{"id":91309,"date":"2021-10-11T13:32:22","date_gmt":"2021-10-11T11:32:22","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=91309"},"modified":"2021-10-11T13:39:31","modified_gmt":"2021-10-11T11:39:31","slug":"schwarzkopf-new-digital-angle","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/schwarzkopf-new-digital-angle\/","title":{"rendered":"Schwarzkopfs neuer digitaler Blickwinkel"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":292,"featured_media":91568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[8,81,10172],"tags":[],"class_list":["post-91309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berlin","category-fashion","category-film"],"acf":{"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":91568,"id":91568,"title":"210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px","filename":"210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px.jpg","filesize":56002,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/schwarzkopf-new-digital-angle\/210902_hos_store_shooting_01_architecture_051_preview_590x395px\/","alt":"","author":"1","description":"","caption":"","name":"210902_hos_store_shooting_01_architecture_051_preview_590x395px","status":"inherit","uploaded_to":91309,"date":"2021-10-11 10:22:10","modified":"2021-10-11 11:39:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":590,"height":395,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px.jpg","thumbnail-width":128,"thumbnail-height":86,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px.jpg","medium-width":590,"medium-height":395,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px.jpg","medium_large-width":590,"medium_large-height":395,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px.jpg","large-width":590,"large-height":395,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px.jpg","1536x1536-width":590,"1536x1536-height":395,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px.jpg","2048x2048-width":590,"2048x2048-height":395,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_01_Architecture_051_PREVIEW_590x395px.jpg","wpvr_mobile-width":590,"wpvr_mobile-height":395}},"width":"6","proportion":"default"},"facebook_image":false,"related_articles":"","next_article":"","main_category":false,"content":[{"acf_fc_layout":"text_area","text_area":"

After more than a century of existing and drawing from a rich heritage, the haircare brand Schwarzkopf<\/a><\/span> embarks on a new journey of merging its products with the digital world. <\/span><\/p>\n

Going to the hairdresser should be an experience – the feeling of the head massage that calms even the most-stressed down, the smell of the salon shampoo and the blow-dry wind at the end. The House of Schwarzkopf<\/a>, which has recently opened its doors in Berlin, is not only a regular hair salon confined by four walls but an experience<\/em>. Honouring traditional craftsmanship whilst showing passion for innovation, the brand takes a salon appointment to the next level. The concept of this experience is built on a deep understanding of hair, gripping attention to detail and the mission to provide individual solutions for each hair type.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":91575,"id":91575,"title":"210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px","filename":"210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px.jpg","filesize":63116,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px.jpg","link":"https:\/\/www.sleek-mag.com\/de\/210903_hos_store_shooting_01_architecture_0200_preview_590x395px\/","alt":"","author":"1","description":"","caption":"","name":"210903_hos_store_shooting_01_architecture_0200_preview_590x395px","status":"inherit","uploaded_to":0,"date":"2021-10-11 10:22:20","modified":"2021-10-11 10:22:20","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":590,"height":395,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px.jpg","thumbnail-width":128,"thumbnail-height":86,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px.jpg","medium-width":590,"medium-height":395,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px.jpg","medium_large-width":590,"medium_large-height":395,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px.jpg","large-width":590,"large-height":395,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px.jpg","1536x1536-width":590,"1536x1536-height":395,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px.jpg","2048x2048-width":590,"2048x2048-height":395,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210903_HoS_Store_Shooting_01_Architecture_0200_PREVIEW_590x395px.jpg","wpvr_mobile-width":590,"wpvr_mobile-height":395}}],"settings":{"fit_width":"6","caption":"Image courtesy of Schwarzkopf"}},{"acf_fc_layout":"text_area","text_area":"

By entering the House of Schwarzkopf<\/a>, the brand does not only take you on a visually transformative adventure but also invites you to see the brand\u2019s rich history through an analogue as well as a modern digital angle.\u00a0<\/span><\/p>\n

Via the heritage wall and the fragrance table, Schwarzkopf<\/a> gives the customers the unique opportunity to touch and smell the scents of their rich past. Another interactive way to experience the world of Schwarzkopf<\/a> is via the magic mirror, which gives one the opportunity to try a new hair colour before committing to it.\u00a0<\/span><\/p>\n

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The customer\u2019s needs have priority for the brand, which is why everyone can get their products customised at the customisation station. Throughout the whole experience, the customer will be accompanied by their individual customer profile, where they have saved their personal preferences. After the consulting, the customer has the chance to turn their hair dreams into reality by a visit to the Salon by Hauke Schmidt, located just above the House of Schwarzkopf<\/a>.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":91572,"id":91572,"title":"210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px","filename":"210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px.jpg","filesize":63933,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px.jpg","link":"https:\/\/www.sleek-mag.com\/de\/210902_hos_store_shooting_11_emili_90degr_1450_preview_590x395px\/","alt":"","author":"1","description":"","caption":"","name":"210902_hos_store_shooting_11_emili_90degr_1450_preview_590x395px","status":"inherit","uploaded_to":0,"date":"2021-10-11 10:22:17","modified":"2021-10-11 10:22:17","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":590,"height":395,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px.jpg","thumbnail-width":128,"thumbnail-height":86,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px.jpg","medium-width":590,"medium-height":395,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px.jpg","medium_large-width":590,"medium_large-height":395,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px.jpg","large-width":590,"large-height":395,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px.jpg","1536x1536-width":590,"1536x1536-height":395,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px.jpg","2048x2048-width":590,"2048x2048-height":395,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2021\/10\/210902_HoS_Store_Shooting_11_Emili_90degr_1450_PREVIEW_590x395px.jpg","wpvr_mobile-width":590,"wpvr_mobile-height":395}}],"settings":{"fit_width":"6","caption":"Image courtesy of Schwarzkopf"}},{"acf_fc_layout":"text_area","text_area":"

Finally, the salon has its very own selfie room, that has individual settings for light, wind and filter. Whatever you need for the perfect Instagram picture,\u00a0Schwarzkopf<\/a> has got you covered.\u00a0<\/span><\/p>\n"}]},"yoast_head":"\nSchwarzkopf's New Digital Angle - Sleek Magazine<\/title>\n<meta name=\"description\" content=\"After more than a century of existing and drawing from a rich heritage, Schwarzkopf embarks on a new journey of merging its products with the digital world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/schwarzkopf-new-digital-angle\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schwarzkopf's New Digital Angle - Sleek Magazine\" \/>\n<meta property=\"og:description\" content=\"After more than a century of existing and drawing from a rich heritage, Schwarzkopf embarks on a new journey of merging its products with the digital world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/schwarzkopf-new-digital-angle\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-11T11:32:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-11T11:39:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nina Maria Schaarschmidt\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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