{"id":98600,"date":"2022-04-19T13:02:47","date_gmt":"2022-04-19T11:02:47","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=98600"},"modified":"2022-04-19T15:57:37","modified_gmt":"2022-04-19T13:57:37","slug":"meet-me-in-the-metaverse-marni-enters-the-digital-space-with-wearweare","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/meet-me-in-the-metaverse-marni-enters-the-digital-space-with-wearweare\/","title":{"rendered":"Meet Me in the Metaverse: Marni Enters the Digital Space With 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Bridging the gap between the physical and the digital, <\/span>Marni<\/span><\/a> is presenting selected runway looks from their latest Spring\/Summer 2022 Vol.2 collection through the WEARWEARE<\/a> digital experience. Working in collaboration with decentralised digital design studio <\/span>FUTURECORP<\/span><\/a>, Marni is welcoming its users to be the protagonists of the show, with the ability to transform oneself into an avatar, enhancing the physical state through digital technology to create a singular transformative experience. Through the platform, Marni are bringing their inspirations to life, without physical constraints, to foster a meaningful connection between the brand and its consumers.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":98602,"id":98602,"title":"","filename":"MARNI_3D_SS22V2-5-scaled.jpg","filesize":427441,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-5-scaled.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/meet-me-in-the-metaverse-marni-enters-the-digital-space-with-wearweare\/marni_3d_ss22v2-5\/","alt":"","author":"1","description":"","caption":"","name":"marni_3d_ss22v2-5","status":"inherit","uploaded_to":98600,"date":"2022-04-14 15:05:49","modified":"2022-04-14 15:06:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-5-scaled.jpg","thumbnail-width":96,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-5-scaled.jpg","medium-width":1920,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-5-scaled.jpg","medium_large-width":1920,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-5-scaled.jpg","large-width":1920,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-5-1536x1536.jpg","1536x1536-width":1536,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-5-2048x2048.jpg","2048x2048-width":2048,"2048x2048-height":2048,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-5-scaled.jpg","trp-custom-language-flag-width":12,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-5-2048x2048.jpg","wpvr_mobile-width":2048,"wpvr_mobile-height":2048}},{"ID":98603,"id":98603,"title":"MARNI_3D_SS22V2-(2)","filename":"MARNI_3D_SS22V2-2-scaled.jpg","filesize":425574,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-2-scaled.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/meet-me-in-the-metaverse-marni-enters-the-digital-space-with-wearweare\/marni_3d_ss22v2-2\/","alt":"","author":"1","description":"","caption":"","name":"marni_3d_ss22v2-2","status":"inherit","uploaded_to":98600,"date":"2022-04-14 15:06:07","modified":"2022-04-14 15:06:07","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-2-scaled.jpg","thumbnail-width":96,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-2-scaled.jpg","medium-width":1920,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-2-scaled.jpg","medium_large-width":1920,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-2-scaled.jpg","large-width":1920,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-2-1536x1536.jpg","1536x1536-width":1536,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-2-2048x2048.jpg","2048x2048-width":2048,"2048x2048-height":2048,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-2-scaled.jpg","trp-custom-language-flag-width":12,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_3D_SS22V2-2-2048x2048.jpg","wpvr_mobile-width":2048,"wpvr_mobile-height":2048}}],"settings":{"fit_width":"6","caption":"Images Courtesy of Marni. "}},{"acf_fc_layout":"text_area","text_area":"

Consisting of three functionalities, WEARWEARE presents Marni\u2019s SS22 collection through a 3D interactive lookbook, an AR interface and an immersive, virtual environment, which brings users into a cinematic alternate reality. In this world, users are able to add products to their Wishlist while experiencing a digital psychedelic journey, emphasising the possibilities of the integration of fashion and the digital space.\u00a0<\/span><\/p>\n

Although this may be Marni\u2019s first venture into the digital space, it certainly shows an enthusiastic willingness to engage within this increasingly relevant cultural shift. On the collaboration, Creative Director at Marni, Francesco Risso said, \u201c<\/span>I don\u2019t consider \u2018virtuality\u2019 as a way to detach from reality, but as a different means to explore human experience. Through the WEARWEARE program, we expanded the ideals of human connection at the core of the physical fashion show last September, offering users a new point of view and a new entry-point to engage with content in a very personal and immersive way.\u201d<\/span><\/p>\n

WEARWEARE is accessible via <\/span>Marni.com<\/span><\/a> and QR codes in Marni store windows, starting from April 14th 2022.<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":98604,"id":98604,"title":"","filename":"MARNI_ACT_1_FILMSTILL_04-scaled.jpg","filesize":503458,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_ACT_1_FILMSTILL_04-scaled.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/meet-me-in-the-metaverse-marni-enters-the-digital-space-with-wearweare\/marni_act_1_filmstill_04\/","alt":"","author":"1","description":"","caption":"","name":"marni_act_1_filmstill_04","status":"inherit","uploaded_to":98600,"date":"2022-04-14 15:06:23","modified":"2022-04-14 15:07:31","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1081,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_ACT_1_FILMSTILL_04-scaled.jpg","thumbnail-width":128,"thumbnail-height":72,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_ACT_1_FILMSTILL_04-scaled.jpg","medium-width":1920,"medium-height":1081,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_ACT_1_FILMSTILL_04-scaled.jpg","medium_large-width":1920,"medium_large-height":1081,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_ACT_1_FILMSTILL_04-scaled.jpg","large-width":1920,"large-height":1081,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_ACT_1_FILMSTILL_04-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_ACT_1_FILMSTILL_04-2048x1153.jpg","2048x2048-width":2048,"2048x2048-height":1153,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_ACT_1_FILMSTILL_04-scaled.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":10,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/04\/MARNI_ACT_1_FILMSTILL_04-3639x2048.jpg","wpvr_mobile-width":3639,"wpvr_mobile-height":2048}}],"settings":{"fit_width":"10","caption":"Image Courtesy of Marni. "}}]},"yoast_head":"\nMeet Me in the Metaverse: Marni Enters the Digital Space With WEARWEARE Meet Me in the Metaverse: Marni Enters the Digital Space With WEARWEARE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/meet-me-in-the-metaverse-marni-enters-the-digital-space-with-wearweare\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Me in the Metaverse: Marni Enters the Digital Space With WEARWEARE Meet Me in the Metaverse: Marni Enters the Digital Space With WEARWEARE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/meet-me-in-the-metaverse-marni-enters-the-digital-space-with-wearweare\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-19T11:02:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-19T13:57:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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