The 5 new fashion stores in London you need to visit

Brexit’s damaging effects on the pound sterling against the euro has hit a six-and-a-half-year low according to an article in The Independent  yesterday. The only plus side is a short term increase in foreign shoppers to London. The city’s new retail opportunities offer lots of exciting options for those visiting the capital in the next few weeks. Here is our edit of fashion stores you need on your list.
 
Polo Ralph Lauren Flagship

Image courtesy of Ralph Lauren Image courtesy of Ralph Lauren

During London Fashion Week last month, Ralph Lauren opened its first Polo Ralph Lauren flagship in London on Regent Street. With heritage flourishes, like dark wood paneling and vintage books evoking the signature preppy spirit of the luxury brand.
It is the brand’s first Polo Ralph Lauren flagship store in Europe and features the full breadth of product for women, men and children in a sumptuous space that has an exclusive club-like atmosphere. Ralph fans, be prepared to be in heaven.
 
Address: 162 – 163 Regent street, London, W1B 5TQ  / www.ralphlauren.com
 
Dover Street Market

dover street market, dsm, london, new dsm store, balenciaga Image by @doverstreetmarketlondon

Although Dover Street Market has been the unchallenged one-stop shop for coolhunters in the capital for over ten years, their move in March to Haymarket Street has attracted even more fans of art, design and fashion. Great news for the DSM, not such great news for Victoria Beckham who recently took a space strategically near the original site, perhaps hoping to attract some of their core fashion fans.
Address: 18-22 Haymarket, London SW1Y 4DG / london.doverstreetmarket.com
 
Alex Eagle Studio

Alexeagle, alex eagle studio, alex eagle Store, London Image by @alexeagleofficial

The summer’s flock of retail relocations included lifestyle powerhouse Alex Eagle moving her namesake store to Lexington Street from South Ken. “Moving to Soho is the chance to expand and to move on from the shop front and pioneer a new kind of store,” she told WWD on her new concept space she tried and tested first in her Berlin space.  The store stocks timeless pieces in fashion, art and design with bespoke customized pieces and special editions books.  Aside from the buzzing creative hub atmosphere,  the interior  recreates the intimacy of a home which adds to the totally unique retail experience of Alex Eagle Studios.
Address: Alex Eagle 6-10 Lexington St/  www.alexeagle.co.uk
 
Fabled by Marie Claire

store, beauty, concept store, london, fabled beauty, marie claire Image by @fabledbeautyco

“Fabled” is a new concept beauty store created by Marie Claire magazine and has already become THE spot for all beauty junkies and gurus since it’s opening in late August. Combining 27 years of beauty expertise, here you will find the latest premium and unique beauty brands coveted by celebrities and beauty bloggers as well as a huge range of organic and vegan-friendly products. Fabled has also launched an online store with the “Marie Claire Edit”, a section that offers tips from top editorial makeup experts at the publication using the brands available in-store and online.
Address: 21 Tottenham Court Rd, London W1T 1BJ / www.fabled.com
 
Patta 

Patta Store, Streetwear, Soho Stores, New London stores Image by @jackariahtjr

Amsterdam’s hottest streetwear boutique Patta has established its UK bricks-and-mortar base in Soho with a carefully curated selection of the latest streetwear brands, and exclusive collaboration lines with labels such as Carhartt WIP. The store itself, designed by Lili de Goede, stays true to the Dutch aesthetic with its minimalist interior, highlighting the bold colors and designs of the streetwear styles.
Address: 6 Silver Place London W1F 0JS / www.patta.nl