look.<\/p>\n

SLEEK:<\/em> Simon, what\u2019s left? What moves you in these strange times?<\/p>\n

SB: What\u2019s been really great is the access to people you don\u2019t normally get a hold of. I just had a meeting with someone I\u2019ve been trying to speak to for a while and suddenly he had a whole week available to meet. Also, what\u2019s been good for the business in general is that homebound people now want to improve their living spaces, since after all, they won\u2019t be likely to splurge on a trip these days [laughs]!<\/p>\n

This conversation has been nuanced, and at times playful, yet sobering. I feel hesitant and pensive one moment, inspired and curious in the next. But <\/em>Fernweh remains.<\/em><\/p>\n"}],"main_category":false},"yoast_head":"\nFernweh Fernweh<\/title>\n<meta name=\"description\" content=\"Swiss furniture manufacturer de Sede. The name is derived from Latin and means to take a seat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/fernweh\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fernweh Fernweh\" \/>\n<meta property=\"og:description\" content=\"Swiss furniture manufacturer de Sede. 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