Holiday? Feels like a foreign word for many these days. We all miss the freedom to travel wherever we want, to simply switch off again, let go of all that stress and have fun in the sun. With its new “La Vacanza” mini-collection, Versace conveys the appeal and hope of regaining this feeling. Looking forward to summer in particular, there is great hope that the global pandemic will finally take a back seat and everyone can once again pursue their dreams and goals. Above all, the new mini collection guides the wearer’s mind into a brief dream, imagining the most beautiful beaches and colorful holiday settings where one could stay forever. But no one can put the spirit of the collection into words better than Donatella Versace herself:
“With this shoot, I wanted to create something fun that captures the spirit of a holiday. We all miss travel. We miss the excitement of being somewhere different, meeting with friends, and sharing experiences. These images are about enjoying life and feeling free, they encapsulate that summertime feeling of endless possibilities.”
The mini-collection offers everything you need for a glamorous summer, from swimwear, casual silk shirts, sunglasses, sandals to towels. Flashy, vibrant, and exciting colors are a must in a Versace collection, no matter how big or small. And not to forget, Versace Versace Versace! The brand DNA is expressed in various ways, whether in the monogram logo or the print. The dreamy and playful expression seductively lures everyone’s thoughts out of the now seemingly eternal pandemic and into a breathtaking summer setting. The endless freedom is finally taking a major step towards our longed-for normalcy, which has been robbed from us due to the pandemic. Nevertheless, holidays are not the top priority-for now anyway. Everyone’s health and respectful treatment of our fellow human beings are much more important. But the desire to experience new adventures, discover new cultures, and make contact is enormously strong. Not long now, we hope, and we meet on the beach again.
CREDITSChief Creative Officer: Donatella VersacePhotographer: Camille Summers-ValliCasting Director: Piergiorgio Del MoroStylist: Allegra V BeckHair Stylist: Patti BussaMake-Up Artist: Luca Cianciolo